Across 8 recorded scans from 21 August 2026 to 4 October 2026, Milk Makeup's single-scan score moved from 0.7% to 0.7%, unchanged (0.0 percentage points). Latest recorded scan 0.7% on 4 October 2026; combined-window score 0.5%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.5% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.7%
24 August 2026
0.7%
30 August 2026
0.7%
6 September 2026
0.0%
13 September 2026
0.2%
20 September 2026
0.2%
27 September 2026
0.9%
4 October 2026
0.7%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.3%
Perplexity
0.9%
AI Overviews
0.2%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 0.9% of collected Perplexity answers and 0.2% of Google AI Overviews answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 8 of 150 questions.
Milk Makeup appears in at least one collected answer to 5.3% of the tracked questions. That is question coverage; the 0.5% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.0% to 0.9%. The latest scan was 0.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
American dupes for expensive makeup
Best American beauty brands
Best American beauty brands on sale
Best American beauty brands to gift
Best clean makeup brands in the US
Best cream blush in the US
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best American beauty brands (Estee Lauder, Clinique, Glossier)
Best female founded beauty brands in the US (Rare Beauty, Glossier, Tower 28)
Best skincare brands founded in the US (CeraVe, Clinique, Paula's Choice)
Best American skincare brands 2026 (CeraVe, SkinCeuticals, Neutrogena)
What American skincare brands do people actually recommend (CeraVe, EltaMD, Vanicream)
American alternatives to expensive skincare (Vanicream, CeraVe, The Ordinary)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
American dupes for expensive makeup
From the recorded answer
Power Grip Dewy Setting Spray]( locks in makeup with a non-cakey finish akin to [[Milk Makeup Hydro Grip Setting Spray]( …
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
Affordable American drugstore brands offer high-performing alternatives that closely mimic the finish, wear time, and pigmentation of luxury makeup.
### Popular Makeup Dupes
- Complexion Base: [e.l.f. Halo Glow Liquid Filter]( provides a luminous, dewy glow similar to [Charlotte Tilbury Hollywood Flawless Filter](
- Concealer: [e.l.f. 16HR Camo Concealer]( delivers high coverage and long wear comparable to [Tarte Shape Tape Concealer](
- Mascara: [L'Oréal Lash Paradise Waterproof Mascara]( creates voluminous, dramatic lashes much like [Too Faced Better Than Sex Mascara](
- Brow Gel: [ColourPop 24-Hour Lifting Brow Gel]( offers a thick, reliable hold similar to the [Rare Beauty Brow Harmony Flexible Lifting Gel](
- Setting Spray: [e.l.f. Power Grip Dewy Setting Spray]( locks in makeup with a non-cakey finish akin to [Milk Makeup Hydro Grip Setting Spray](
If you want to narrow down these options, please tell me:
- What specific high-end product or category (foundation, lipstick, contour) you want to replace?
- Your skin type (oily, dry, combination)?
- Your preferred finish (matte, dewy, natural)?
ChatGPT
The question asked
Best American beauty brands on sale
From the recorded answer
Amazon - beauty events have featured deals on brands such as Bobbi Brown, LANEIGE, Milk Makeup, and others. www.aboutamazon.com …
Read recorded answer
Recorded answer text · ChatGPT · 27 September 2026
I found current beauty sale listings and deals. Here are some American beauty brands and popular U.S.-available brands with discounts or promotions worth checking: www.ulta.comwww.origins.com
### 🇺🇸 Makeup brands on sale / discounted picks
- entity["brand","Anastasia Beverly Hills"] - some products are discounted at Ulta, including the Beauty Balm Serum Boosted Skin Tint (listed at a sale price in some listings).
- entity["brand","Clinique"] - value sets and skincare/makeup bundles are available at retailers such as Ulta.
- entity["brand","NARS Cosmetics"] - makeup staples like Light Reflecting Foundation are available through sale events at major beauty retailers.
- entity["brand","Laura Geller Beauty"] - kits such as the New Icons Kit offer bundled value.
- entity["brand","Palladio Beauty"] - budget-friendly makeup options, including discounted skin tint listings.
### 🧴 Skincare brands with current offers
- Origins - current promotions include free gift-with-purchase offers and bundle savings. www.ulta.comwww.origins.com
- entity["brand","CeraVe"] - included in Ulta skincare promotions. www.ulta.com
- entity["brand","BYOMA"] - included in Ulta's discounted skincare selections. www.ulta.com
### 🛍️ Best places to browse U.S. beauty sales now
- Ulta Beauty - ongoing promotions include discounts across makeup, skincare, haircare, and body care categories. www.ulta.com
- Sephora - beauty sale events commonly include discounts on skincare, makeup, and haircare brands. www.wsj.com
- Amazon - beauty events have featured deals on brands such as Bobbi Brown, LANEIGE, Milk Makeup, and others. www.aboutamazon.com
If you want, I can also narrow this to “best American clean beauty brands on sale,” “luxury beauty under $50,” or “drugstore beauty deals under $20.”
Perplexity
The question asked
Best clean makeup brands in the US
From the recorded answer
The best clean makeup brands in the US depend on whether you prioritize performance, sensitive-skin formulas, sustainability, or minimalist makeup. Strong all-around picks include Saie, Merit, Kosas, Tower 28, Ilia, Westman Atelier, RMS Beauty, and Milk Makeup.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
The best clean makeup brands in the US depend on whether you prioritize performance, sensitive-skin formulas, sustainability, or minimalist makeup. Strong all-around picks include Saie, Merit, Kosas, Tower 28, Ilia, Westman Atelier, RMS Beauty, and Milk Makeup.
- Saie - Best for lightweight, dewy everyday makeup; especially popular for skin tints, blush, and setting spray. It was named Newsweek's 2026 Best Clean Beauty Brand.
- Merit - Best for a minimalist “your skin but better” routine, with easy-to-use complexion, blush, lip, and brow products.
- Kosas - Best for high-performance complexion and concealer products with a skincare-inspired approach.
- Tower 28 - Best for sensitive or reactive skin; known for gentle formulas and products designed around sensitive-skin concerns.
- Ilia - Best for makeup-skincare hybrids, including serum foundation, complexion products, and nourishing lip formulas.
- Westman Atelier - Best luxury option for elegant cream complexion and cheek products.
- RMS Beauty - Best for natural-looking cream makeup and organic-leaning formulations.
- Milk Makeup - Best for vegan, convenient stick makeup and quick application; it is recognized for minimalist packaging and vegan formulas.
- Beautycounter - Best for shoppers who prioritize ingredient restrictions and transparent product standards.
- Alima Pure - Best for mineral makeup, especially loose powder foundation and products suited to sensitive skin.
“Clean beauty” has no single legally standardized definition in the US, so compare each brand's ingredient list and claims rather than assuming all clean products are automatically safer or more effective. For a simple starting routine, choose Tower 28 for sensitive skin, Saie for a dewy look, Merit for minimal makeup, or Kosas for stronger coverage.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Milk Makeup ranks #60 among 66 tracked brands for Beauty · United States (21 August 2026 – 4 October 2026). Its visibility is 0.5%. It was named in 18 of 3,600 AI answers across 8 of 150 tracked questions, averaging position 4.9 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.5% AI visibility for Milk Makeup in Beauty · United States, measured over 21 August 2026 – 4 October 2026. It ranks #60 among 66 tracked brands.
How often does AI mention this brand?
Milk Makeup was named in 18 of 3,600 collected AI answers, across 8 of 150 tracked questions, for Beauty · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Milk Makeup by all 3,600 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
