Beauty [US]
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions American beauty shoppers actually ask — 1,351 answers analysed.
1351
answers66
brandsThe full ladder
Every brand in this vertical, scored on the same questions across every surface.
1,351 AI answers analysed across ChatGPT, Perplexity and Google AI Overviews, against a 66-brand tracked population of US beauty brands, with 1 brands never named once.
Want to rank higher?
See what’s holding your brand back and where the biggest opportunities are.
Book an Agentic AssessmentWhat the data shows
Never named: the brands AI didn't mention.
1 of 66 tracked brands were never named once across the 1,351 answers analysed: Mented Cosmetics.
The ladder so far.
CeraVe leads with a Visibility Score of 30.9 (417 of 1,351 answers, 92 of 150 questions), followed by La Roche-Posay at 26.7 and EltaMD at 13.7.
Instagram size doesn't predict AI visibility.
Fenty Beauty has the largest Instagram following in the tracked population (13,313,683 followers) but ranks #43 on AI visibility (2.5/100) — behind CeraVe, which leads the index at 30.9/100.
Common questions
Which Beauty brand does AI recommend most?
CeraVe ranks first in the US Beauty AI Visibility Index with a Visibility Score of 30.9.
How many Beauty brands does Found measure?
Found measures 66 American Beauty brands, scanned 21 – 30 August 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Beauty Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions American Beauty shoppers actually ask, scanned 21 – 30 August 2026, with 1,351 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
Industry Leaderboards
Want to move up?
See why competitors rank ahead - and what you can do about it.
Agentic Commerce Assessment