THE AI VISIBILITY INDEX / AUSTRALIA
PE Nation
Founded in Sydney in 2016 by Pip Edwards and Claire Tregoning.
5
·new
·Sydney
24.8
VISIBILITY SCORE
104
Appearances
7
Prompts hit, of 10
14
Days seen
3.2
Average position
WHERE THE SCORE COMES FROM
ChatGPT 30.0% · Perplexity 23.6% · AI Overviews 20.7%
PE Nation has an AI Visibility Score of 24.8, placing it 5th of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. PE Nation was named in 104 of them.
It appeared in seven of the ten questions and on all 14 days of the window, sitting on average at position 3.2 among the Australian brands mentioned. Does ChatGPT recommend PE Nation? Yes. ChatGPT named PE Nation in 30.0% of the ChatGPT answers we recorded.
What moves this
PE Nation takes fifth on 24.8, within half a point of 2XU and seven clear of the pack below. It surfaces on style and fashion-led questions and is thinner on the technical ones, which is consistent with the positioning but caps it at seven of the ten questions.
Its platform profile is the most even in the top five — 30.0% on ChatGPT, 23.6% on Perplexity, 20.7% in AI Overviews — so the gains here come from breadth of questions, not from fixing one weak surface.
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