Beauty AI Visibility Index: US

We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions American beauty shoppers actually ask. That is 2,700 answers analysed.

2700

answers

brands

The leaderboard

Every brand in this vertical, scored on the same questions across every surface.

RANKBRANDVISIBILITYAVG POSMOVEMENT

CeraVe

31.9

1.8

La Roche-Posay

26.3

2.5

EltaMD

14.0

2.5

The Ordinary

13.1

2.9

SkinCeuticals

12.2

2.6

Neutrogena

11.8

3.0

Vanicream

11.6

2.8

-1

Paula's Choice

10.1

2.8

Supergoop!

9.1

2.3

e.l.f. Cosmetics

6.1

2.9

Cetaphil

5.3

3.2

Naturium

5.1

3.5

OSEA Malibu

4.8

2.7

Tata Harper Skincare

4.8

3.6

-1

Estee Lauder

4.6

3.2

Maybelline

4.4

2.7

ILIA Beauty

4.1

3.2

Aveeno

3.9

2.9

-1

Differin

3.8

3.3

Drunk Elephant

3.8

4.0

-1

Blue Lizard

3.7

2.7

Eucerin

3.7

3.6

-1

Olay

3.6

3.4

Kiehl's

3.6

2.9

Rare Beauty

3.6

3.1

-2

Clinique

3.5

3.2

-2

Good Molecules

3.4

3.7

-1

Tower 28

3.1

3.5

First Aid Beauty

3.0

3.1

L'Oreal Paris

3.0

3.5

Tatcha

3.0

4.0

-2

True Botanicals

3.0

3.2

-2

Youth To The People

2.9

3.3

-2

Charlotte Tilbury

2.9

2.1

-1

MERIT Beauty

2.9

3.1

Kosas

2.8

3.6

-2

Sunday Riley

2.7

3.1

Cocokind

2.7

4.0

NARS

2.6

3.2

-4

Saie

2.6

3.1

Biossance

2.6

3.4

-2

Fenty Beauty

2.4

2.7

RMS Beauty

2.4

4.7

Tarte

2.4

3.4

-2

Glossier

2.3

3.1

Pacifica Beauty

2.1

4.5

Summer Fridays

1.9

2.8

Topicals

1.7

3.2

Glow Recipe

1.4

3.3

Axiology

1.4

2.6

Rhode

1.3

2.6

100% Pure

1.3

5.0

Haus Labs

1.1

2.5

Meow Meow Tweet

1.0

2.2

Beautycounter

0.8

3.1

Danessa Myricks Beauty

0.7

5.3

Thrive Causemetics

0.7

5.3

-1

Farmacy Beauty

0.6

3.2

Juice Beauty

0.6

4.2

Milk Makeup

0.4

4.6

Eadem

0.3

2.8

Kjaer Weis

0.3

6.6

Salt & Stone

0.3

3.3

Hero Cosmetics

0.3

4.4

Jones Road Beauty

0.1

8.0

Mented Cosmetics

0.0

—

What the data shows

Never named: the brands AI didn't mention.

1 of 66 tracked brands were never named once across the 2,700 answers analysed: Mented Cosmetics.

The ladder so far.

CeraVe leads with a Visibility Score of 31.9 (860 of 2,700 answers, 96 of 150 questions), followed by La Roche-Posay at 26.3 and EltaMD at 14.0.

Instagram size doesn't predict AI visibility.

Fenty Beauty has the largest Instagram following in the tracked population (13,313,683 followers) but ranks #42 on AI visibility (2.4/100), behind CeraVe, which leads the index at 31.9/100.

Common questions

Which Beauty brand does AI recommend most?

CeraVe ranks first in the US Beauty AI Visibility Index with a Visibility Score of 31.9.

How many Beauty brands does Found measure?

Found measures 66 American Beauty brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.

How is the Beauty Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the same questions American Beauty shoppers actually ask, scanned 21 August – 20 September 2026, with 2,700 answers analysed. Here is who the machines recommend.