Mented Cosmetics

Recorded answer text · Google AI Overviews · 25 October 2026

Here are some of the top female-founded and women-led beauty brands in the U.S.:

### Makeup & Complexion

- Glossier - Founded in 2014 by Emily Weiss, this digital-first brand revolutionized "no-makeup makeup" with cult-favorite items like Boy Brow and Balm Dotcom. - Pat McGrath Labs - Founded by legendary makeup artist Pat McGrath, known for high-fashion pigment payoffs, iconic runway looks, and luxury cosmetics. - Danessa Myricks Beauty - Founded by makeup artist Danessa Myricks, celebrated for bold, multi-use, and inclusive products that work across all skin tones and creative styles. - Anastasia Beverly Hills - Founded by Anastasia Soare in 1997, a pioneer in precision eyebrow shaping and eye palettes. - Mented Cosmetics - Co-founded by KJ Miller and Amanda Johnson to create nude lipsticks, foundations, and everyday makeup explicitly designed for women of color. - Beautyblender - Founded by Hollywood makeup artist Rea Ann Silva, creator of the iconic neon-pink contour makeup sponge.

### Skincare & Acne Care

- Hero Cosmetics - Founded by Ju Rhyu, this New York-based brand created a massive cult following with its Mighty Patch hydrocolloid acne stickers. - Kosas - Founded in 2015 by Sheena Yaitanes, known for botanical, skin-loving "clean beauty" makeup and skincare hybrids. - Westman Atelier - Founded by celebrity makeup artist Gucci Westman, offering luxury, clean-ingredient cosmetic and skincare formulas.

### Haircare

- Briogeo - Founded in 2013 by Nancy Twine, an independent clean haircare line formulated to treat all hair types and curl textures. - Ouai - Founded by celebrity hairstylist Jen Atkin, offering chic, minimalist shampoos, styling products, and fragrances. - Madison Reed - Founded by Amy Errett, delivering salon-quality, at-home hair color and nationwide brick-and-mortar color bars.

If you are looking for a brand focused on a specific category (such as clean skincare, curly hair, or luxury makeup ), let me know and I can narrow down the recommendations.

Recorded answer text · ChatGPT · 1 November 2026

Here are some of the best American makeup brands worth knowing, from affordable drugstore favorites to luxury and professional-quality cosmetics.

## Top 15 American makeup brands

!Rare Beauty by Selena Gomez | Sephora Thailand

1\. Rare Beauty

(Best overall)

Known for beautiful liquid blushes, natural finishes, and lightweight makeup.

Price: Mid-range

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!Did Rihanna's Fenty Foundation Just Change the Makeup Game? | Blush

2\. Fenty Beauty Excellent foundation shades, concealers, bronzers, and inclusive complexion products.

Price: Mid-to-high

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!10 Best MAC Cosmetics Products - FROM LUXE WITH LOVE

3\. MAC Cosmetics Professional-quality makeup, iconic lipsticks, foundations, and eyeshadows.

Price: Mid-to-high

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!e.l.f. Cosmetics Review - Must Read This Before Buying

4\. e.l.f. Cosmetics Great affordable primers, blushes, concealers, and complexion products.

Price: Budget-friendly

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!Mini Modern Renaissance Kit | Anastasia Beverly Hills

5\. Anastasia Beverly Hills Famous for eyebrow products, contour, and eyeshadow palettes.

Price: Mid-to-high

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!Base Líquida Double Wear Stay-in-Place Makeup | Estée Lauder

6\. Estée Lauder Excellent long-wear foundations and sophisticated makeup.

Price: Luxury

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!NARS Radiant Creamy Concealer 6ml and NARS Blush Orgasm 4.8g (Various Shades) | Cult Beauty

7\. NARS Beautiful blushes, concealers, foundations, and sophisticated colors.

Price: High-end

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!ColourPop Cosmetics | Makeup companies, Colourpop cosmetics, Makeup eyeshadow palette

8\. ColourPop Affordable eyeshadows, lip products, and trendy collections.

Price: Budget-friendly

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!NYX - Dubuypk

9\. NYX Professional Makeup Great lip liners, setting sprays, eyeliners, and lip products.

Price: Budget-friendly

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!Glossier 101 | The Makeup - Beauty by Kelsey

10\. Glossier Natural-looking makeup, skin tints, and cream blushes.

Price: Mid-range

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!Pat McGrath Labs Debuted Its Glamorous and Glittery Holiday 2020 Collection

11\. Pat McGrath Labs Luxury eyeshadows, dramatic pigments, and glamorous makeup.

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!Tarte Sculpt & Blush Cheek Trio - Yasmine Beauty Bar

12\. Tarte Cosmetics Popular concealers, foundations, and blushes.

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![Five Minute Morning

- MERIT Beauty](

13\. Merit Beauty Minimalist, elegant makeup for everyday beauty.

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!Tower 28 Beauty

14\. Tower 28 Beauty Natural-looking makeup and sensitive-skin-conscious formulations.

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![2022 Beauty Trends - Mented Cosmetics](

15\. Mented Cosmetics Particularly known for lipsticks and nude shades for deeper skin tones.

## My top recommendations by category

| Category | Brand | |--------|--------| | Best overall | Rare Beauty | | Best luxury | Pat McGrath Labs | | Best professional | MAC | | Best affordable | e.l.f. | | Best foundation | Estée Lauder | | Best blush | Rare Beauty | | Best eyeshadow | Anastasia Beverly Hills | | Best natural makeup | Merit Beauty |

These are American-founded brands; that does not necessarily mean every product is manufactured in the USA. U.S. consumer usage data also puts COVERGIRL, L'Oréal, and e.l.f. among the leading names. www.statista.comwww.byrdie.com

## One question: What kind of American makeup brands are you looking for?

1\. Your preferred makeup category

High-end luxury brands

Affordable brands

Professional makeup brands

Clean beauty brands

Actually manufactured in the USA

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2\. What's most important?

Best quality and performance

Luxury packaging and prestige

Long-lasting makeup

Building a complete makeup collection

[Show me the best brands]