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Beauty
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Glow Recipe

Glow Recipe

AI visibility and ranking for Beauty: United States

Independent K-beauty-inflected US skincare brand founded by Sarah Lee and Christine Chang.

Glow Recipe
appears in
1.6
% of measured AI answers in this industry and market.

Found score

Track Glow Recipe’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.2

October 25, 2026

Overall visibility

1.6

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

50

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Glow Recipe's single-scan score moved from 2.0% to 2.2%, up 0.2 percentage points. Latest recorded scan 2.2% on 25 October 2026; combined-window score 1.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.6% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.0%
24 August 20261.8%
30 August 20261.1%
6 September 20261.8%
13 September 20261.3%
20 September 20260.7%
27 September 20261.1%
4 October 20260.9%
11 October 20262.5%
18 October 20262.5%
25 October 20262.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.2%

Perplexity Logo

Perplexity

1.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.5%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Glow Recipe most often.

It appears in 2.2% of collected ChatGPT answers and 1.2% of Perplexity answers: a difference of 1.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 25 of 150 questions.

Glow Recipe appears in at least one collected answer to 16.7% of the tracked questions. That is question coverage; the 1.6% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.7% to 2.5%. The latest scan was 2.2% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • American alternatives to expensive skincare
  • American dupes for expensive makeup
  • Best American beauty brands
  • Best American beauty brands on sale
  • Best American beauty brands to gift
  • Best American skincare brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American beauty brands (Fenty Beauty, Rare Beauty, e.l.f. Cosmetics)
  • Best American skincare brands (CeraVe, Paula's Choice, Neutrogena)
  • Best American beauty brands to gift (Fenty Beauty, Rare Beauty, Glossier)
  • Best clean beauty brands in America (100% Pure, OSEA Malibu, True Botanicals)
  • What American skincare brands do people actually recommend (CeraVe, Vanicream, Paula's Choice)
  • Which American skincare brands are worth the money (CeraVe, Vanicream, Paula's Choice)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

American alternatives to expensive skincare

From the recorded answer

Luxury/Pricier: Glow Recipe Watermelon Glow Niacinamide Dew Drops …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

You can replace expensive luxury skincare products with affordable, high-performing drugstore and indie alternatives that feature the exact same active ingredients:

### Popular Skincare Swaps

- Niacinamide Serums (Vitamin B3): - Luxury/Pricier: [Paula's Choice 10% Niacinamide Booster ]( (~$50) - Budget Alternative: [The Ordinary Niacinamide 10% + Zinc 1% ]( (~$6) - Gentle Cleansers: - Luxury/Pricier: [Tatcha The Deep Cleanse ]( (~$40) - Budget Alternative: [CeraVe Hydrating Cleanser ]( or Cetaphil (~$14) - Hypochlorous Acid Sprays (Blemish/Redness Care): - Luxury/Pricier: [Tower 28 SOS Daily Rescue Facial Spray ]( - Budget Alternative: [Briotech Topical Skin Spray ]( (contains the same active hypochlorous acid ingredient for a lower price) - Hydrating Face & Dew Drops: - Luxury/Pricier: Glow Recipe Watermelon Glow Niacinamide Dew Drops - Budget Alternative: [e.l.f. Holy Hydration! Thirst Burst Drops ]( (~$8.40) - Lip Balms: - Luxury/Pricier: [La Mer The Lip Balm ]( (~$75) - Budget Alternative: [Too Faced Hangover Pillow Balm Lip Treatment ]( (~$23)

---

### Key Shopping Tips for Affordable Skincare

- Check the active ingredients: Look at the ingredient list (INCI ) rather than the brand name. If a cheap serum lists 2% salicylic acid or 10% niacinamide near the top, it will perform similarly to a high-end bottle. - Where to shop: Check mass-market retailers like Ulta Beauty, Target, or Walmart (Earth to Skin brand), which stock effective formulas under $15. - When to invest vs. save: Basic steps like cleansers, plain hydrators, and single-ingredient serums (hyaluronic acid, niacinamide, or basic BHAs) do not need to be expensive. Complex, proprietary multi-acid or specialized stabilized formulations (like patented high-end vitamin C complexes) can sometimes justify a higher price if oxidation and stability matter to your routine.

