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Beauty
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Charlotte Tilbury

Charlotte Tilbury

AI visibility and ranking for Beauty: United States

Makeup and skincare house founded by the British makeup artist.

Charlotte Tilbury
appears in
2.9
% of measured AI answers in this industry and market.

Found score

Track Charlotte Tilbury’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

4.2

October 25, 2026

Overall visibility

2.9

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

33

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Charlotte Tilbury's single-scan score moved from 3.1% to 4.2%, up 1.1 percentage points. Latest recorded scan 4.2% on 25 October 2026; combined-window score 2.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.9% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.1%
24 August 20262.9%
30 August 20262.2%
6 September 20262.7%
13 September 20263.3%
20 September 20262.9%
27 September 20262.7%
4 October 20262.2%
11 October 20262.0%
18 October 20263.1%
25 October 20264.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.2%

Perplexity Logo

Perplexity

4.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.1%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Charlotte Tilbury most often.

It appears in 4.2% of collected Perplexity answers and 2.1% of Google AI Overviews answers: a difference of 2.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 22 of 150 questions.

Charlotte Tilbury appears in at least one collected answer to 14.7% of the tracked questions. That is question coverage; the 2.9% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.0% to 4.2%. The latest scan was 4.2% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

What Are Dupes in Makeup In the beauty world, “dupes” (short for duplicates) are products designed to deliver a very similar look, Charlotte Tilbury Hollywood Flawless Filter $48.

Google AI Overviews, 27 September 2026

If you want one safe choice for most people, I’d look at MAC M·A·Cximal Silky Matte for a statement lip or Charlotte Tilbury Pillow Talk for an everyday look.'

ChatGPT, 27 September 2026

The best lipstick in America depends on what you mean by “best” — overall editors most often pick Charlotte Tilbury Matte Revolution Hydrating Lipstick, while Wirecutter’s 2026 guide names Lancôme L’Absolu Rouge Cream as the most comfortable lipstick and MACximal Silky Matte Lipstick for the best shade range.

Perplexity, 27 September 2026

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • American dupes for expensive makeup
  • Best American beauty brands on sale
  • Best American beauty brands to gift
  • Best American makeup brands
  • Best Mother's Day beauty gifts in America
  • Best beauty gifts in America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American beauty brands (Fenty Beauty, Rare Beauty, e.l.f. Cosmetics)
  • Best American skincare brands (CeraVe, Paula's Choice, Neutrogena)
  • Best female founded beauty brands in the US (Glossier, Tower 28, Tatcha)
  • American alternatives to expensive skincare (SkinCeuticals, Paula's Choice, CeraVe)
  • Best American beauty brands to gift (Fenty Beauty, Rare Beauty, Glossier)
  • Best American skincare brands 2026 (CeraVe, Vanicream, Paula's Choice)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American makeup brands

From the recorded answer

Top makeup brands in the USA span budget-friendly drugstore staples like e.l.f. Cosmetics and Maybelline New York, high-performance everyday favorites like Rare Beauty and Fenty Beauty, and luxury houses like Estée Lauder, NARS, and Charlotte Tilbury.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top makeup brands in the USA span budget-friendly drugstore staples like e.l.f. Cosmetics and Maybelline New York, high-performance everyday favorites like Rare Beauty and Fenty Beauty, and luxury houses like Estée Lauder, NARS, and Charlotte Tilbury.

### Drugstore & Affordable ($5-$15)

- e.l.f. Cosmetics: Known for viral, clean, and vegan makeup like the Halo Glow Liquid Filter. - Maybelline New York: Famous for mass-market mascara icons like the Sky High Mascara. - NYX Professional Makeup: Beloved for affordable lip glosses and color correctors. - Milani Cosmetics: Recognized for high-pigment blushes and long-wearing base products.

### Mid-Tier & Everyday ($20-$40)

- Rare Beauty: Selena Gomez's brand, famous for the ultra-pigmented Soft Pinch Liquid Blush. - Fenty Beauty: Rihanna's game-changing inclusive brand known for the Gloss Bomb Lip Luminizer. - Tarte Cosmetics: Popular for the full-coverage Shape Tape Concealer. - Glossier: Famous for a minimalist, "skin-first" aesthetic and Cloud Paint blush.

### Luxury & Prestige ($45-$130+)

- Estée Lauder: A historic American giant renowned for its 36-hour Double Wear Foundation. - NARS Cosmetics: Celebrated for iconic complexion and cheek items like the Laguna Bronzer. - Charlotte Tilbury: A red-carpet favorite known for Pillow Talk lipsticks and glowing primers. - Pat McGrath Labs: High-fashion luxury makeup crafted by legendary makeup artist Pat McGrath.

You can browse and shop bestsellers across these names through beauty retailers like Sephora or department stores like Macy's.To help you narrow down the best choice, tell me:

- What is your budget (drugstore vs. luxury)? - What specific product are you looking for (foundation, blush, mascara)? - What is your skin type (oily, dry, combination)?

