Lorna Jane
AI Visibility Score and Ranking for
Activewear: Australia
Founded in Brisbane in 1990, with around 97 stores, the second-largest retail footprint in this index.
Lorna Jane ranks #1 in the AU Activewear AI Visibility Index with a Visibility Score of 37.7/100. It was named in 509 of 1,350 AI answers across 101 of 150 tracked questions, averaging position 2.0 when mentioned.
37.7
Visibility score
1
Found Rank
0
Movement vs last window
2.0
Avg. position when mentioned
101
Prompts hit, of 150
Lorna Jane vs Activewear
Running at 6.6x the Activewear category average — a wide lead over the field.
40
6
Activewear
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Lorna Jane’s AI Visibility Score?
Lorna Jane has an AI Visibility Score of 37.7 in the AU Activewear AI Visibility Index, ranked #1.
How often does AI recommend Lorna Jane?
Lorna Jane was named in 509 of 1,350 AI answers analysed, across 101 tracked questions, averaging position 2.0 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian activewear shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
Now you know the gap. Here's how it closes.
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