THE AI VISIBILITY INDEX / AUSTRALIA
2XU
Melbourne compression and performance brand founded in 2005, with around twenty Australian stores.
4
·new
·Melbourne
25.2
VISIBILITY SCORE
106
Appearances
9
Prompts hit, of 10
14
Days seen
2.2
Average position
WHERE THE SCORE COMES FROM
ChatGPT 37.9% · Perplexity 25.0% · AI Overviews 12.9%
2XU has an AI Visibility Score of 25.2, placing it 4th of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. 2XU was named in 106 of them.
It appeared in nine of the ten questions and on all 14 days of the window, sitting on average at position 2.2 among the Australian brands mentioned. Does ChatGPT recommend 2XU? Yes. ChatGPT named 2XU in 37.9% of the ChatGPT answers we recorded.
What moves this
2XU owns compression. It is the brand the models reach for when the question is technical rather than fashion-led, which is why it outranks brands with four times its Instagram following.
The gap between ChatGPT at 37.9% and AI Overviews at 12.9% is the thing to work on. Google is reading a different set of pages about Australian compression wear than ChatGPT is.
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