Across 8 recorded scans from 21 August 2026 to 4 October 2026, Maybelline's single-scan score moved from 4.7% to 3.8%, down 0.9 percentage points. Latest recorded scan 3.8% on 4 October 2026; combined-window score 4.3%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
4.7%
24 August 2026
4.7%
30 August 2026
4.0%
6 September 2026
4.9%
13 September 2026
3.8%
20 September 2026
4.2%
27 September 2026
4.2%
4 October 2026
3.8%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
4.9%
Perplexity
5.4%
AI Overviews
2.5%
21 August 2026 – 4 October 2026 (scans 1–8)
See insights from more platforms.
Track your brand everywhere its mentioned with Lift.
It appears in 5.4% of collected Perplexity answers and 2.5% of Google AI Overviews answers: a difference of 2.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 13 of 150 questions.
Maybelline appears in at least one collected answer to 8.7% of the tracked questions. That is question coverage; the 4.3% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 3.8% to 4.9%. The latest scan was 3.8% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
American dupes for expensive makeup
Best American beauty brands
Best American beauty brands on sale
Best American makeup brands
Best BB cream in America
Best affordable makeup in America
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best female founded beauty brands in the US (Rare Beauty, Glossier, Tower 28)
Best skincare brands founded in the US (CeraVe, Clinique, Paula's Choice)
Best American skincare brands 2026 (CeraVe, SkinCeuticals, Neutrogena)
What American skincare brands do people actually recommend (CeraVe, EltaMD, Vanicream)
American alternatives to expensive skincare (Vanicream, CeraVe, The Ordinary)
Best American beauty brands to gift (Tatcha, Estee Lauder, Fenty Beauty)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best American beauty brands
From the recorded answer
Maybelline New York: A legacy drugstore giant celebrated globally for classics like Great Lash Mascara and SuperStay liquid lipsticks.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
The American beauty market features top-tier brands ranging from affordable drugstore favorites to luxury icons renowned for innovation, inclusivity, and clean formulas.
### Affordable & Drugstore Favorites
- e.l.f. Cosmetics: Famous for vegan, cruelty-free makeup and viral items like the Power Grip Primer and Tubing Mascara.
- NYX Professional Makeup: Known for high-performance lip glosses (like Butter Gloss) and precise eyeliners at low price points.
- Maybelline New York: A legacy drugstore giant celebrated globally for classics like Great Lash Mascara and SuperStay liquid lipsticks.
- Milani Cosmetics: Delivers high-end quality cosmetics like Baked Blushes and concealers accessible in local drugstores.
### Prestige & Cultural Icons
- Fenty Beauty: Founded by Rihanna, widely praised for pioneering an inclusive 40+ shade foundation range and the Gloss Bomb.
- Rare Beauty: Created by Selena Gomez, famous for long-wearing liquid blushes and an uplifting community ethos.
- Glossier: Defined the "no-makeup makeup" aesthetic with cult items like Boy Brow and Cloud Paint.
- Anastasia Beverly Hills: The go-to authority for brow products and richly pigmented eyeshadow palettes.
### Clean & Indie Skincare Hybrids
- Tower 28: Specializes in clean, non-toxic color cosmetics specifically formulated for sensitive skin.
- ILIA: Celebrated for skin-centric makeup like Super Serum Skin Tint SPF 40.
- Saie: Delivers high-performing, clean "glowy skin" essentials like Glow Gel.
To help narrow down these options, would you like recommendations based on:
- A specific budget (drugstore vs. luxury)?
- Your preferred product type (skincare, base makeup, or lip products)?
- Specific skin concerns or preferences (vegan, cruelty-free, clean beauty)?
ChatGPT
The question asked
Best foundation for oily skin in America
From the recorded answer
### Maybelline Fit Me Matte + Poreless …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
For oily skin in the U.S., my top picks right now are:
### Estée Lauder Double Wear Stay-in-Place
$52.00
### NARS Natural Matte Longwear
$55.00
### Maybelline Fit Me Matte + Poreless
$11.99
### Fenty Beauty Pro Filt'r Fluid Flex
$48.00
### L'Oréal Infallible Fresh Wear
$18.99
1. Best overall: Estée Lauder Double Wear - excellent oil control and very long wear. Allure also ranks it best overall for oily skin. www.allure.com
2. Best luxury: NARS Natural Matte - natural-looking matte, medium-to-full coverage, and pore-blurring. shopping.yahoo.com
3. Best affordable: Maybelline Fit Me Matte + Poreless - lightweight, oil-free and excellent for shine/pores. Glamour names it its 2026 best overall. www.glamour.com
4. Best for combination/oily: Fenty Pro Filt'r - natural matte and buildable.
5. Best budget long-wear: L'Oréal Infallible Fresh Wear - breathable, medium-to-full coverage. www.allure.com
If your skin is VERY oily: I'd choose Estée Lauder Double Wear.
Perplexity
The question asked
Best American makeup brands
From the recorded answer
Maybelline New York - Reliable, widely available drugstore makeup and mascara.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
Some of the best American makeup brands-covering luxury, drugstore, clean beauty, and trend-driven products-are:
- Rare Beauty - User-friendly liquid blushes, lightweight complexion products, and inclusive shades.
- Fenty Beauty - Exceptional foundation shade range and high-impact complexion products.
- e.l.f. Cosmetics - Affordable primers, brushes, complexion products, and skincare-makeup hybrids.
- Anastasia Beverly Hills - Especially strong for brow products, eyeshadow, and contouring.
- MAC Cosmetics - Professional-quality color cosmetics with extensive shade variety.
- Hourglass - Luxury, cruelty-free makeup known for refined complexion and finishing products.
- Maybelline New York - Reliable, widely available drugstore makeup and mascara.
- ColourPop - Affordable eyeshadows, lip products, and frequent collaborations.
- Glossier - Minimal, natural-looking makeup designed for quick everyday routines.
- RMS Beauty - Clean-leaning, dewy makeup with a focus on cream formulas.
- W3ll People - American clean-beauty brand offering complexion, eye, and lip products.
- Bésame Cosmetics - Vintage-inspired makeup, including classic lip colors and historical-style packaging.
Best overall picks: Rare Beauty, Fenty Beauty, and MAC.
Best budget picks: e.l.f., Maybelline, and ColourPop.
Best luxury pick: Hourglass.
Best for brows: Anastasia Beverly Hills.
Best for clean or natural-looking makeup: RMS Beauty, W3ll People, and Glossier.
“American brand” does not always mean every product is manufactured in the United States; check individual product packaging if U.S. production is important. Several brands commonly associated with U.S.-made makeup include W3ll People, Jane Iredale, 100% Pure, ColourPop, and LA Splash.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
Your questions. Your market. Your next move.
Track your own prompts with Lift.
Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.
Which running shoes suit wide feet?
Product fit
What are good alternatives to my usual skincare brand?
This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Maybelline ranks #16 among 66 tracked brands for Beauty · United States (21 August 2026 – 4 October 2026). Its visibility is 4.3%. It was named in 154 of 3,600 AI answers across 13 of 150 tracked questions, averaging position 2.7 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 4.3% AI visibility for Maybelline in Beauty · United States, measured over 21 August 2026 – 4 October 2026. It ranks #16 among 66 tracked brands.
How often does AI mention this brand?
Maybelline was named in 154 of 3,600 collected AI answers, across 13 of 150 tracked questions, for Beauty · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Maybelline by all 3,600 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
