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Other Normal

Other Normal

AI visibility and ranking for Activewear: Australia

Activewear [AU]
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Yoga-core and athleisure, online-only.

Other Normal
appears in
0.8
% of measured AI answers in this industry and market.

Found score

Track Other Normal’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.7

November 8, 2026

Overall visibility

0.8

1 – 8 November 2026 (scan 2 of 4)

Industry rank

31

Within this industry and market

Published scan history

Across 14 recorded scans from 20 August 2026 to 8 November 2026, Other Normal's single-scan score moved from 0.0% to 0.7%, up 0.7 percentage points. Latest recorded scan 0.7% on 8 November 2026; combined-window score 0.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.8% over 1 – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
20 August 20260.0%
22 August 20260.0%
23 August 20260.0%
30 August 20260.0%
6 September 20260.0%
13 September 20260.0%
20 September 20260.7%
27 September 20260.7%
4 October 20260.4%
11 October 20260.4%
18 October 20260.9%
25 October 20260.2%
1 November 20260.9%
8 November 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.7%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.0%

1 – 8 November 2026 (scan 2 of 4)

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ChatGPT names Other Normal most often.

It appears in 1.7% of collected ChatGPT answers and 0.0% of Google AI Overviews answers: a difference of 1.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 5 of 150 questions.

Other Normal appears in at least one collected answer to 3.3% of the tracked questions. That is question coverage; the 0.8% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 0.0% to 0.9%. The latest scan was 0.7% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

1 – 8 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian activewear for everyday wear
  • Best Australian activewear labels
  • Best boutique activewear brands Australia
  • Best independent activewear brands Australia
  • Best new Australian activewear brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian activewear brand comparisons (Lorna Jane, LSKD, 2XU)
  • What activewear brands do Australians actually wear (LSKD, Lorna Jane, CSB (Crop Shop Boutique))
  • Best Australian activewear brands (Lorna Jane, LSKD, Nimble Activewear)
  • Best Australian activewear labels (Lorna Jane, LSKD, PE Nation)
  • Best Australian owned activewear brands (Lorna Jane, LSKD, Nimble Activewear)
  • Best independent activewear brands Australia (Lorna Jane, Nagnata, LSKD)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

ChatGPT

The question asked

Best new Australian activewear brands

From the recorded answer

1\. Other Normal* …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australian activewear is having a particularly good moment in 2026. There are some exciting newer labels moving beyond traditional gym leggings into Pilates-inspired sets, fashion-forward athleisure, elevated basics and more interesting fabrics.

I've shortlisted brands that are worth discovering, rather than just giving you the usual Lorna Jane and LSKD recommendations.

## 10 Australian activewear brands to have on your radar

!Form Invisible Scrunch Capri Leggings | Fawn

1\. Other Normal

(One to watch)

Minimalist, early-2000s-inspired activewear. Think capris, fitted tanks, muted colours and understated studio outfits.

Best for: Pilates, yoga and off-duty styling.

Discover the brand

---

!Bittersweet/Paradise Stripe FLX Layered Halter Bra | SWT Active

2\. SWT Active

(Trend favourite)

Gold Coast label with playful colours, retro stripes, halter tops and matching sets.

Best for: Fashion-led gym-to-street outfits.

Shop SWT Active

---

!New Brand Alert: LEELO ACTIVE | Stylerunner

3\. Leelo Active Perth-born brand with sleek, sculpting silhouettes and soft-feel fabrics.

Best for: Flattering leggings, tonal sets and minimal branding.

Discover the brand

---

!Flow Crop - Slate - Pinky & Kamal

4\. Pinky & Kamal Melbourne-born label with earthy tones, organic cotton, bamboo and relaxed silhouettes.

Best for: Natural fabrics, yoga and elevated everyday basics.

Shop Pinky & Kamal

---

!Sculpt Gym Set in Deep Plum - Legging + Crossback Bra - MUKI

5\. MUKI Brisbane label with buttery-soft fabrics and seamless sculpting designs.

Best for: Comfortable matching gym sets and flattering fits.

Discover the brand

---

!Our Story - Earthletica

6\. Earthletica Co-founded by Olympic swimmer Bronte Campbell. Performance-focused clothing with recycled fabrics and organic cotton.

Best for: Functional training gear with a sustainability focus.

