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The Upside

The Upside

AI Visibility Score and Ranking for

Activewear: Australia

Activewear [AU]
Sydney
Ranked
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Founded by Jodhi Meares, stocked at Net-a-Porter and Harrods.

The Upside ranks #9 in the AU Activewear AI Visibility Index with a Visibility Score of 10.7/100 — named in 192 of 1,800 AI answers across 41 of 150 tracked questions, averaging position 4.2 when mentioned.

10.7

Visibility score

9

Found Rank

0

Movement vs last window

4.2

Avg. position when mentioned

41

Prompts hit, of 150

The Upside vs Activewear

Running at 1.8x the Activewear category average — ahead of the field.

The Upside (you) — 10.7
Activewear category average — 6.0

11

6

Activewear

What's working
Working
1. A consistent presence in AI answers
Named 192 times across the 1,800-answer window, averaging position 4.2 when mentioned.
2. Shows up across a spread of questions
Named in 41 of 150 tracked questions (27%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on Perplexity
Perplexity gives The Upside its highest appearance rate — named in 12.3% of that platform's answers.
What could improve
Improve
1. Thin on ChatGPT
Appears in just 9.5% of ChatGPT answers — the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 41 of 150 questions — room to extend beyond its current question coverage.
3. Visibility score has room to climb
A visibility score of 10.7/100 places it at rank #9 of 44 tracked brands in this vertical.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 9.5% · Perplexity 12.3% · AI Overviews 10.2%

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is The Upside’s AI Visibility Score?

The Upside has an AI Visibility Score of 10.7 in the AU Activewear AI Visibility Index, ranked #9.

How often does AI recommend The Upside?

The Upside was named in 192 of 1,800 AI answers analysed, across 41 tracked questions, averaging position 4.2 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian activewear shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

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