THE AI VISIBILITY INDEX / AUSTRALIA
108 Sportif
Sydney conscious-luxury activewear, online-only.
37
··Sydney
0.0
VISIBILITY SCORE
0
Appearances
0
Prompts hit, of 10
0
Days seen
Average position
WHERE THE SCORE COMES FROM
ChatGPT 0.0% · Perplexity 0.0% · AI Overviews 0.0%
108 Sportif has an AI Visibility Score of 0.0 — one of the 16 Ghosts of the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. 108 Sportif was not named in any of them.
Does ChatGPT recommend 108 Sportif? No. Across 420 answers in the fortnight window, 108 Sportif never appeared — invisible to the AI assistants shoppers increasingly ask first.
What moves this
108 Sportif positions as conscious luxury — two words that both map to real AI question sets, sustainable activewear and premium activewear. Sitting between them without owning either leaves the brand absent from both answers.
What moves it is committing to the sustainability story in citable form: certifications, materials specifics, and coverage in the ethical-activewear lists models draw from. Luxury positioning follows; conscious claims are what get printed.
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