THE AI VISIBILITY INDEX / AUSTRALIA
Jaggad
Melbourne brand founded in 2013 by Chris Judd and co-founders.
22
·new
·Melbourne
2.6
VISIBILITY SCORE
11
Appearances
4
Prompts hit, of 10
8
Days seen
4.5
Average position
WHERE THE SCORE COMES FROM
ChatGPT 3.6% · Perplexity 2.1% · AI Overviews 2.1%
Jaggad has an AI Visibility Score of 2.6, placing it 22nd of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. Jaggad was named in 11 of them.
It appeared in four of the ten questions and on 8 of the 14 days of the window, sitting on average at position 4.5 among the Australian brands mentioned. Does ChatGPT recommend Jaggad? Yes. ChatGPT named Jaggad in 3.6% of the ChatGPT answers we recorded.
What moves this
Jaggad's co-founder story earns press most activewear brands never get. The risk is that the coverage is celebrity-anchored rather than category-anchored — articles about Chris Judd feed AI answers about Chris Judd, not answers about what activewear to buy.
What moves it up is coverage that leads with the product and the category. Every piece that says Australian activewear next to the brand name is worth more than a profile that does not.
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