dk active

dk active has an AI Visibility Score of 8.3, placing it 12th of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. dk active was named in 35 of them.

It appeared in four of the ten questions and on all 14 days of the window, sitting on average at position 2.6 among the Australian brands mentioned. Does ChatGPT recommend dk active? Yes. ChatGPT named dk active in 15.0% of the ChatGPT answers we recorded.

dk active slipped out of the top ten this window — 8.3 against Active Truth's 10.0 — but remains the most efficient brand here. It has 39,000 Instagram followers, the smallest audience of any brand ranked this high, and it beats brands with twenty times that following.

It does it on depth rather than breadth: four of the ten questions surface it, but when they do it is named early, at position 2.6. Those are the sustainability and Brisbane-made questions, where it is a genuine specialist answer. Widening beyond them is the whole upside.