ChatGPT

The question asked

Best lipstick in America

From the recorded answer

!Charlotte Tilbury Matte Revolution, Pillow Talk (Iconic Matte Nude Pink) 3.5g/0.12oz | Strawberrynet NZ …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best lipstick in America, there isn't one single winner for everyone - it depends on whether you want luxury, long wear, a creamy feel, or an affordable everyday lipstick. 💄

Here are the types of lipsticks I'd start with, based on finish and performance.

## Top 5 lipsticks to buy in America

!Signature Lip Lightweight Lipstick - MERIT | Sephora

### 1\. Merit Signature Lip Lightweight Lipstick

(Best overall)

Lightweight, moisturizing color with a natural, buildable finish. A great pick for everyday wear. www.whowhatwear.com

Price varies by retailer.

---

!Maybelline New York SuperStay Matte Ink Liquid Lipstick Makeup, Long Lasting, High-Impact Lip Colour, Up to 16 hours, ruler,5 ml - Walmart.ca

### 2\. Maybelline SuperStay Matte Ink

(Best budget)

Bold matte color with impressive staying power. Ideal if you want lipstick that lasts for hours.

\$12.99 · Ulta Beauty

4.4/5 · 18894 reviews

Shop lipstick

---

!Charlotte Tilbury Matte Revolution, Pillow Talk (Iconic Matte Nude Pink) 3.5g/0.12oz | Strawberrynet NZ

### 3\. Charlotte Tilbury Matte Revolution

(Best nude lipstick)

A soft, comfortable matte finish. The famous Pillow Talk shade is a popular choice for a polished everyday look.

\$37.00 · Nordstrom

4.5/5 · 6113 reviews

Shop lipstick

---

!Pat McGrath LIQUILUST™: Legendary Wear Matte Lipstick - Elson 4 (Vivid - Beauty Goddess

### 4\. Pat McGrath Labs LiquiLust Legendary Wear Lipstick

(Best luxury long-wear)

A richly pigmented matte formula recognized by Forbes Vetted for comfortable, long-lasting color. tollbit.forbes.com

---

!Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 415 Pink In The Afternoon, 0.15 oz(Blushing Nude (637)) - Revlon Consumer Products Corp.

### 5\. Revlon Super Lustrous Lipstick

(Best affordable classic)

Creamy, comfortable color at a wallet-friendly price. A solid choice if you don't like dry matte lipstick.

\$8.99 · CVS

4.5/5 · 5955 reviews

Shop lipstick

## Let me narrow it down for you 💋

1\. What's your budget?

Under \$20

\$20-\$40

\$40 and above - luxury

---

2\. What finish do you prefer?

Long-lasting, no frequent touch-ups

Moisturizing and creamy

Matte and bold

Glossy and shiny

---

3\. Which color do you like?

Nude or pink

Classic red

Brown or chocolate

Berry or plum

---

4\. What's your skin tone?

Fair

Medium

Olive

Deep

[Find my best lipstick]

Perplexity

The question asked

Best foundation in the US

From the recorded answer

Best for oily skin: Charlotte Tilbury Airbrush Flawless-long-wearing with a matte finish.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best overall foundation in the U.S. is Haus Labs Triclone Skin Tech Medium Coverage Foundation. It offers lightweight, buildable medium coverage, a comfortable feel, and a luminous finish; both Shop TODAY and Byrdie named it their overall favorite.

Other strong picks:

- Best luxury, natural finish: Giorgio Armani Luminous Silk-hydrating, buildable, and non-cakey. - Best for oily skin: Charlotte Tilbury Airbrush Flawless-long-wearing with a matte finish. - Best for dry skin: Armani Luminous Silk or NARS Light Reflecting Foundation. - Best full coverage: L'Oréal Infallible Fresh Wear for a budget option; PÜR Love Your Selfie for higher coverage. - Best drugstore: L'Oréal Infallible Fresh Wear or Maybelline Super Stay Lumi-Matte. - Best powder: MAC Studio Fix Powder Plus Foundation.

Best single choice: Haus Labs for most people; Armani Luminous Silk if a more polished, radiant finish is preferred. Shade-match carefully and choose based on skin type and desired finish.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Charlotte Tilbury

Beauty

21 August 2026 – 25 October 2026 (scans 1–11)

2.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

141

Answers naming the brand

4943

Answers collected

2.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Charlotte Tilbury ranks #33 among 66 tracked brands for Beauty · United States (21 August 2026 – 25 October 2026). Its visibility is 2.9%. It was named in 141 of 4,943 AI answers across 22 of 150 tracked questions, averaging position 2.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.9% AI visibility for Charlotte Tilbury in Beauty · United States, measured over 21 August 2026 – 25 October 2026. It ranks #33 among 66 tracked brands.

How often does AI mention this brand?

Charlotte Tilbury was named in 141 of 4,943 collected AI answers, across 22 of 150 tracked questions, for Beauty · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Charlotte Tilbury by all 4,943 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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