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NARS

NARS

AI visibility and ranking for Beauty: United States

Prestige colour cosmetics known for complexion and blush.

NARS
appears in
2.6
% of measured AI answers in this industry and market.

Found score

Track NARS’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.4

October 4, 2026

Overall visibility

2.6

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

40

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, NARS's single-scan score moved from 2.9% to 2.4%, down 0.5 percentage points. Latest recorded scan 2.4% on 4 October 2026; combined-window score 2.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.6% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.9%
24 August 20262.2%
30 August 20262.2%
6 September 20263.6%
13 September 20263.1%
20 September 20261.8%
27 September 20262.9%
4 October 20262.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.5%

Perplexity Logo

Perplexity

1.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.5%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names NARS most often.

It appears in 5.5% of collected ChatGPT answers and 0.5% of Google AI Overviews answers: a difference of 5.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 14 of 150 questions.

NARS appears in at least one collected answer to 9.3% of the tracked questions. That is question coverage; the 2.6% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.8% to 3.6%. The latest scan was 2.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • American dupes for expensive makeup
  • Best American beauty brands
  • Best American beauty brands on sale
  • Best American beauty brands to gift
  • Best American makeup brands
  • Best beauty gifts in America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best female founded beauty brands in the US (Rare Beauty, Glossier, Tower 28)
  • Best skincare brands founded in the US (CeraVe, Clinique, Paula's Choice)
  • Best American skincare brands 2026 (CeraVe, SkinCeuticals, Neutrogena)
  • What American skincare brands do people actually recommend (CeraVe, EltaMD, Vanicream)
  • American alternatives to expensive skincare (Vanicream, CeraVe, The Ordinary)
  • Best American beauty brands to gift (Tatcha, Estee Lauder, Fenty Beauty)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best foundation in the US

From the recorded answer

Community Consensus: Most users on Reddit Makeup agree that [NARS Sheer Glow Foundation]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best overall foundation in the USA is the Haus Labs Triclone Skin Tech Foundation ($52), praised for its weightless feel, skincare-infused serum base, and natural luminous finish.

### Top Foundation Picks by Category

- Best Long-Wear / Matte: Estée Lauder Double Wear Stay-in-Place Foundation ($52) remains the ultimate gold standard for transfer-proof, oil-controlling, full coverage that lasts up to 36 hours. - Best Luxury / Mature Skin: Armani Beauty Luminous Silk Foundation ($69) delivers a cult-favorite lightweight, oil-free, medium-buildable coverage that imparts a lit-from-within, natural radiance. - Best Drugstore: L'Oréal Paris Infallible Fresh Wear 24HR Foundation ($15-$19) offers incredible breathable, buildable medium-to-full coverage with a natural finish at a fraction of the cost. - Best Budget / Everyday: Maybelline Fit Me Matte + Poreless Liquid Foundation ($9-$13) is a top-tier affordable choice featuring micro-powders to control shine and blur pores on normal to oily skin. - Community Consensus: Most users on Reddit Makeup agree that NARS Sheer Glow Foundation is a reliable, versatile staple for buildable, skin-perfecting coverage.

To help narrow down the best choice for you, tell me:

- Your skin type (oily, dry, combination, or sensitive) - Your preferred coverage level (sheer, medium, or full) - Your desired finish (matte, natural/satin, or dewy)

ChatGPT

The question asked

Best American beauty brands

From the recorded answer

| NARS | High-performance makeup | $$$ | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “American beauty brands” you mean brands founded/based in the U.S., here's a strong 2026 shortlist. I'm separating “American brand” from “made entirely in the USA,” since those aren't always the same. www.menshealth.com

### 🇺🇸 Best American beauty brands

| Brand | Best for | Price | |---|---|---| | Estée Lauder | Luxury skincare, makeup, fragrance | $$$ | | Clinique | Sensitive-skin skincare & makeup | $$-$$$ | | CeraVe | Affordable dermatologist-style skincare | $-$$ | | Neutrogena | Drugstore skincare & sunscreen | $ | | e.l.f. Cosmetics | Affordable makeup & skincare | $ | | Rare Beauty | Modern makeup, especially blush | $$ | | Glossier | Minimal, natural-looking makeup & skincare | $$ | | Fenty Beauty | Inclusive makeup & complexion products | $$ | | NARS | High-performance makeup | $$$ | | SkinCeuticals | Premium, science-focused skincare | $$$$ | | Sunday Riley | Treatment-focused skincare | $$$ | | First Aid Beauty | Sensitive/dry skin | $$ | | ILIA | Clean/skin-focused makeup | $$-$$$ | | Tower 28 | Sensitive-skin-friendly makeup | $$ | | Anastasia Beverly Hills | Brows & makeup | $$ |

