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Beauty
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Rhode

Rhode

AI visibility and ranking for Beauty: United States

Hailey Bieber-founded skincare brand, acquired by e.l.f. Beauty.

Rhode
appears in
1.3
% of measured AI answers in this industry and market.

Found score

Track Rhode’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.8

October 25, 2026

Overall visibility

1.3

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

52

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Rhode's single-scan score moved from 1.3% to 1.8%, up 0.5 percentage points. Latest recorded scan 1.8% on 25 October 2026; combined-window score 1.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20261.1%
30 August 20260.7%
6 September 20261.3%
13 September 20261.6%
20 September 20261.6%
27 September 20261.1%
4 October 20261.1%
11 October 20260.4%
18 October 20261.8%
25 October 20261.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.1%

Perplexity Logo

Perplexity

1.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.3%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Rhode most often.

It appears in 1.3% of collected Perplexity answers and 1.1% of ChatGPT answers: a difference of 0.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 13 of 150 questions.

Rhode appears in at least one collected answer to 8.7% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.4% to 1.8%. The latest scan was 1.8% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American beauty brands
  • Best American beauty brands to gift
  • Best American skincare brands 2026
  • Best beauty gifts in America
  • Best cream blush in the US
  • Best female founded beauty brands in the US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American skincare brands (CeraVe, Paula's Choice, Neutrogena)
  • Best female founded beauty brands in the US (Glossier, Tower 28, Tatcha)
  • American alternatives to expensive skincare (SkinCeuticals, Paula's Choice, CeraVe)
  • Best American beauty brands to gift (Fenty Beauty, Rare Beauty, Glossier)
  • Best American skincare brands 2026 (CeraVe, Vanicream, Paula's Choice)
  • Best clean beauty brands in America (100% Pure, OSEA Malibu, True Botanicals)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best cream blush in the US

From the recorded answer

Most Blendable: [Rhode Pocket Blush ](htt …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best cream and liquid-to-cream blushes available in the US span top-rated picks chosen by beauty editors and consumer reviews:

- Best Overall: [Tower 28 Beauty BeachPlease Lip + Cheek Cream Blush ]( - Loved for its luminous, blendable finish and lightweight texture (around $20). - Best Affordable: [e.l.f. Cosmetics Putty Blush ]( - A smooth, buildable cream-to-powder formula that is budget-friendly (around $8). - Most Blendable: [Rhode Pocket Blush ]( - A hydrating, on-the-go balm that melts smoothly for a satiny, diffused flush (around $25). - Best for Dry Skin: [Bobbi Brown Pot Rouge For Lips And Cheeks ]( - Features a rich consistency that hydrates and perks up dull complexions (around $36). - Best Cream & Powder Duo: [Patrick Ta Major Beauty Headlines - Double-Take Crème & Powder Blush ]( - Famous for its glossy cream formula designed to layer seamlessly over or under the matching powder (around $40-$50). - Best Luxury Option: [Yves Saint Laurent Make Me Blush Cream Blush ]( - A skincare-infused, lightweight melting blush offering up to 12 hours of hydration and buildable color (around $46).

If you'd like to narrow down the right one, tell me:

- What is your skin type (dry, oily, combination)? - What kind of finish do you prefer (dewy, natural, or matte)? - What is your budget?

ChatGPT

The question asked

Best American beauty brands

From the recorded answer

| Newer skincare | Rhode, Topicals | …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best American beauty brands to know in 2026

The best American beauty brands range from affordable drugstore favorites to luxury makeup, high-performance skincare, and premium haircare. Here's my curated shortlist, organized by what each brand does best.

## Top American beauty brands

!Rare Beauty by Selena Gomez Soft Pinch Liquid Blush | Volare Makeup

1\. Rare Beauty

(Best overall makeup)

Known for natural-looking blush, easy-to-use liquid makeup, and inclusive beauty. A great choice for everyday makeup with a modern, fresh finish.

Price: Mid-range

Shop Rare Beauty

---

!CeraVe Hydrating Hyaluronic Acid Face Serum with Ceramides for All Skin Types 30ml | Cult Beauty

2\. CeraVe

(Best affordable skincare)

A practical choice for moisturizers, cleansers, and barrier-supporting formulas featuring ceramides. Especially worth considering for dry or sensitive skin.

Price: Affordable

Shop CeraVe

---

!Where to Buy e.l.f. Cosmetics: Online & In-Store Guide | e.l.f. Cosmetics

3\. e.l.f. Cosmetics

(Best budget makeup)

Popular for primers, concealers, complexion products, and affordable makeup brushes. Ideal if you want current trends without luxury prices.

Price: Budget-friendly

Shop e.l.f.

---

!High Performing Skincare, Makeup & Fragrance | Estée Lauder®

4\. Estée Lauder

(Best luxury skincare)

An established prestige beauty house known for Advanced Night Repair serum, foundations, and sophisticated fragrances.

Price: Premium to luxury

Shop Estée Lauder

---

!Paula's Choice Best Sellers ($188 Value) | Dermstore

5\. Paula's Choice

(Best ingredient-focused skincare)

Known for exfoliants, retinol products, and targeted formulas. A strong option if you prefer functional skincare over elaborate routines.