Discover the brand

---

!Yoga Clothes | Pilates Workout Clothing | Rec Gen Australia

7\. REC GEN Sydney-based performance wear with minimalist, sport-luxe styling.

Best for: Gym training, technical basics and understated aesthetics.

Discover the brand

---

!Cherry Red Activewear | Best Sellers | CSB

8\. CSB Formerly Crop Shop Boutique. Feminine, sculpting silhouettes, sleek crops and flattering leggings.

Best for: Figure-hugging sets and Pilates-inspired outfits.

Shop CSB

---

!Yang Crop - Ash | Lavender | NAGNATA

9\. Nagnata Byron Bay-inspired luxury movement wear, with merino wool and organic cotton knitted pieces.

Best for: Premium, distinctive activewear.

Shop Nagnata

---

!Air Sculpt 7/8 Tight - Ground Coffee - Upstate Sport

10\. Upstate Sport Melbourne-connected studio wear with colourful matching sets and sculpting fabrics.

Best for: Reformer Pilates and studio-to-street dressing.

Discover the brand

sitchu.com.auwww.broadsheet.com.auconcreteplayground.comwww.russh.com

## My shortlist: the ones I'd investigate first

| Brand | Standout quality | |--------|--------| | Other Normal | Cool, understated aesthetic | | SWT Active | Fashion-forward designs | | Leelo Active | Sculpting silhouettes | | Pinky & Kamal | Natural fabrics | | MUKI | Soft, comfortable sets | | REC GEN | Technical minimalist look |

## What sort of activewear are you interested in?

I can narrow this down to the brands that are most relevant to your taste.

1\. What aesthetic do you like?

Pilates / Alo-style aesthetic

Minimalist, neutral and elevated

Sculpting, flattering gym sets

Bold, colourful and fashion-forward

Sporty, technical performance wear

---

2\. What's your preferred price point?

Affordable (under \$80 per piece)

Mid-range (\$80-\$150 per piece)

Premium (\$150-\$250+ per piece)

---

3\. What are you most interested in?

Smaller emerging brands

Brands gaining popularity on social media

Australian-owned independent labels

Brands with potential to become the next big thing

[Find my brands]

Perplexity

The question asked

Best boutique activewear brands Australia

From the recorded answer

Other Normal - Best for minimalist, retro yoga-inspired basics in monochrome palettes.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

For boutique-style activewear in Australia, these are the strongest options:

- Nagnata - Best for luxury, fashion-forward yoga and Pilates pieces, including distinctive knit and natural-fibre designs. - Pinky & Kamal - Best for polished studio-to-street outfits and eco-conscious, versatile separates. - CSB (Crop Shop Boutique) - Best for sculpting leggings, flattering fits and trend-led, feminine designs. - The Upside - Best for premium athleisure with a luxury fashion feel across gymwear, yoga and leisurewear. - P.E Nation - Best for bold colour-blocking, statement prints and streetwear-inspired styles. - SWT Active - Best for playful, Y2K-inspired pieces that work beyond the gym. - Paire - Best for understated activewear made with soft, comfort-focused fabrics and muted colours. - Nimble Activewear - Best for minimalist, functional pieces with an emphasis on comfort and more considered materials. - Aje Athletica - Best for elevated designer styling from an established Australian fashion label. - Other Normal - Best for minimalist, retro yoga-inspired basics in monochrome palettes.

Best overall shortlist: 1. Nagnata for luxury and natural fibres 2. Pinky & Kamal for Pilates and everyday wear 3. CSB for sculpting fits 4. The Upside for premium athleisure 5. P.E Nation for bold, distinctive styling

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Other Normal

Activewear

1 – 8 November 2026 (scan 2 of 4)

0.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

7

Answers naming the brand

900

Answers collected

0.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Other Normal ranks #31 among 44 tracked brands for Activewear · Australia (1 – 8 November 2026). Its visibility is 0.8%. It was named in 7 of 900 AI answers across 5 of 150 tracked questions, averaging position 6.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.8% AI visibility for Other Normal in Activewear · Australia, measured over 1 – 8 November 2026. It ranks #31 among 44 tracked brands.

How often does AI mention this brand?

Other Normal was named in 7 of 900 collected AI answers, across 5 of 150 tracked questions, for Activewear · Australia (1 – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Other Normal by all 900 answers in the published Activewear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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