If you'd like to narrow this down, tell me:

- What specific skin concern you want to target (acne, dryness, dark spots, or anti-aging) - What expensive product you are hoping to find a dupe for

ChatGPT

The question asked

Best refillable skincare in the US

From the recorded answer

!Plum Plump Hyaluronic - Gel-Crema Hidratante Dosis recargable | Glow Recipe ≡ SEPHORA …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best refillable skincare brands in the US

If you want skincare that combines effective formulas, attractive packaging, and less waste, I'd focus on brands that offer genuine refill pods, replacement cartridges, or refill pouches rather than products that are simply recyclable.

The best choice depends on whether you want luxury anti-aging skincare, affordable everyday essentials, or a more sustainable skincare routine.

## My top picks

!6 Skincare Brands That Will Easily Let You Refill Products - Sustainable Baddie

## 1\. Activist Skincare

(Best for sustainability)

Refillable serums, facial oils and cleansers with an emphasis on reusable glass and lightweight refill packaging. A strong option if minimizing packaging waste is your main priority. www.sustainablejungle.comsustainablykindliving.com

Best for: minimalist, low-waste routines.

Shop Activist Skincare

---

!Hydration Refillery Skincare Set - Kiehl's Since 1851 | Sephora

## 2\. Kiehl's

(Best everyday moisturizer)

The Ultra Facial Cream is a practical choice for everyday hydration and skin-barrier support. Look for the compatible refill format and compare its cost per ounce with the regular jar. homewisereview.comwww.sephora.com

Best for: normal, dry and combination skin.

Shop Kiehl's

---

!Humanrace Humidifying Face Cream 62ml | Cult Beauty

## 3\. Humanrace

A design-focused range with a distinctive refillable container system for products including its Rice Powder Cleanser and Humidifying Cream. Great if you want consistent packaging across your routine. the-ethos.cowww.provenance.orgwww.allure.com

Best for: design-conscious shoppers and a coordinated routine.

Shop Humanrace

---

!Turmeric Glow Moisturizer Refill Pod • 50ml

## 4\. KORA Organics

A premium option for glow-focused skincare. Its Turmeric Glow Moisturizer has a refill-pod system, and the brand emphasizes organic ingredients and reduced packaging. koraorganics.comwww.sephora.com

Best for: dullness, hydration and radiance.

Shop KORA Organics

---

!Plum Plump Hyaluronic - Gel-Crema Hidratante Dosis recargable | Glow Recipe ≡ SEPHORA

## 5\. Glow Recipe

A fun, hydration-focused option with refillable moisturizers, including Plum Plump and Watermelon Pink Juice. Its gel-cream options are especially appealing if you prefer lightweight textures. www.sephora.comwww.sephora.comwww.sephora.comwww.ulta.com

Best for: lightweight hydration and a dewy finish.

Shop Glow Recipe

---

![Ceramide Moisturizer - Fig.1 Beauty](

## 6\. Fig.1

Worth considering for a more ingredient-focused approach. Its Ceramide Moisturizer combines hydration with barrier-supporting ingredients in a refillable format.

Best for: dry, combination or sensitive skin.

Shop Fig.1

Product details: www.sephora.com

## Best products to start with

These are specific refillable options available through US retailers, with listed prices that can change.

!Glow Recipe- Watermelon Glow Pink Juice Moisturizer

Glow Recipe Watermelon Pink Juice Moisturizer

### \$34

Oil-free gel moisturizer for normal, combination and oily skin.

View at Sephora

---

!Drunk Elephant - 1.69 oz Lala Retro Whipped Cream Moisturizer with Ceramides | Ulta Beauty

Drunk Elephant Lala Retro Whipped Moisturizer

### \$68

Richer moisture with ceramides and African oils for dry or dehydrated skin.

View at Sephora

---

!La Roche-Posay Hyalu B5 Suractivated Cream Refill, 50 ml - Dagkrem - Farmasiet.no

La Roche-Posay Hyalu B5 Suractivated Face Cream

### \$35.99

A drugstore-accessible option focused on hydration and the appearance of fine lines.

