THE AI VISIBILITY INDEX / AUSTRALIA
The Upside
Founded by Jodhi Meares, stocked at Net-a-Porter and Harrods.
8
·new
·Sydney
16.0
VISIBILITY SCORE
67
Appearances
6
Prompts hit, of 10
14
Days seen
5.0
Average position
WHERE THE SCORE COMES FROM
ChatGPT 25.7% · Perplexity 11.4% · AI Overviews 10.7%
The Upside has an AI Visibility Score of 16.0, placing it 8th of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. The Upside was named in 67 of them.
It appeared in six of the ten questions and on all 14 days of the window, sitting on average at position 5.0 among the Australian brands mentioned. Does ChatGPT recommend The Upside? Yes. ChatGPT named The Upside in 25.7% of the ChatGPT answers we recorded.
What moves this
The Upside takes eighth on 16.0, a point ahead of Ryderwear — though it is named later in answers than any other top-ten brand, at average position 5.0. Present, but as a supporting mention rather than a lead.
Its 10.7% in Google's AI Overviews is the weak point. A brand stocked at Net-a-Porter and Harrods has plenty of editorial coverage; it is not reaching the pages Google assembles Australian activewear answers from.
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