Current U.S. beauty rankings and editor roundups particularly highlight brands such as CeraVe, e.l.f., Estée Lauder, Rare Beauty, Tower 28 and ILIA. www.skycomcallcenter.com

### ⭐ My top picks by category

- Best overall luxury: Estée Lauder - Best affordable skincare: CeraVe - Best affordable makeup: e.l.f. - Best blush: Rare Beauty - its Soft Pinch Liquid Blush is especially highly rated. - Best dermatologist-oriented skincare: SkinCeuticals - Best sensitive skin: First Aid Beauty - Best minimalist makeup: Glossier - Best inclusive makeup: Fenty Beauty - Best complexion makeup: NARS - its Light Reflecting Foundation is a strong example. - Best clean/skin-focused makeup: ILIA - particularly its Super Serum Skin Tint.

If you mean “best American brands that are actually MADE in the USA,” the list is considerably different. Marlowe, Dermalogica and several smaller independent brands are worth looking at; Men's Health specifically verified U.S. manufacturing for its American-made skincare selections. www.menshealth.com

If you tell me your budget (drugstore / mid-range / luxury) and whether you want skincare, makeup, haircare, or all three, I can narrow this to the 10 best brands + their must-buy products.

Perplexity

The question asked

American dupes for expensive makeup

From the recorded answer

| NARS blush | Milani Baked Powder Blush in Luminoso - about $9-10 | …
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Here are some popular U.S. drugstore dupes for expensive makeup-prices vary by retailer and shade:

| Expensive product | More affordable American alternative | |---|---| | Charlotte Tilbury Hollywood Flawless Filter - $49 | e.l.f. Halo Glow Liquid Filter - about $14 | | Milk Hydro Grip Primer - $38 | e.l.f. Power Grip Primer - about $11 | | Anastasia Beverly Hills Brow Wiz - $25-26 | NYX Micro Brow Pencil or Morphe Micro Brow Pencil - about $11 | | Anastasia Brow Freeze | e.l.f. Brow Lift | | Rare Beauty Soft Pinch Liquid Blush - $25 | ColourPop Liquid Blush or e.l.f. Liquid Blush - about $6-10 | | Charlotte Tilbury Liquid Contour Wand - $44 | Essence Baby Got Bronze - about $5 | | Too Faced Born This Way Concealer | e.l.f. Hydrating Camo Concealer | | Tarte Shape Tape | L'Oréal Infallible Full Wear Concealer - about $16 | | Huda Beauty Easy Bake Powder - $39 | Wet n Wild Photo Focus Loose Setting Powder - about $8 | | Too Faced Better Than Sex Mascara - $29 | L'Oréal Lash Paradise or Maybelline Lash Sensational | | Stila Stay All Day Liner - $24 | NYX Epic Ink Liner - about $10 | | Summer Fridays Lip Butter Balm - $24 | Vitamasques Plump & Repair Tinted Lip Butter - about $5 | | MAC Satin Lipstick - $25 | Revlon Super Lustrous Lipstick - about $9 | | One/Size On 'Til Dawn Setting Spray | L'Oréal Infallible 3-Second Setting Mist - about $11 | | NARS blush | Milani Baked Powder Blush in Luminoso - about $9-10 |

Best value picks: e.l.f. Halo Glow, e.l.f. Power Grip Primer, NYX Micro Brow, ColourPop Liquid Blush, L'Oréal Lash Paradise, and Wet n Wild loose powder. These are among the most frequently recommended swaps, though shade, finish, and wear time may not be identical.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

NARS

Beauty

21 August 2026 – 4 October 2026 (scans 1–8)

2.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

95

Answers naming the brand

3600

Answers collected

2.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, NARS ranks #40 among 66 tracked brands for Beauty · United States (21 August 2026 – 4 October 2026). Its visibility is 2.6%. It was named in 95 of 3,600 AI answers across 14 of 150 tracked questions, averaging position 3.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.6% AI visibility for NARS in Beauty · United States, measured over 21 August 2026 – 4 October 2026. It ranks #40 among 66 tracked brands.

How often does AI mention this brand?

NARS was named in 95 of 3,600 collected AI answers, across 14 of 150 tracked questions, for Beauty · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming NARS by all 3,600 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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