THE AI VISIBILITY INDEX / AUSTRALIA
Avila
Melbourne ethical label working in eco-friendly fibres.
42
··Melbourne
0.0
VISIBILITY SCORE
0
Appearances
0
Prompts hit, of 10
0
Days seen
Average position
WHERE THE SCORE COMES FROM
ChatGPT 0.0% · Perplexity 0.0% · AI Overviews 0.0%
Avila has an AI Visibility Score of 0.0 — one of the 16 Ghosts of the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. Avila was not named in any of them.
Does ChatGPT recommend Avila? No. Across 420 answers in the fortnight window, Avila never appeared — invisible to the AI assistants shoppers increasingly ask first.
What moves this
Avila's ethical and eco-fibre positioning targets the one question set where small brands regularly break into AI answers: sustainable activewear. Models favour specific, verifiable claims there — fabrics, certifications, supply-chain facts.
What moves it is making those claims specific and getting them printed: named fibres, certifications if held, and presence in the ethical-activewear lists and reviews that anchor the sustainability answers.
YOUR NUMBER EXISTS
Want the full picture?
We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.
Get your brand's score