THE AI VISIBILITY INDEX / AUSTRALIA
Leelo Active
Designed in Perth, online-only, shipping globally.
28
·new
·Perth
0.5
VISIBILITY SCORE
2
Appearances
1
Prompts hit, of 10
2
Days seen
5.5
Average position
WHERE THE SCORE COMES FROM
ChatGPT 1.4% · Perplexity 0.0% · AI Overviews 0.0%
Leelo Active has an AI Visibility Score of 0.5, placing it 28th of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. Leelo Active was named in 2 of them.
It appeared in one of the ten questions and on 2 of the 14 days of the window, sitting on average at position 5.5 among the Australian brands mentioned. Does ChatGPT recommend Leelo Active? Yes. ChatGPT named Leelo Active in 1.4% of the ChatGPT answers we recorded.
What moves this
Leelo Active ships globally from Perth — and west-coast brands start with a thinner editorial trail, because the outlets that feed AI answers skew east-coast. Distance from the press pack reads as distance from the category.
What moves it up is national coverage: appearing in the Australia-wide lists and review round-ups models actually read. The product travels; the citations need to travel with it.
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