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Beauty
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Cetaphil

Cetaphil

AI visibility and ranking for Beauty: United States

Gentle cleansers and moisturisers for sensitive and compromised skin.

Cetaphil
appears in
5.5
% of measured AI answers in this industry and market.

Found score

Track Cetaphil’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

6.7

October 25, 2026

Overall visibility

5.5

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

11

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Cetaphil's single-scan score moved from 6.7% to 6.7%, unchanged (0.0 percentage points). Latest recorded scan 6.7% on 25 October 2026; combined-window score 5.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.5% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20266.7%
24 August 20265.1%
30 August 20265.6%
6 September 20264.4%
13 September 20264.2%
20 September 20265.8%
27 September 20266.4%
4 October 20264.2%
11 October 20266.3%
18 October 20265.6%
25 October 20266.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

6.4%

Perplexity Logo

Perplexity

8.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.1%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Cetaphil most often.

It appears in 8.1% of collected Perplexity answers and 2.1% of Google AI Overviews answers: a difference of 6.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 57 of 150 questions.

Cetaphil appears in at least one collected answer to 38.0% of the tracked questions. That is question coverage; the 5.5% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 4.2% to 6.7%. The latest scan was 6.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • American alternatives to expensive skincare
  • Best American beauty brands
  • Best American owned skincare
  • Best American skincare brands
  • Best American skincare brands 2026
  • Best American skincare for beginners

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American beauty brands (Fenty Beauty, Rare Beauty, e.l.f. Cosmetics)
  • Best American skincare brands (CeraVe, Paula's Choice, Neutrogena)
  • Best female founded beauty brands in the US (Glossier, Tower 28, Tatcha)
  • Best American beauty brands to gift (Fenty Beauty, Rare Beauty, Glossier)
  • Best American skincare brands 2026 (CeraVe, Vanicream, Paula's Choice)
  • Best clean beauty brands in America (100% Pure, OSEA Malibu, True Botanicals)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

American alternatives to expensive skincare

From the recorded answer

Budget Alternative: [CeraVe Hydrating Cleanser ]( or Cetaphil (~$14) - Hypochlorous Acid Sprays (Blemish/Redness Care): - Luxury/Pricier: [[Tower 28 SOS Daily Rescue Facial Spray]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

You can replace expensive luxury skincare products with affordable, high-performing drugstore and indie alternatives that feature the exact same active ingredients:

### Popular Skincare Swaps

- Niacinamide Serums (Vitamin B3): - Luxury/Pricier: [Paula's Choice 10% Niacinamide Booster ]( (~$50) - Budget Alternative: [The Ordinary Niacinamide 10% + Zinc 1% ]( (~$6) - Gentle Cleansers: - Luxury/Pricier: [Tatcha The Deep Cleanse ]( (~$40) - Budget Alternative: [CeraVe Hydrating Cleanser ]( or Cetaphil (~$14) - Hypochlorous Acid Sprays (Blemish/Redness Care): - Luxury/Pricier: [Tower 28 SOS Daily Rescue Facial Spray ]( - Budget Alternative: [Briotech Topical Skin Spray ]( (contains the same active hypochlorous acid ingredient for a lower price) - Hydrating Face & Dew Drops: - Luxury/Pricier: Glow Recipe Watermelon Glow Niacinamide Dew Drops - Budget Alternative: [e.l.f. Holy Hydration! Thirst Burst Drops ]( (~$8.40) - Lip Balms: - Luxury/Pricier: [La Mer The Lip Balm ]( (~$75) - Budget Alternative: [Too Faced Hangover Pillow Balm Lip Treatment ]( (~$23)

---

### Key Shopping Tips for Affordable Skincare

- Check the active ingredients: Look at the ingredient list (INCI ) rather than the brand name. If a cheap serum lists 2% salicylic acid or 10% niacinamide near the top, it will perform similarly to a high-end bottle. - Where to shop: Check mass-market retailers like Ulta Beauty, Target, or Walmart (Earth to Skin brand), which stock effective formulas under $15. - When to invest vs. save: Basic steps like cleansers, plain hydrators, and single-ingredient serums (hyaluronic acid, niacinamide, or basic BHAs) do not need to be expensive. Complex, proprietary multi-acid or specialized stabilized formulations (like patented high-end vitamin C complexes) can sometimes justify a higher price if oxidation and stability matter to your routine.

If you'd like to narrow this down, tell me:

- What specific skin concern you want to target (acne, dryness, dark spots, or anti-aging) - What expensive product you are hoping to find a dupe for

ChatGPT

The question asked

Where should I buy sunscreen online in the US

From the recorded answer

Try: Eucerin, Cetaphil, Neutrogena …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

For buying sunscreen online in the US, I'd start with Target, Ulta Beauty, CVS, or Walmart for convenient shopping and good everyday options. For premium facial sunscreens, try Sephora or a dermatologist-focused retailer. The best choice depends on whether you want an affordable body sunscreen, a lightweight facial SPF, or a mineral formula for sensitive skin.

Whatever store you choose, look for broad-spectrum SPF 30 or higher; water resistance is especially important for swimming, sweating, or outdoor activities. These are the American Academy of Dermatology's core recommendations. www.aad.orgwww.fda.goven.laroche-possay.co.uk

## Best places to shop online

!Target Washington Store in New York - Supermarket | Joonsquare USA

Target

Best for affordable everyday sunscreen, family-size bottles, and convenient delivery or pickup.

