THE AI VISIBILITY INDEX / AUSTRALIA
Mama Movement
Female-founded Melbourne label making activewear and outerwear.
24
·new
·Melbourne
1.0
VISIBILITY SCORE
4
Appearances
2
Prompts hit, of 10
4
Days seen
3.8
Average position
WHERE THE SCORE COMES FROM
ChatGPT 2.1% · Perplexity 0.0% · AI Overviews 0.7%
Mama Movement has an AI Visibility Score of 1.0, placing it 24th of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. Mama Movement was named in 4 of them.
It appeared in two of the ten questions and on 4 of the 14 days of the window, sitting on average at position 3.8 among the Australian brands mentioned. Does ChatGPT recommend Mama Movement? Yes. ChatGPT named Mama Movement in 2.1% of the ChatGPT answers we recorded.
What moves this
Mama Movement's maternity focus maps to a question set with real intent and comparatively few credible names. When AI is asked about maternity activewear in Australia, the pool of brands the web nominates is small.
What moves it up is owning that pool: maternity-activewear lists, parenting-press coverage and reviews. Winning a specific question deeply beats appearing faintly in general ones — and the specific question here is genuinely winnable.
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