Price: Mid-range to premium

Shop Paula's Choice

---

!Protect & Strengthen: For Every Hair Type & Texture - OLAPLEX, Inc

6\. Olaplex

(Best hair repair)

Best known for bond-building haircare, especially for damaged, bleached, or color-treated hair.

Price: Premium

Shop Olaplex

---

!Top Shelf Essentials - Glossier

7\. Glossier

(Best minimalist beauty)

A favorite for understated makeup, dewy skin, brow products, and easy everyday beauty routines.

Price: Mid-range

Shop Glossier

---

!Duo routine hydratante nuit de SUMMER FRIDAYS ≡ SEPHORA

8\. Summer Fridays

A good pick for hydrating skincare, lip balms, and polished, minimalist packaging. Particularly appealing if you enjoy a modern luxury-beauty aesthetic.

Price: Mid-range to premium

Shop Summer Fridays

---

!Rihanna Just Revealed the Fenty Beauty Line on Instagram | Allure

9\. Fenty Beauty

Excellent for a broad complexion shade range, foundations, concealers, and statement lip products. A strong choice when finding a suitable foundation match is the priority.

Price: Mid-range to premium

Shop Fenty Beauty

---

!Burt's Bees Body Essentials Gift Set - Shop Body lotion at H-E-B

10\. Burt's Bees

A longstanding American favorite for lip balm, hand cream, and simple everyday personal care.

Price: Affordable

Shop Burt's Bees

## More excellent American brands by category

| Category | Brands worth exploring | |--------|--------| | Luxury makeup | Pat McGrath Labs, MAC Cosmetics | | Affordable makeup | ColourPop, Maybelline | | Advanced skincare | SkinCeuticals, Sunday Riley | | Newer skincare | Rhode, Topicals | | Haircare | Living Proof, Briogeo | | Body care and fragrance | Bath & Body Works, Phlur |

These are curated recommendations rather than a strict ranking. Industry rankings and consumer surveys also highlight brands such as e.l.f., Rare Beauty, CeraVe, and Estée Lauder. yougov.comwww.skycomcallcenter.comwww.kolsquare.com

One important distinction\: An American beauty brand isn't necessarily manufactured in the United States. If buying American-made products is important to you, check the country of manufacture on each product. www.usalovelist.comwww.allamericanmade.com

## What kind of American beauty brands are you looking for?

1\. Beauty category

All beauty categories

Makeup and cosmetics

Skincare and anti-aging

Haircare

Fragrance and body care

---

2\. Price range

Affordable and drugstore

Mid-range

Luxury and prestige

Any budget

---

3\. Main priority

Best quality overall

American-owned brands

Actually made in the USA

Clean beauty and ingredient transparency

Popular and trending brands

[Find my best brands]

Perplexity

The question asked

Best beauty gifts in America

From the recorded answer

Best skincare set: Tatcha The Starter Ritual Set or Rhode The Rhode Kit.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Here are some of the best beauty gifts available in the U.S., organized by budget and recipient:

- Best overall: Omnilux Contour Face LED Light Therapy Mask-an impressive splurge for skincare enthusiasts. - Best luxury gift: Augustinus Bader The Skin Infusion Set. - Best fragrance gift: Moroccanoil L'Originale Eau de Parfum or a fragrance discovery set, which lets the recipient sample multiple scents. - Best skincare set: Tatcha The Starter Ritual Set or Rhode The Rhode Kit. - Best hair gift: Dyson Airwrap or Supersonic hair dryer; ideal for someone who regularly styles their hair. - Best makeup gift: Rare Beauty mini blush and luminizer trio or Charlotte Tilbury's mini makeup set. - Best under $50: Sol de Janeiro Brazilian Bum Bum Jet Set, Laneige lip-care minis, or COSRX Snail Mucin set. - Best body-care gift: Nécessaire Body Wash Discovery Collection or OSEA's four-piece body-care set. - Best fragrance under $50: Sol de Janeiro Cheirosa Perfume Mist Discovery Set. - Best stocking stuffer: Tweezerman Mini Tweezer Set or Burt's Bees Tips and Toes Kit. - Best K-beauty gift: Anua's three-step Glass Skin Beginner Kit or a COSRX skincare set. - Best gender-neutral option: A high-quality body-care, fragrance discovery, or hand-care set-these avoid guessing someone's shade or skin type.

For the safest choice, pick a discovery set rather than a full-size product: it feels substantial, offers variety, and reduces the risk of choosing the wrong shade or fragrance.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Rhode

Beauty

21 August 2026 – 25 October 2026 (scans 1–11)

1.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

62

Answers naming the brand

4943

Answers collected

1.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Rhode ranks #52 among 66 tracked brands for Beauty · United States (21 August 2026 – 25 October 2026). Its visibility is 1.3%. It was named in 62 of 4,943 AI answers across 13 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.3% AI visibility for Rhode in Beauty · United States, measured over 21 August 2026 – 25 October 2026. It ranks #52 among 66 tracked brands.

How often does AI mention this brand?

Rhode was named in 62 of 4,943 collected AI answers, across 13 of 150 tracked questions, for Beauty · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Rhode by all 4,943 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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