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Beauty
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NARS

NARS

AI visibility and ranking for Beauty: United States

Prestige colour cosmetics known for complexion and blush.

NARS
appears in
2.7
% of measured AI answers in this industry and market.

Found score

Track NARS’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

3.6

October 25, 2026

Overall visibility

2.7

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

36

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, NARS's single-scan score moved from 2.9% to 3.6%, up 0.7 percentage points. Latest recorded scan 3.6% on 25 October 2026; combined-window score 2.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.7% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.9%
24 August 20262.2%
30 August 20262.2%
6 September 20263.6%
13 September 20263.1%
20 September 20261.8%
27 September 20262.9%
4 October 20262.4%
11 October 20262.7%
18 October 20262.7%
25 October 20263.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.8%

Perplexity Logo

Perplexity

2.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.2%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names NARS most often.

It appears in 4.8% of collected ChatGPT answers and 1.2% of Google AI Overviews answers: a difference of 3.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 14 of 150 questions.

NARS appears in at least one collected answer to 9.3% of the tracked questions. That is question coverage; the 2.7% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.8% to 3.6%. The latest scan was 3.6% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • American dupes for expensive makeup
  • Best American beauty brands
  • Best American beauty brands on sale
  • Best American beauty brands to gift
  • Best American makeup brands
  • Best beauty gifts in America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American skincare brands (CeraVe, Paula's Choice, Neutrogena)
  • Best female founded beauty brands in the US (Glossier, Tower 28, Tatcha)
  • American alternatives to expensive skincare (SkinCeuticals, Paula's Choice, CeraVe)
  • Best American beauty brands to gift (Fenty Beauty, Rare Beauty, Glossier)
  • Best American skincare brands 2026 (CeraVe, Vanicream, Paula's Choice)
  • Best clean beauty brands in America (100% Pure, OSEA Malibu, True Botanicals)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American beauty brands

From the recorded answer

NARS Cosmetics: Famous for high-impact color cosmetics, iconic blush shades, and sleek complexion products.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The top beauty brands in the USA span across drugstore, mid-tier, and luxury categories based on popularity, sales performance, and consumer trends.

### Top Drugstore & Budget Brands ($5 - $15)

- e.l.f. Cosmetics: Known for affordable, trendy, and 100% cruelty-free makeup and skincare hybrids. - Maybelline New York: An iconic mass-market staple famous for high-performance mascaras, lip products, and foundations. - NYX Professional Makeup: Celebrated for vibrant pigments, extensive lip collections, and pro-level staples. - Milani Cosmetics: Offers rich, high-pigment cream and liquid formulas that rival luxury names.

### Top Mid-Tier & Celebrity/Incisive Brands ($20 - $40)

- Fenty Beauty: Rihanna's revolutionary brand renowned for an inclusive 50-shade foundation range and climate-adaptive formulas. - MAC Cosmetics: A long-standing professional favorite celebrated for bold color ranges and studio-grade finishes. - Glossier: A cult-favorite brand that defined the "skin-first, makeup-second" minimal aesthetic. - Rare Beauty: Selena Gomez's line focusing on weightless, buildable textures and mental health advocacy. - Clinique: A dermatologist-developed icon known for gentle, allergy-tested, and fragrance-free skincare and makeup.

### Top High-End & Luxury Brands ($45+)

- NARS Cosmetics: Famous for high-impact color cosmetics, iconic blush shades, and sleek complexion products. - Estée Lauder: A heritage powerhouse offering luxury anti-aging skincare and prestigious makeup lines. - Pat McGrath Labs: Created by legendary makeup artist Pat McGrath, known for avant-garde pigment and luxury finishes.

You can browse a broader selection of trending products or shop bestsellers directly via Sephora Bestselling Makeup or check out comprehensive reviews at Beauty Brands.To help you find the right match, tell me:

- Are you looking for makeup, skincare, or haircare? - What is your budget range (drugstore vs. luxury)? - Do you have any specific skin types or concerns (oily, dry, sensitive)?

