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Lorna Jane

Lorna Jane

AI Visibility Score and Ranking for

Activewear: Australia

Activewear [AU]
Brisbane
Ranked
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Founded in Brisbane in 1990, with around 97 stores, the second-largest retail footprint in this index.

Lorna Jane ranks #1 in the AU Activewear AI Visibility Index with a Visibility Score of 39.9/100 — named in 719 of 1,800 AI answers across 99 of 150 tracked questions, averaging position 1.8 when mentioned.

39.9

Visibility score

1

Found Rank

0

Movement vs last window

1.8

Avg. position when mentioned

99

Prompts hit, of 150

Lorna Jane vs Activewear

Running at 6.6x the Activewear category average — a wide lead over the field.

Lorna Jane (you) — 39.9
Activewear category average — 6.0

40

6

Activewear

What's working
Working
1. Ranks near the top when mentioned
When AI names Lorna Jane, it tends to place it early — averaging position 1.8 among the brands mentioned.
2. Shows up across a spread of questions
Named in 99 of 150 tracked questions (66%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on ChatGPT
ChatGPT gives Lorna Jane its highest appearance rate — named in 48.2% of that platform's answers.
What could improve
Improve
1. Thin on Google AI Overviews
Appears in just 32.8% of Google AI Overviews answers — the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 99 of 150 questions — room to extend beyond its current question coverage.
3. Defending the top spot
Leads the vertical at 39.9/100 — the gap to #2 is the number to watch each scan window.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 48.2% · Perplexity 38.8% · AI Overviews 32.8%

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Lorna Jane’s AI Visibility Score?

Lorna Jane has an AI Visibility Score of 39.9 in the AU Activewear AI Visibility Index, ranked #1.

How often does AI recommend Lorna Jane?

Lorna Jane was named in 719 of 1,800 AI answers analysed, across 99 tracked questions, averaging position 1.8 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian activewear shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

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