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Drunk Elephant

Drunk Elephant

AI visibility and ranking for Beauty: United States

Shiseido-owned skincare brand known for clean actives.

Drunk Elephant
appears in
3.9
% of measured AI answers in this industry and market.

Found score

Track Drunk Elephant’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

4.7

October 4, 2026

Overall visibility

3.9

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

20

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Drunk Elephant's single-scan score moved from 5.1% to 4.7%, down 0.4 percentage points. Latest recorded scan 4.7% on 4 October 2026; combined-window score 3.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.9% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20265.1%
24 August 20264.0%
30 August 20263.8%
6 September 20264.0%
13 September 20262.4%
20 September 20263.3%
27 September 20264.0%
4 October 20264.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.8%

Perplexity Logo

Perplexity

3.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.1%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Drunk Elephant most often.

It appears in 5.8% of collected ChatGPT answers and 2.1% of Google AI Overviews answers: a difference of 3.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 33 of 150 questions.

Drunk Elephant appears in at least one collected answer to 22.0% of the tracked questions. That is question coverage; the 3.9% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.4% to 5.1%. The latest scan was 4.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • American alternatives to expensive skincare
  • American dupes for expensive makeup
  • Best AHA exfoliant in America
  • Best American beauty brands
  • Best American beauty brands on sale
  • Best American beauty brands to gift

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best female founded beauty brands in the US (Rare Beauty, Glossier, Tower 28)
  • Best American makeup brands (Rare Beauty, Fenty Beauty, e.l.f. Cosmetics)
  • Best clean beauty brands in America (ILIA Beauty, Kosas, Saie)
  • Best affordable skincare brands in America (CeraVe, Vanicream, The Ordinary)
  • Best cruelty free skincare in America (Paula's Choice, Pacifica Beauty, The Ordinary)
  • Which American skincare brands are worth the money (CeraVe, SkinCeuticals, Vanicream)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American made skincare

From the recorded answer

Drunk Elephant: Formulated, tested, and manufactured in the United States, focusing on biocompatible, fragrance-free clean ingredients.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best skin care products made in the USA include top dermatologist-recommended staples and luxury botanical lines proudly formulated and manufactured domestically.

### Top American Skincare Brands & Products

- CeraVe: Developed in the US and widely recommended by doctors, CeraVe is famous for barrier-restoring cleansers and creams packed with essential ceramides. - Paula's Choice: Best known for the iconic Skin Perfecting 2% BHA Liquid Exfoliant, this American brand targets pores, blackouts, and uneven texture with salicylic acid. - SkinCeuticals: Advanced, medical-grade clinical skincare researched, tested, and made in the USA, heavily relied on by dermatologists and plastic surgeons for potent antioxidants. - Tata Harper: Handcrafted in small batches on a Vermont farm, this luxury line offers 100% natural, non-toxic active skincare like the Repairative Moisturizer. - Fresh: Renowned for gentle, nourishing best sellers like the Soy Face Cleanser and Rose Deep Hydration Face Cream, available via Fresh US Best Sellers. - Drunk Elephant: Formulated, tested, and manufactured in the United States, focusing on biocompatible, fragrance-free clean ingredients. - OSEA Malibu: Vegan, cruelty-free, and climate-neutral line founded in California, specializing in nutrient-rich, seaweed-based hydration.

### Shopping Options for USA-Made Beauty

- If you want a wide multi-brand catalog of legacy and indie domestic items, you can browse the Made in the USA Beauty Products at The Vermont Country Store.

If you'd like, tell me:

- Your skin type (dry, oily, combination, or sensitive) - Your primary skin concern (acne, aging, hyperpigmentation, or dryness) - Your preferred budget range

I can give you a personalized routine using these American-made brands.

ChatGPT

The question asked

Best American skincare brands

From the recorded answer

| Drunk Elephant | Premium skincare | $$$ | Good for people who enjoy sophisticated routines | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by American skincare brands you mean brands founded/primarily based in the U.S., these are some of the strongest choices right now. I'm weighting ingredient quality, dermatologist reputation, consistency, and value rather than hype.

### 🇺🇸 Best American skincare brands

| Brand | Best for | Price | My take | |---|---|---|---| | CeraVe | Barrier repair, everyday skincare | $ | ⭐ Best overall | | Vanicream | Sensitive/reactive skin | $ | ⭐ Best for sensitivity | | Paula's Choice | Acne, pores, exfoliation | $$ | ⭐ Best active treatments | | SkinCeuticals | Vitamin C, anti-aging | $$$$ | ⭐ Best premium/clinical | | The Ordinary | Affordable actives | $ | ⭐ Best budget | | EltaMD | Facial sunscreen | $$ | ⭐ Best sunscreen-focused | | Neutrogena | Affordable basics & acne | $ | Excellent drugstore option | | Olay | Anti-aging & mature skin | $$ | Strong value for anti-aging | | Drunk Elephant | Premium skincare | $$$ | Good for people who enjoy sophisticated routines | | First Aid Beauty | Dry/sensitive skin | $$ | Good gentle, moisturizing formulas |

