SWT Active

AI visibility and ranking for Activewear: Australia

Activewear [AU]

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Burleigh Heads label built around its FLX fabric technology.

SWT Active

appears in

0.7

% of measured AI answers in this industry and market.

Visibility score

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.7

October 4, 2026

Overall visibility

0.7

4 October 2026 (scan 1 of 4)

Industry rank

Within this industry and market

Published scan history

Across 9 recorded scans from 20 August 2026 to 4 October 2026, SWT Active's single-scan score moved from 0.4% to 0.7%, up 0.3 percentage points. Latest recorded scan 0.7% on 4 October 2026; combined-window score 0.7%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.7% over 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
20 August 2026	0.4%
22 August 2026	0.4%
23 August 2026	0.2%
30 August 2026	0.7%
6 September 2026	0.9%
13 September 2026	0.7%
20 September 2026	0.7%
27 September 2026	1.1%
4 October 2026	0.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

0.0%

Perplexity

2.0%

AI Overviews

0.0%

4 October 2026 (scan 1 of 4)

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Perplexity names SWT Active most often.

It appears in 2.0% of collected Perplexity answers and 0.0% of Google AI Overviews answers: a difference of 2.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 3 of 150 questions.

SWT Active appears in at least one collected answer to 2.0% of the tracked questions. That is question coverage; the 0.7% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 0.2% to 1.1%. The latest scan was 0.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry leaderboard

Industry leaderboard

In the same market.

Compare brands using the same question set and published window.

4 October 2026 (scan 1 of 4)

Lorna Jane

39.1

LSKD

32.9

Nimble Activewear

28.4

PE Nation

24.4

2XU

17.8

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best activewear that transitions from gym to street Australia
Best sports bra and legging sets Australia
What activewear brands do Australians actually wear

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best Australian activewear brand comparisons (Lorna Jane, PE Nation, LSKD)
Best Australian activewear labels (Lorna Jane, The Upside, PE Nation)
Best activewear Australia (Lorna Jane, LSKD, 2XU)
Best boutique activewear brands Australia (PE Nation, Nagnata, The Upside)
Best independent activewear brands Australia (Rec Gen, Nagnata, First Base)
Best Australian activewear brands (Lorna Jane, LSKD, Nimble Activewear)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Perplexity

4 October 2026

The question asked

What activewear brands do Australians actually wear

From the recorded answer

| Fashion-forward athleisure | P.E Nation, CSB, SWT Active | …

Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Australians commonly wear a mix of established local labels, gym-focused brands and global staples. The most recognisable everyday choices are:

- Lorna Jane - the classic Australian women's activewear brand; popular for leggings, sports bras and studio wear. - Lululemon - especially common in gyms, Pilates studios and among people wanting premium basics. - LSKD - a strong choice for training, lifting and streetwear-inspired gym clothes. - Gymshark - widely worn for strength training and more performance-focused gym outfits. - P.E Nation - popular for bold, fashion-led sportswear and athleisure. - Stax - frequently seen in Australian gyms, particularly for fitted, minimalist or streetwear-style pieces. - Muscle Nation - popular with gym-goers looking for affordable, form-fitting training gear. - Crop Shop Boutique (CSB) - trend-driven, sculpting activewear with a strong social-media presence. - Elite Eleven - particularly visible in affordable gymwear and team-sport circles. - The Upside - a premium Sydney label associated with yoga, Pilates and luxury athleisure.

For more specific use cases:

| Activity or style | Brands Australians tend to choose | |---|---| | Everyday gym training | LSKD, Gymshark, Muscle Nation, Stax | | Pilates and yoga | Lululemon, Lorna Jane, All Fenix, The Upside | | Fashion-forward athleisure | P.E Nation, CSB, SWT Active | | Affordable basics | Lorna Jane, Bonds, Muscle Nation | | Running and serious performance | LSKD, Nike, Adidas, Under Armour | | Cycling | MAAP | | Inclusive sizing | Active Truth |

The short version: Lorna Jane, LSKD, Lululemon, Gymshark, Stax, Muscle Nation and P.E Nation are the safest answer for brands Australians visibly wear-not just labels appearing in fashion-editorial lists. Retail visibility and recent Australian recommendations consistently highlight those names.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

SWT Active

Activewear

4 October 2026 (scan 1 of 4)

0.7

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

Answers naming the brand

450

Answers collected

0.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, SWT Active ranks #29 among 44 tracked brands for Activewear · Australia (4 October 2026). Its visibility is 0.7%. It was named in 3 of 450 AI answers across 3 of 150 tracked questions, averaging position 5.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.7% AI visibility for SWT Active in Activewear · Australia, measured over 4 October 2026. It ranks #29 among 44 tracked brands.

How often does AI mention this brand?

SWT Active was named in 3 of 450 collected AI answers, across 3 of 150 tracked questions, for Activewear · Australia (4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming SWT Active by all 450 answers in the published Activewear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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SWT Active

AI visibility and ranking for Activewear: Australia

Burleigh Heads label built around its FLX fabric technology.

AI visibility scores and ranking