Charlotte Tilbury

AI visibility and ranking for Beauty: United States

Beauty [US]

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Makeup and skincare house founded by the British makeup artist.

Charlotte Tilbury

appears in

2.8

% of measured AI answers in this industry and market.

Found score

Track Charlotte Tilbury’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.2

October 4, 2026

Overall visibility

2.8

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Charlotte Tilbury's single-scan score moved from 3.1% to 2.2%, down 0.9 percentage points. Latest recorded scan 2.2% on 4 October 2026; combined-window score 2.8%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.8% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	3.1%
24 August 2026	2.9%
30 August 2026	2.2%
6 September 2026	2.7%
13 September 2026	3.3%
20 September 2026	2.9%
27 September 2026	2.7%
4 October 2026	2.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

2.1%

Perplexity

4.2%

AI Overviews

2.0%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Charlotte Tilbury most often.

It appears in 4.2% of collected Perplexity answers and 2.0% of Google AI Overviews answers: a difference of 2.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 20 of 150 questions.

Charlotte Tilbury appears in at least one collected answer to 13.3% of the tracked questions. That is question coverage; the 2.8% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.2% to 3.3%. The latest scan was 2.2% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

What Are Dupes in Makeup In the beauty world, “dupes” (short for duplicates) are products designed to deliver a very similar look, Charlotte Tilbury Hollywood Flawless Filter $48.

Google AI Overviews, 27 September 2026

If you want one safe choice for most people, I’d look at MAC M·A·Cximal Silky Matte for a statement lip or Charlotte Tilbury Pillow Talk for an everyday look.'

ChatGPT, 27 September 2026

The best lipstick in America depends on what you mean by “best” — overall editors most often pick Charlotte Tilbury Matte Revolution Hydrating Lipstick, while Wirecutter’s 2026 guide names Lancôme L’Absolu Rouge Cream as the most comfortable lipstick and MACximal Silky Matte Lipstick for the best shade range.

Perplexity, 27 September 2026

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

CeraVe

32.2

La Roche-Posay

26.7

EltaMD

14.6

The Ordinary

13.4

Vanicream

12.4

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

American dupes for expensive makeup
Best American beauty brands on sale
Best American beauty brands to gift
Best American makeup brands
Best Mother's Day beauty gifts in America
Best beauty gifts in America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best American beauty brands (Estee Lauder, Clinique, Glossier)
Best female founded beauty brands in the US (Rare Beauty, Glossier, Tower 28)
Best skincare brands founded in the US (CeraVe, Clinique, Paula's Choice)
Best American skincare brands 2026 (CeraVe, SkinCeuticals, Neutrogena)
What American skincare brands do people actually recommend (CeraVe, EltaMD, Vanicream)
American alternatives to expensive skincare (Vanicream, CeraVe, The Ordinary)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

4 October 2026

The question asked

Best lipstick in America

From the recorded answer

Best Everyday Luxury: **[Charlotte Tilbury Matte Revolution]( …

Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The Amazon Best Sellers list and top beauty reviews show that the best lipsticks in the USA range from iconic luxury mattes to affordable drugstore favorites.

### Top Lipstick Picks

- Best Iconic Matte: MAC Macximal Silky Matte Lipstick ($25) offers rich pigment, an enormous shade range, and smooth 8-hour wear. - Best Everyday Luxury: Charlotte Tilbury Matte Revolution ($37-$39) delivers a cashmere-soft finish with shades like Pillow Talk that suit almost any skin tone. - Best Budget / Drugstore: Revlon Super Lustrous Lipstick provides creamy color and a massive shade selection at a very low price. - Best Long-Lasting Liquid: Sephora Collection Cream Lip Stain Liquid Lipstick ($16) gives an ultra-matte, transfer-proof look that lasts for hours without drying out.

To help you pick the right lipstick, let me know:

- What finish do you prefer (matte, satin, glossy, or sheer)? - What is your budget range? - Do you have a specific shade or color family in mind (nude, red, pink, or berry)?

ChatGPT

4 October 2026

The question asked

Best setting spray in the US

From the recorded answer

Best overall: Charlotte Tilbury Airbrush Flawless Setting Spray.* It's currently rated among the top setting sprays by Vogue, Allure, and Yahoo Beauty, especially for long wear with a natural, skin-like finish. www.yahoo.com …

Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

Best overall: Charlotte Tilbury Airbrush Flawless Setting Spray. It's currently rated among the top setting sprays by Vogue, Allure, and Yahoo Beauty, especially for long wear with a natural, skin-like finish. www.yahoo.com

### Charlotte Tilbury Airbrush Flawless Setting Spray $39.00

- Best for oily/matte: ONE/SIZE On 'Til Dawn ### ONE/SIZE On 'Til Dawn Mattifying Waterproof Setting Spray $18.00 - Best waterproof: Urban Decay All Nighter ### Urban Decay All Nighter $34.00 - Best budget: e.l.f. Power Grip Dewy - $11 ### e.l.f. Power Grip Dewy Setting Spray $11.00

My pick: Charlotte Tilbury for everyday; ONE/SIZE if you need makeup to survive Texas heat/humidity. www.yahoo.com

Perplexity

4 October 2026

The question asked

Best concealer in the US

From the recorded answer

Best luxury option: Charlotte Tilbury Beautiful Skin Radiant Concealer-radiant, medium-to-full coverage.

Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best overall concealer in the US right now is Armani Beauty Luminous Silk Concealer-a strong choice for a natural, radiant finish and buildable coverage, priced around $42.

Other excellent picks:

- Best for full coverage: Tarte Shape Tape Full-Coverage Concealer-especially for blemishes and pronounced discoloration. - Best for under-eyes: Dior Backstage Flash Perfector Concealer-skin-like and effective for under-eye coverage. - Best luxury option: Charlotte Tilbury Beautiful Skin Radiant Concealer-radiant, medium-to-full coverage. - Best drugstore: e.l.f. 16HR Camo Concealer-effective full coverage at about $7. - Best for acne-prone skin: Haus Labs Triclone Skin Tech Concealer. - Best for a matte, polished finish: Urban Decay Quickies Concealer.

Quick recommendation: Choose Armani Luminous Silk for everyday wear, Tarte Shape Tape for maximum coverage, or e.l.f. 16HR Camo for the best budget value.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Charlotte Tilbury

Beauty

21 August 2026 – 4 October 2026 (scans 1–8)

2.8

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

Answers naming the brand

3600

Answers collected

2.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Charlotte Tilbury ranks #33 among 66 tracked brands for Beauty · United States (21 August 2026 – 4 October 2026). Its visibility is 2.8%. It was named in 99 of 3,600 AI answers across 20 of 150 tracked questions, averaging position 2.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.8% AI visibility for Charlotte Tilbury in Beauty · United States, measured over 21 August 2026 – 4 October 2026. It ranks #33 among 66 tracked brands.

How often does AI mention this brand?

Charlotte Tilbury was named in 99 of 3,600 collected AI answers, across 20 of 150 tracked questions, for Beauty · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Charlotte Tilbury by all 3,600 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Charlotte Tilbury

AI visibility and ranking for Beauty: United States

Makeup and skincare house founded by the British makeup artist.

AI visibility scores and ranking