Across 8 recorded scans from 21 August 2026 to 4 October 2026, Axiology's single-scan score moved from 1.1% to 1.8%, up 0.7 percentage points. Latest recorded scan 1.8% on 4 October 2026; combined-window score 1.4%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.4% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
1.1%
24 August 2026
1.3%
30 August 2026
1.6%
6 September 2026
1.3%
13 September 2026
1.6%
20 September 2026
1.6%
27 September 2026
1.3%
4 October 2026
1.8%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
1.4%
Perplexity
0.9%
AI Overviews
2.0%
21 August 2026 – 4 October 2026 (scans 1–8)
See insights from more platforms.
Track your brand everywhere its mentioned with Lift.
It appears in 2.0% of collected Google AI Overviews answers and 0.9% of Perplexity answers: a difference of 1.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 6 of 150 questions.
Axiology appears in at least one collected answer to 4.0% of the tracked questions. That is question coverage; the 1.4% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 1.1% to 1.8%. The latest scan was 1.8% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best carbon neutral beauty brands in America
Best clean beauty brands in America
Best palm oil free skincare in the US
Best plastic free beauty in America
Best sustainable beauty brands in America
Which American beauty brands are actually sustainable
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best American beauty brands (Estee Lauder, Clinique, Glossier)
Best female founded beauty brands in the US (Rare Beauty, Glossier, Tower 28)
Best skincare brands founded in the US (CeraVe, Clinique, Paula's Choice)
Best American skincare brands 2026 (CeraVe, SkinCeuticals, Neutrogena)
What American skincare brands do people actually recommend (CeraVe, EltaMD, Vanicream)
American alternatives to expensive skincare (Vanicream, CeraVe, The Ordinary)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best plastic free beauty in America
From the recorded answer
Axiology: Famous for its zero-waste, vegan Balmie crayons and multi-sticks packaged …
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
!7 Zero Waste Beauty Products From The Best Plastic-Free Brands
The top plastic-free beauty brands in America feature innovative, zero-waste packaging like paper tubes, glass jars, and compostable wrappers.
### Leading Plastic-Free Beauty Brands
- Axiology: Famous for its zero-waste, vegan Balmie crayons and multi-sticks packaged in paper that can be composted or recycled, with popular bundles like the Cotton Candy Skies + The Goodness Bundle priced around 56 USD.
- The Earthling Co.: Renowned for solid, biodegradable hair and body care bars wrapped in 100% compostable packaging, such as their Plastic-Free Shampoo Bars starting around 15.99 USD.
- Elate Cosmetics: Offers sustainable, refillable makeup alternatives using bamboo palettes and seed-paper packaging that safely biodegrades in soil.
- UpCircle: Specializes in natural, cruelty-free formulas utilizing upcycled ingredients housed in glass jars with aluminum lids, like The Haircare Duo priced around 54 USD.
If you'd like, let me know:
- What specific type of product you are looking for (skincare, hair care, or color cosmetics)
- Your preferred price range
I can narrow down the best zero-waste options for your routine.
ChatGPT
The question asked
Best sustainable beauty brands in America
From the recorded answer
My top picks are Dieux Skin, Activist Skincare, ILIA Beauty, Axiology, OSEA, and Youth To The People. They stand out for refillable/reusable packaging, recycled materials, waterless formulas, or waste-reduction programs. www.shopify.com …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
### Best sustainable beauty brands in America
My top picks are Dieux Skin, Activist Skincare, ILIA Beauty, Axiology, OSEA, and Youth To The People. They stand out for refillable/reusable packaging, recycled materials, waterless formulas, or waste-reduction programs. www.shopify.com
- Dieux Skin - reusable products and recyclable aluminum packaging.
- Activist Skincare - refillable skincare and small-batch U.S. production.
- ILIA Beauty - recycled packaging plus a Pact recycling program.
- Axiology - particularly strong for plastic-free makeup.
- OSEA - sustainability-focused skincare with strong packaging practices.
- Youth To The People - refill options for popular skincare products. www.shopify.com
Best overall for sustainability: Activist Skincare
Best makeup: Axiology
Best mainstream option: ILIA
Best refill system: Activist Skincare / Youth To The People
Ulta's sustainability standard is also useful: qualifying brands must have at least 50% of packaging by weight recyclable, refillable, or made from recycled/bio-sourced materials. www.ulta.com
Perplexity
The question asked
Which American beauty brands are actually sustainable
From the recorded answer
| Axiology | Clean makeup brand with eco-friendly packaging | Listed as American made, cruelty-free, and eco-friendly packaging | …
Read recorded answer
Recorded answer text · Perplexity · 27 September 2026
The most credible American beauty brands that appear genuinely sustainable are the ones that combine third-party certifications with concrete practices like recycled/refillable packaging, carbon neutrality, or plastic reduction.
Here are the strongest U.S.-based examples from the results:
| Brand | Why it stands out | Evidence in results |
|---|---|---|
| True Botanicals | Certified non-toxic and cruelty-free; also holds multiple sustainability-related certifications | Leaping Bunny, Made Safe, EcoVadis, FSC membership |
| Juice Beauty | Uses organic standards and sustainable facilities | California headquarters built with sustainable/reused materials; USDA organic compliance |
| Nécessaire | Climate-accountable and packaging-focused | Climate Neutral Certified |
| Kitsch | Low-waste product format | Bottle-less shampoo, conditioner, and body washes; Leaping Bunny certified |
| Axiology | Clean makeup brand with eco-friendly packaging | Listed as American made, cruelty-free, and eco-friendly packaging |
| Saie | Strong packaging and climate claims | 1% for the Planet, Climate Neutral, cruelty-free, eco-friendly packaging |
| Well People | Broad sustainability signals in a mainstream brand | Included among clean brands with eco-friendly packaging and other responsible practices |
| Cheekbone Beauty | Indigenous-founded and sustainability-centered | 1% for the Planet and sustainability focus |
| Vintner's Daughter | High-certification brand with environmental commitments | Carbon Neutral, Platinum Green Certified, Leaping Bunny, B-Corp |
| Selfmade | Transparent sustainability and packaging improvements | Uses recycled packaging and is transparent about sustainability efforts |
A few more U.S. brands that are often cited as sustainability leaders in the results include RMS Beauty, Cocokind, Love Beauty Planet, Lush, Grown Alchemist, and Osea Malibu, though the evidence shown is more selective or less complete than for the brands above.
If you want, I can narrow this to:
- best sustainable makeup brands
- best sustainable skincare brands
- brands with the least greenwashing risk
- budget-friendly American sustainable brands
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
Your questions. Your market. Your next move.
Track your own prompts with Lift.
Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.
Which running shoes suit wide feet?
Product fit
What are good alternatives to my usual skincare brand?
This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Axiology ranks #49 among 66 tracked brands for Beauty · United States (21 August 2026 – 4 October 2026). Its visibility is 1.4%. It was named in 52 of 3,600 AI answers across 6 of 150 tracked questions, averaging position 2.4 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 1.4% AI visibility for Axiology in Beauty · United States, measured over 21 August 2026 – 4 October 2026. It ranks #49 among 66 tracked brands.
How often does AI mention this brand?
Axiology was named in 52 of 3,600 collected AI answers, across 6 of 150 tracked questions, for Beauty · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Axiology by all 3,600 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
