Lorna Jane

Lorna Jane has an AI Visibility Score of 44.0, placing it 2nd of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. Lorna Jane was named in 185 of them.

It appeared in eight of the ten questions and on all 14 days of the window, sitting on average at position 1.9 among the Australian brands mentioned. Does ChatGPT recommend Lorna Jane? Yes. ChatGPT named Lorna Jane in 54.3% of the ChatGPT answers we recorded.

Lorna Jane shares the best average position in the index with LSKD at 1.9. When it is named it is named early, which is what thirty-five years of being the default Australian activewear reference buys.

The instructive comparison is CSB, which has the same one million Instagram followers and scored 5.2. Same audience size, eight times the AI visibility. What separates them is how much of the open web writes about each brand in the language shoppers use.