THE AI VISIBILITY INDEX / AUSTRALIA
Ryderwear
Adelaide lifting brand founded in 2009, online-only.
9
·new
·Adelaide
14.8
VISIBILITY SCORE
62
Appearances
8
Prompts hit, of 10
14
Days seen
3.3
Average position
WHERE THE SCORE COMES FROM
ChatGPT 32.9% · Perplexity 1.4% · AI Overviews 10.0%
Ryderwear has an AI Visibility Score of 14.8, placing it 9th of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. Ryderwear was named in 62 of them.
It appeared in eight of the ten questions and on all 14 days of the window, sitting on average at position 3.3 among the Australian brands mentioned. Does ChatGPT recommend Ryderwear? Yes. ChatGPT named Ryderwear in 32.9% of the ChatGPT answers we recorded.
What moves this
Ryderwear has the most lopsided profile of any ranked brand: 32.9% on ChatGPT and 1.4% on Perplexity. One platform treats it as a default Australian lifting brand and the other has effectively never heard of it.
A split that clean is a source problem, not a brand problem. Perplexity leans hard on cited web pages, so the fix is coverage on the pages it cites rather than anything about the product.
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