ChatGPT

The question asked

Best foundation in the US

From the recorded answer

… f you're looking for the best makeup foundation in the US in 2026, my top recommendation is NARS Light Reflecting Foundation for a natural, radiant finish.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best makeup foundation in the US in 2026, my top recommendation is NARS Light Reflecting Foundation for a natural, radiant finish. Beauty editors also recommend different foundations depending on your skin type, desired coverage, and budget. www.insiderbeauty.comwww.allure.comwww.ulta.com

## Top 5 foundations in the US

!NARS - Mont Blanc Light Reflecting Advanced Skincare Foundation | Ulta Beauty

### 1\. NARS Light Reflecting Foundation

(Best overall)

## \$55

Medium, buildable coverage

A natural, radiant finish that helps blur imperfections. A great starting point for everyday makeup. www.insiderbeauty.comwww.ulta.com

Shop at Ulta Beauty

---

!Estée Lauder - 1W1 Bone Double Wear Stay-in-Place Foundation | Ulta Beauty

### 2\. Estée Lauder Double Wear

(Best for long wear)

## \$52

Buildable coverage · Matte finish

Excellent to consider if you want lasting coverage and shine control, especially for oily or combination skin. www.allure.comwww.ulta.com

Shop at Ulta Beauty

---

!訂製奢潤絲光粉底 | GA 粉底液推薦 - 亞曼尼 Giorgio Armani Beauty

### 3\. Armani Beauty Luminous Silk Foundation

(Best luxury finish)

## \$69

Natural, luminous finish

A premium option for a smooth, skin-like look without a heavy makeup appearance. www.insiderbeauty.comwww.allure.comwww.ulta.comwww.allure.comwww.ulta.com

---

![L'Oreal Paris True Match Super Blendable Liquid Foundation 30ml 1C Ros - Makeup in Australia](

### 4\. L'Oréal Paris True Match

(Best affordable)

## \$14

Medium coverage

A budget-friendly choice with a range of shades and undertones. www.insiderbeauty.comwww.ulta.com

Shop at Ulta Beauty

---

!Lancôme Teint Idole Ultra Wear Natural 345N | Buy in Canada

### 5\. Lancôme Teint Idole Ultra Wear

Best for buildable coverage

A polished matte finish with buildable coverage, suitable if you want a more perfected makeup look. www.insiderbeauty.comwww.ulta.comwww.ulta.comwww.lancome-usa.com

## \$53

Shop at Lancôme

## Let me find the best one for you

The right foundation depends on your skin. Tell me one thing: what is your skin type?

1\. Skin type

Oily

Dry

Combination

Normal

Mature skin / fine lines

Sensitive

---

2\. Preferred finish

Matte, less shine

Natural, like real skin

Dewy, glowing skin

---

3\. Budget in US dollars

Under \$20

Under \$40

\$40-\$60

Over \$60 - luxury

[Find my best foundation]

Perplexity

The question asked

Best concealer in the US

From the recorded answer

Best mature-skin option: NARS Radiant Creamy Concealer - about $36; buildable coverage, easy shade matching, and a smooth finish.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best overall concealer in the US is Charlotte Tilbury Beautiful Skin Radiant Concealer: it offers medium-to-full, buildable coverage, a natural radiant finish, and works well under the eyes and on redness.

Best picks by need:

- Best overall: Charlotte Tilbury Beautiful Skin Radiant Concealer - about $36; versatile, radiant, and buildable. - Best luxury/under-eye: Armani Luminous Silk Concealer - about $42; lightweight and especially flattering on mature or dry under-eyes. - Best full coverage: MAC Pro Longwear Concealer - about $32; strong coverage for redness and blemishes with long wear. - Best for dry or combination skin: Tower 28 Swipe Serum Concealer - about $24; hydrating and comfortable. - Best drugstore: NYX Bare With Me Concealer Serum - about $12; lightweight, natural-looking coverage. - Best budget full coverage: e.l.f. 16HR Camo Concealer - about $8; high coverage and long-lasting. - Best shade range: Fenty Beauty We're Even Concealer - about $34. - Best mature-skin option: NARS Radiant Creamy Concealer - about $36; buildable coverage, easy shade matching, and a smooth finish.

Quick recommendation: Choose Charlotte Tilbury for a polished everyday concealer, NYX Bare With Me for inexpensive natural coverage, or MAC Pro Longwear for blemishes and maximum staying power.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

NARS

Beauty

21 August 2026 – 25 October 2026 (scans 1–11)

2.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

135

Answers naming the brand

4943

Answers collected

2.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, NARS ranks #36 among 66 tracked brands for Beauty · United States (21 August 2026 – 25 October 2026). Its visibility is 2.7%. It was named in 135 of 4,943 AI answers across 14 of 150 tracked questions, averaging position 3.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.7% AI visibility for NARS in Beauty · United States, measured over 21 August 2026 – 25 October 2026. It ranks #36 among 66 tracked brands.

How often does AI mention this brand?

NARS was named in 135 of 4,943 collected AI answers, across 14 of 150 tracked questions, for Beauty · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming NARS by all 4,943 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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