Try: Neutrogena, CeraVe, Blue Lizard

Shop sunscreen at Target

---

!Ulta Beauty, 11112 San Jose Blvd, Jacksonville, FL 32223, US - MapQuest

Ulta Beauty

Best all-around beauty shopping, with both drugstore and premium sunscreen brands.

Try: La Roche-Posay, Blue Lizard, COOLA

Shop at Ulta Beauty

---

!Natural Sunscreen & Sunblock - CVS Pharmacy

CVS Pharmacy

Best for practical, everyday options and pharmacy-style shopping, including some same-day delivery and pickup options.

Try: Eucerin, Cetaphil, Neutrogena

Shop at CVS

---

!Equate Sunscreen in Sun Care - Walmart.com

Walmart

Best for budget-friendly sunscreen, larger bottles, and multipacks.

Try: Banana Boat, CeraVe, Blue Lizard

Shop at Walmart

---

!Sun Safety Kit - Sephora Favorites | Sephora

Sephora

Best for premium face sunscreens, makeup-friendly finishes, and cosmetic skincare brands.

Try: Supergoop\!, Dr. Jart+, and other beauty-focused SPF products

Shop at Sephora

## What I'd buy

Here are a few specific options available from established retailers, with listed prices from the search results.

Neutrogena Clear Face SPF 50

For oily or acne-prone skin

## \$12.48

Shop at Walmart

---

Blue Lizard Sensitive Mineral SPF 50+

For sensitive skin; mineral formula

## \$13.99

Shop at Ulta Beauty

---

CeraVe Invisible Mineral Sunscreen SPF 50 Face

For daily facial use; designed to blend without a white cast

## \$12.74

Shop at Ulta Beauty

Prices and availability can change.

One important tip\: Buy directly from the retailer or a brand's authorized online seller, especially for premium skincare. Check the expiry date and avoid sunscreen that may have been stored in excessive heat. www.aad.orgwww.fda.goven.laroche-possay.co.uk

## Let me narrow it down

What kind of sunscreen are you shopping for?

1\. Where will you use it?

Face - everyday wear

Body - outdoors or beach

Both face and body

---

2\. What's your budget per bottle?

Under \$20

\$20-\$40

\$40+

---

3\. Any preference?

Mineral sunscreen

Chemical sunscreen

No preference - just something good

[Find my best options]

Perplexity

The question asked

Best affordable skincare brands in America

From the recorded answer

The best affordable skincare brands in the U.S. are CeraVe, The Ordinary, Vanicream, Good Molecules, e.l.f. SKIN, Cetaphil, Neutrogena, and La Roche-Posay. Most offer effective basics-cleanser, moisturizer, sunscreen, and targeted treatments-at roughly $5-$30 per product.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best affordable skincare brands in the U.S. are CeraVe, The Ordinary, Vanicream, Good Molecules, e.l.f. SKIN, Cetaphil, Neutrogena, and La Roche-Posay. Most offer effective basics-cleanser, moisturizer, sunscreen, and targeted treatments-at roughly $5-$30 per product.

| Brand | Best for | Why it stands out | |---|---|---| | CeraVe | Overall value; dry or sensitive skin | Ceramide-based cleansers and moisturizers that support the skin barrier; many products are around $10-$20. | | The Ordinary | Low-cost active ingredients | Straightforward serums for acne, pigmentation, dryness, and texture, commonly priced from about $5-$20. | | Vanicream | Very sensitive or eczema-prone skin | Simple, fragrance-free formulas with gentle cleansers and moisturizers. | | Good Molecules | Brightening and hydration | Science-focused serums and treatments, with many products under $15. | | e.l.f. SKIN | Beginner routines and barrier care | Affordable, cruelty-free products, including hydrating moisturizers and cleansers. | | Cetaphil | Gentle everyday cleansing | Reliable fragrance-free cleansers and moisturizers for sensitive skin; commonly available in drugstores. | | Neutrogena | Sunscreen and acne care | Widely available, budget-friendly products backed by established skincare research. | | La Roche-Posay | Sensitive, acne-prone, or combination skin | Dermatologist-oriented formulas, especially for irritation, acne, and sunscreen; usually somewhat pricier than CeraVe. |

Best picks by need:

- Best overall: CeraVe - Cheapest effective treatments: The Ordinary - Best for sensitive skin: Vanicream or Cetaphil - Best for acne: CeraVe, The Ordinary, or La Roche-Posay - Best for brightening: Good Molecules - Best sunscreen selection: La Roche-Posay or Neutrogena - Best beginner-friendly brand: CeraVe or e.l.f. SKIN

A simple affordable routine is: gentle cleanser + moisturizer + broad-spectrum SPF 30 or higher. Add only one treatment product at a time, and patch-test new products-especially strong acids, retinoids, or benzoyl peroxide.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Cetaphil

Beauty

21 August 2026 – 25 October 2026 (scans 1–11)

5.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

274

Answers naming the brand

4943

Answers collected

5.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Cetaphil ranks #11 among 66 tracked brands for Beauty · United States (21 August 2026 – 25 October 2026). Its visibility is 5.5%. It was named in 274 of 4,943 AI answers across 57 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.5% AI visibility for Cetaphil in Beauty · United States, measured over 21 August 2026 – 25 October 2026. It ranks #11 among 66 tracked brands.

How often does AI mention this brand?

Cetaphil was named in 274 of 4,943 collected AI answers, across 57 of 150 tracked questions, for Beauty · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Cetaphil by all 4,943 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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