Across 8 recorded scans from 21 August 2026 to 4 October 2026, Rhode's single-scan score moved from 1.3% to 1.1%, down 0.2 percentage points. Latest recorded scan 1.1% on 4 October 2026; combined-window score 1.2%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.2% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
1.3%
24 August 2026
1.1%
30 August 2026
0.7%
6 September 2026
1.3%
13 September 2026
1.6%
20 September 2026
1.6%
27 September 2026
1.1%
4 October 2026
1.1%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.8%
Perplexity
1.4%
AI Overviews
1.4%
21 August 2026 – 4 October 2026 (scans 1–8)
See insights from more platforms.
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It appears in 1.4% of collected Perplexity answers and 0.8% of ChatGPT answers: a difference of 0.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 11 of 150 questions.
Rhode appears in at least one collected answer to 7.3% of the tracked questions. That is question coverage; the 1.2% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.7% to 1.6%. The latest scan was 1.1% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best American beauty brands to gift
Best American skincare brands 2026
Best beauty gifts in America
Best cream blush in the US
Best female founded beauty brands in the US
Best new American skincare brands
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best American beauty brands (Estee Lauder, Clinique, Glossier)
Best skincare brands founded in the US (CeraVe, Clinique, Paula's Choice)
Best American skincare brands 2026 (CeraVe, SkinCeuticals, Neutrogena)
What American skincare brands do people actually recommend (CeraVe, EltaMD, Vanicream)
American alternatives to expensive skincare (Vanicream, CeraVe, The Ordinary)
Best American beauty brands to gift (Tatcha, Estee Lauder, Fenty Beauty)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best new American skincare brands
From the recorded answer
Rhode: Founded by Hailey Bieber, this minimalist, highly-coveted American lifestyle skincare brand emphasizes high-performance ingredients that impart an intentional, dewy glazed finish while supporting long-term moisture retention.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
Prequel and Byoma stand out as the top new American-market skincare brands focusing heavily on barrier health and clinical efficacy at accessible price points.
### Leading New American Skincare Brands
- Prequel: Founded by board-certified dermatologist Dr. Samantha Ellis, this American brand focuses on "BASIC+" dermatology-using tried-and-true active ingredients formulated to protect and restore the skin barrier. Reviewers and beauty editors praise their focus on sensitive and eczema-prone skin conditions.
- Hero Products: [Prequel Facial Gleanser]( (a non-stripping cleanser formulated with 50% glycerin) and the [Prequel Half & Half Fluid Moisturizer]( (a lightweight emulsion packed with ceramides and peptides).
- Byoma: Though widely popular globally, this barrier-first American market standout centers entirely on building, repairing, and reviving the skin's lipid barrier using targeted tri-ceramide complexes. Expert reviewers note its impressive clinical testing framework relative to its mass-market price points.
- Hero Products: Creamy Jelly Cleanser and Moisturizing Gel Cream.
- Rhode: Founded by Hailey Bieber, this minimalist, highly-coveted American lifestyle skincare brand emphasizes high-performance ingredients that impart an intentional, dewy glazed finish while supporting long-term moisture retention.
- Hero Products: Peptide Glazing Fluid and Barrier Restore Cream.
If you want to narrow down your choices, tell me:
- Your skin type (oily, dry, combination, sensitive)
- Your primary skin concerns (acne, aging, hyperpigmentation, redness)
- Your preferred budget range
I can recommend the exact brand and product match for your routine.
ChatGPT
The question asked
Is that celebrity-backed sunscreen brand any good
From the recorded answer
If you mean Rhode by Hailey Bieber, there's a catch: Rhode still doesn't appear to have its own sunscreen; Bieber has previously been seen using other brands such as Summer Fridays and EltaMD. Allure Vogue …
Read recorded answer
Recorded answer text · ChatGPT · 27 September 2026
If you mean Rhode by Hailey Bieber, there's a catch: Rhode still doesn't appear to have its own sunscreen; Bieber has previously been seen using other brands such as Summer Fridays and EltaMD. Allure Vogue
If you mean a different celebrity-backed sunscreen, tell me the brand/name (or send a photo), and I'll check:
- actual SPF/UVA protection evidence
- ingredients and skin-type suitability
- independent testing
- whether the price is justified versus alternatives
That last point matters because 2026 Consumer Reports testing found that sunscreen performance can vary substantially, and some products tested below their labeled SPF. consumerreports.org
Perplexity
The question asked
Best peptide serum in America
From the recorded answer
Best for barrier support: Rhode Peptide Glazing Fluid - designed to add hydration and a glossy, moisturized finish.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
Best overall peptide serum in the U.S.: Medik8 Liquid Peptides. It is repeatedly selected by major beauty publications for its multi-peptide formula and focus on smoothing, firmness, and hydration.
### Best options by need
- Best overall: Medik8 Liquid Peptides - a strong all-purpose choice for fine lines and loss of firmness; typically about $64-$94, depending on retailer and size.
- Best budget-friendly: COSRX The 6 Peptide Skin Booster - a lighter, accessible option for hydration and plumping.
- Best luxury/dermatology option: SkinMedica TNS Advanced+ Serum - recommended for more intensive anti-aging care, though substantially more expensive.
- Best for barrier support: Rhode Peptide Glazing Fluid - designed to add hydration and a glossy, moisturized finish.
Apply peptide serum once or twice daily after cleansing and before moisturizer; sunscreen should be used in the morning. Peptides generally help support hydration, elasticity, and the appearance of fine lines, but results are gradual and vary by formula.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
Your questions. Your market. Your next move.
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Product fit
What are good alternatives to my usual skincare brand?
This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Rhode ranks #52 among 66 tracked brands for Beauty · United States (21 August 2026 – 4 October 2026). Its visibility is 1.2%. It was named in 44 of 3,600 AI answers across 11 of 150 tracked questions, averaging position 2.5 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 1.2% AI visibility for Rhode in Beauty · United States, measured over 21 August 2026 – 4 October 2026. It ranks #52 among 66 tracked brands.
How often does AI mention this brand?
Rhode was named in 44 of 3,600 collected AI answers, across 11 of 150 tracked questions, for Beauty · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Rhode by all 3,600 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