### 🥇 My top 5

1. CeraVe - best overall Its strength is boring-but-effective skincare: ceramides, hyaluronic acid, gentle cleansers and barrier-supporting moisturizers. Current dermatologist-focused coverage continues to put CeraVe near the top, and Consumer Reports recently included several CeraVe products in its moisturizer testing. llmauthorityindex.comwww.consumerreports.org

### CeraVe Daily Moisturizing Lotion $14.99

2. Vanicream - best for sensitive skin Excellent if your priority is minimizing potential irritants. Its moisturizers are fragrance-free and formulated specifically around sensitive skin. www.dermapedia.healthwww.oysterskin.com

### Vanicream Moisturizing Cream $13.59

3. Paula's Choice - best for acne/texture Particularly strong for exfoliating acids and targeted treatments. It is one of the brands I'd look at first for clogged pores, uneven texture and acne-prone skin. www.dermapedia.healthwww.oysterskin.com

4. SkinCeuticals - best premium option A major step up in price, but particularly well known for antioxidant/anti-aging formulations and its vitamin-C products. Its current treatment lineup includes products well over $100, so this is more of an investment brand. www.dermapedia.healthwww.oysterskin.com

### SkinCeuticals Discoloration Defense $115.00

5. The Ordinary - best inexpensive active ingredients Great when you want specific ingredients without paying for luxury packaging. For example, its niacinamide serum is currently around $6-$11 depending on retailer. pendium.ai

### The Ordinary Niacinamide 10% + Zinc 1% $6.00

### If I were building a routine

Budget: CeraVe + The Ordinary Sensitive skin: Vanicream + CeraVe Acne/pores: CeraVe + Paula's Choice Dark spots/aging: SkinCeuticals + a good sunscreen Mature skin: Olay + SkinCeuticals Simple “don't overthink it” routine: CeraVe

One important caveat: “American” doesn't automatically mean better. Some of the strongest skincare brands available in the U.S. are French, Korean, Japanese, etc. And dermatologists generally emphasize the specific formulation and active ingredients, not the brand name itself. www.consumerreports.org

If you tell me your skin type + main concern (e.g. oily + acne, dry + dark spots, sensitive + anti-aging), I can narrow this to the 5 best American brands/products for you.

Perplexity

The question asked

Best American beauty brands

From the recorded answer

Drunk Elephant - premium skincare centered on active ingredients and barrier-conscious routines.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Some of the best American beauty brands-covering makeup, skincare, haircare, and body care-include:

- Estée Lauder - prestige skincare, makeup, and fragrance with a strong anti-aging focus. - Clinique - dermatologist-developed, fragrance-free skincare and makeup. - Glossier - minimalist, natural-looking makeup and straightforward skincare. - Fenty Beauty - inclusive foundation shades, high-impact makeup, and innovative formulas. - Rare Beauty - accessible, easy-to-use makeup known for its liquid blushes. - ColourPop - affordable, trend-driven makeup with frequent product launches. - Kosas - clean-leaning complexion, brow, and color products. - Hourglass - luxury, cruelty-free makeup focused on polished finishes. - Drunk Elephant - premium skincare centered on active ingredients and barrier-conscious routines. - CeraVe - affordable, dermatologist-recommended skincare featuring ceramides. - Paula's Choice - evidence-oriented skincare, especially exfoliants and acne products. - The Ordinary - budget-friendly, single-ingredient-focused skincare. - Kiehl's Since 1851 - botanical-inspired skincare and body care. - OLAPLEX - bond-repair products for damaged or chemically treated hair. - Briogeo - sulfate- and silicone-free haircare for varied hair types. - Native - deodorants, body wash, and personal-care products with accessible pricing. - Badger - natural balms, sunscreens, and body-care products made in New Hampshire.

Best by category:

| Category | Recommended brands | |---|---| | Luxury makeup | Estée Lauder, Hourglass, Fenty Beauty | | Affordable makeup | ColourPop, e.l.f., Rare Beauty | | Sensitive-skin skincare | Clinique, CeraVe, Paula's Choice | | Trend-focused beauty | Glossier, Kosas, Fenty Beauty | | Hair repair | OLAPLEX, Briogeo | | Natural or made-in-USA beauty | Badger, Mineral Fusion, RMS Beauty |

“American” can mean founded in the United States, headquartered there, or manufactured there; these are not always the same. Some brands are American-owned or American-founded but manufacture products internationally.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Drunk Elephant

Beauty

21 August 2026 – 4 October 2026 (scans 1–8)

3.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

141

Answers naming the brand

3600

Answers collected

3.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Drunk Elephant ranks #20 among 66 tracked brands for Beauty · United States (21 August 2026 – 4 October 2026). Its visibility is 3.9%. It was named in 141 of 3,600 AI answers across 33 of 150 tracked questions, averaging position 4.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.9% AI visibility for Drunk Elephant in Beauty · United States, measured over 21 August 2026 – 4 October 2026. It ranks #20 among 66 tracked brands.

How often does AI mention this brand?

Drunk Elephant was named in 141 of 3,600 collected AI answers, across 33 of 150 tracked questions, for Beauty · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Drunk Elephant by all 3,600 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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