View at Ulta Beauty

Prices above are listed product prices, not necessarily refill-only prices. Confirm whether the listing includes the reusable jar or just the refill before ordering. www.sephora.comwww.sephora.comwww.ulta.com

## Which brand should you choose?

| Your priority | My pick | |--------|--------| | Less packaging waste | Activist Skincare | | Everyday hydration | Kiehl's | | Premium, glow-focused skincare | KORA Organics | | Lightweight gel moisturizer | Glow Recipe | | Ingredient-focused skincare | Fig.1 | | Coordinated refillable packaging | Humanrace |

One important caveat: refillable does not automatically mean more sustainable or cheaper. Refill material, shipping, and how many times you reuse the original container all matter. the-ethos.cowww.provenance.orgwww.allure.com

## Let me narrow it down for you

1\. What's your budget per product?

Under \$25

\$25-\$60

\$60-\$120

Luxury - budget is flexible

---

2\. What's your skin type?

Dry

Oily

Combination

Sensitive

Mature

---

3\. What's your main skincare goal?

Hydration and glow

Anti-aging and fine lines

Dark spots and uneven tone

Acne and oil control

A simple daily routine

---

4\. What's most important?

Best ingredients and results

Most sustainable packaging

A balance of both

[Find my best matches]

Perplexity

The question asked

American dupes for expensive makeup

From the recorded answer

| Glow Recipe Watermelon Glow Niacinamide Dew Drops - $36 | Essence Hello, Good Stuff! Glow Serum Primer - about $6 | …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Here are reliable U.S. drugstore makeup dupes for popular high-end products:

| Expensive product | Affordable alternative | |---|---| | Milk Hydro Grip Primer - $38 | e.l.f. Power Grip Primer - about $11 | | Glow Recipe Watermelon Glow Niacinamide Dew Drops - $36 | Essence Hello, Good Stuff! Glow Serum Primer - about $6 | | Tarte Shape Tape Concealer - about $30-32 | L'Oréal Infallible Full Wear Concealer - about $16 | | Charlotte Tilbury Hollywood Contour Wand - $44 | Essence Baby Got Bronze - about $5 | | NARS Orgasm Blush - about $37 | Milani Baked Blush in Luminoso - about $11 | | Too Faced Better Than Sex Mascara - about $29 | L'Oréal Lash Paradise - about $14 | | Anastasia Brow Wiz - about $26 | Morphe Micro Brow Pencil - about $11 | | Stila Stay All Day Eyeliner - about $24 | NYX Epic Ink Liner - about $10 | | Dior Lip Glow Oil - about $42 | e.l.f. Glow Reviver Tinted Lip Oil - about $9 | | Summer Fridays Lip Butter Balm - $24 | Vitamasques Plump & Repair Tinted Lip Butter - about $5 | | Huda Beauty Easy Bake Powder - $39 | Wet n Wild Photo Focus Loose Setting Powder - about $8 | | Beautyblender - $20 | Real Techniques Miracle Complexion Sponge - about $9 for two | | Urban Decay Eyeshadow Primer Potion - $27 | NYX HD Eyeshadow Base - about $7 | | Haus Labs Foundation - $49 | Maybelline Super Stay Foundation - about $17 | | MAC satin lipstick - about $25 | Revlon Super Lustrous Lipstick - about $9 |

Best value picks: e.l.f. Power Grip Primer, NYX Epic Ink Liner, Milani Luminoso Blush, L'Oréal Lash Paradise, and Real Techniques sponges. Dupes usually match the finish or general performance, but shade, wear time, and formula can differ-especially for foundation and concealer.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Glow Recipe

Beauty

21 August 2026 – 25 October 2026 (scans 1–11)

1.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

80

Answers naming the brand

4943

Answers collected

1.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Glow Recipe ranks #50 among 66 tracked brands for Beauty · United States (21 August 2026 – 25 October 2026). Its visibility is 1.6%. It was named in 80 of 4,943 AI answers across 25 of 150 tracked questions, averaging position 3.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.6% AI visibility for Glow Recipe in Beauty · United States, measured over 21 August 2026 – 25 October 2026. It ranks #50 among 66 tracked brands.

How often does AI mention this brand?

Glow Recipe was named in 80 of 4,943 collected AI answers, across 25 of 150 tracked questions, for Beauty · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Glow Recipe by all 4,943 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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