THE AI VISIBILITY INDEX / AUSTRALIA
Active Truth
Brisbane brand founded in 2016 with inclusive sizing including maternity.
10
·new
·Brisbane
10.0
VISIBILITY SCORE
42
Appearances
5
Prompts hit, of 10
14
Days seen
2.7
Average position
WHERE THE SCORE COMES FROM
ChatGPT 5.0% · Perplexity 15.0% · AI Overviews 10.0%
Active Truth has an AI Visibility Score of 10.0, placing it 10th of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. Active Truth was named in 42 of them.
It appeared in five of the ten questions and on all 14 days of the window, sitting on average at position 2.7 among the Australian brands mentioned. Does ChatGPT recommend Active Truth? Yes. ChatGPT named Active Truth in 5.0% of the ChatGPT answers we recorded.
What moves this
Active Truth owns a question most activewear brands cannot answer: inclusive sizing, including maternity. When shoppers ask AI for plus-size or maternity activewear in Australia, the brands that get named are the ones the open web already names for exactly that. That is a defensible position, and it is this brand's to lose.
What moves it up is breadth. Appearing beyond the inclusive-sizing question set — in general best-of lists, gift guides and review coverage — is what separates a niche answer from a default recommendation.
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