THE AI VISIBILITY INDEX / AUSTRALIA
Muscle Nation
Brisbane apparel business that also sells supplements.
7
·new
·Brisbane
17.6
VISIBILITY SCORE
74
Appearances
7
Prompts hit, of 10
14
Days seen
3.6
Average position
WHERE THE SCORE COMES FROM
ChatGPT 22.1% · Perplexity 9.3% · AI Overviews 21.4%
Muscle Nation has an AI Visibility Score of 17.6, placing it 7th of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. Muscle Nation was named in 74 of them.
It appeared in seven of the ten questions and on all 14 days of the window, sitting on average at position 3.6 among the Australian brands mentioned. Does ChatGPT recommend Muscle Nation? Yes. ChatGPT named Muscle Nation in 22.1% of the ChatGPT answers we recorded.
What moves this
Muscle Nation sits seventh on 17.6 — with 796,000 Instagram followers, more than twice the audience of most brands above it. Social scale is not transferring.
Perplexity at 9.3% is the clearest gap: the sources Perplexity leans on are not carrying the brand. ChatGPT and AI Overviews both sit above 21%, so the name is in the general pool; the cited-source layer is the work.
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