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Beauty
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Topicals

Topicals

AI visibility and ranking for Beauty: United States

Skin-condition-focused brand founded by Olamide Olowe and Claudia Teng.

Topicals
appears in
1.9
% of measured AI answers in this industry and market.

Found score

Track Topicals’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

3.3

October 25, 2026

Overall visibility

1.9

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

47

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Topicals's single-scan score moved from 2.2% to 3.3%, up 1.1 percentage points. Latest recorded scan 3.3% on 25 October 2026; combined-window score 1.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.9% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.2%
24 August 20261.8%
30 August 20261.6%
6 September 20261.1%
13 September 20262.7%
20 September 20261.1%
27 September 20260.9%
4 October 20262.0%
11 October 20261.8%
18 October 20262.5%
25 October 20263.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.8%

Perplexity Logo

Perplexity

1.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.4%

21 August 2026 – 25 October 2026 (scans 1–11)

Claude LogoDeep Seek LogoGrok Logo

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ChatGPT names Topicals most often.

It appears in 2.8% of collected ChatGPT answers and 1.4% of Google AI Overviews answers: a difference of 1.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 21 of 150 questions.

Topicals appears in at least one collected answer to 14.0% of the tracked questions. That is question coverage; the 1.9% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.9% to 3.3%. The latest scan was 3.3% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American beauty brands
  • Best American owned skincare
  • Best American skincare brands
  • Best American skincare brands 2026
  • Best female founded beauty brands in the US
  • Best new American skincare brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • American alternatives to expensive skincare (SkinCeuticals, Paula's Choice, CeraVe)
  • Best American beauty brands to gift (Fenty Beauty, Rare Beauty, Glossier)
  • Best American skincare brands 2026 (CeraVe, Vanicream, Paula's Choice)
  • Best clean beauty brands in America (100% Pure, OSEA Malibu, True Botanicals)
  • What American skincare brands do people actually recommend (CeraVe, Vanicream, Paula's Choice)
  • Best American makeup brands (e.l.f. Cosmetics, Fenty Beauty, Maybelline)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best products for hormonal acne in the US

From the recorded answer

Note: Because hormonal acne is driven by internal hormone shifts (such as monthly cycles, PCOS, or stress), topicals manage the surface symptoms, while stubborn or deep cystic cases often benefit from seeing a dermatologist for oral options like spironolactone.* Would you like help building a morning and evening routine with these products, or are you looking for recommendations tailored to a specific budget or skin type?
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Hormonal acne is best managed using a combination of cell-turnover regulators, pore-clearing exfoliants, anti-inflammatory agents, and targeted prescription options available in the US.

### Top Over-the-Counter & Prescription Products for Hormonal Acne | Category / Product Name | Active Ingredient(s) | Primary Benefit for Hormonal Acne | |---|---|---| | Differin Adapalene Gel 0.1% | Adapalene (Retinoid) | Regulates cell turnover to prevent deep pores from clogging. | | La Roche-Posay Effaclar Adapalene Gel 0.1% | Adapalene (Retinoid) | Clears deep congestion and prevents future cystic bumps. | | Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant | 2% Salicylic Acid (BHA) | Penetrates inside oil-filled pores to dissolve dead skin and calm redness. | | PanOxyl Acne Creamy Wash (4% or 10% Benzoyl Peroxide) | Benzoyl Peroxide | Reduces surface bacteria and inflammatory redness. | | Peach & Lily Azelaic Acid Serum | Azelaic Acid | Fights bacteria, soothes inflammation, and fades post-blemish dark marks. | | Neutrogena Stubborn Acne Sulfur Spot Treatment | Sulfur | Gently draws out oil and calms sensitive, angry cystic spots. | | EltaMD UV Clear Broad-Spectrum SPF 46 | Zinc Oxide, Niacinamide | Protects sensitive, acne-prone skin from UV damage without clogging pores. | | Hers Personalized Rx Acne Cream | Compounded Prescription Actives | Tailored online consultation and prescription strength formulations via Hers Skin Care. |

### Key Ingredients to Look For

- Retinoids (Adapalene, Tretinoin): Considered the gold standard to normalize skin shedding and keep pores clear at the root. - Salicylic Acid (BHA): An oil-soluble acid that dives deep into pores around the jawline, chin, and lower face where hormonal breakouts frequently form. - Azelaic Acid: Ideal for calming redness and treating the stubborn dark spots (hyperpigmentation) left behind by deep cysts. - Benzoyl Peroxide or Sulfur: Great for active, inflamed pustules and surface bacteria.

Note: Because hormonal acne is driven by internal hormone shifts (such as monthly cycles, PCOS, or stress), topicals manage the surface symptoms, while stubborn or deep cystic cases often benefit from seeing a dermatologist for oral options like spironolactone. Would you like help building a morning and evening routine with these products, or are you looking for recommendations tailored to a specific budget or skin type?

ChatGPT

The question asked

Best American skincare brands

From the recorded answer

!Faded Serum for Dark Spots & Discoloration - Topicals | Sephora …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

Here are some of the best American skincare brands to know in 2026, from affordable drugstore essentials to premium, science-focused skincare. I've ranked them by what they're particularly good at, rather than treating one brand as the best for everyone. www.gq.comwww.icgi.orgwww.perfectcorp.com

## Top American skincare brands

!Verify Your Identity

## 1\. CeraVe

(Best overall value)

Affordable, practical skincare focused on ceramides, skin-barrier support and hydration. A great starting point for dry, normal or sensitive skin.

Best for: cleansers, moisturizing creams and everyday basics.

Budget: \$-\$\$

---

!Osta Skin Perfecting 2% BHA Liquid Exfoliant 30 ml - Paula's Choice - KICKS

## 2\. Paula's Choice

Known for transparent ingredient information and targeted treatments, especially exfoliating salicylic acid, uneven texture and clogged pores.

Best for: blackheads, enlarged-looking pores and acne-prone skin.

Budget: \$\$-\$\$\$

---

!Skinceuticals CE Ferulic Vitamin C & E Serum 30ml | myAster

## 3\. SkinCeuticals

A premium, research-focused brand famous for antioxidant serums and targeted treatments addressing visible signs of aging.

Best for: vitamin C, uneven tone, fine lines and sun-related skin aging.

Budget: \$\$\$\$

---

!EltaMD UV Clear SPF 46 Sunscreen - Niacinamide & Zinc Oxide - Institute of Dermatologists

## 4\. EltaMD

Particularly well known for facial sunscreens, including lightweight options for sensitive and blemish-prone skin.

Best for: daily SPF and sunscreen for acne-prone skin.

Budget: \$\$\$

---

!Robot or human?

## 5\. Vanicream

Straightforward formulas designed to avoid many common irritants. An excellent option if your skin reacts to fragrance or elaborate skincare routines.

Best for: sensitive, easily irritated and very dry skin.

Budget: \$-\$\$

---

!20 Dermatologist-Recommended Moisturizers for Glowy Skin | Who What Wear

## 6\. Neutrogena

A widely available brand with options for hydration, acne care, retinol and sun protection at accessible prices.

Best for: lightweight moisturizers and everyday skincare.

Budget: \$-\$\$

---

!The Ordinary The Essentials Duo at BEAUTY BAY

## 7\. The Ordinary

A popular budget-friendly option for ingredient-led formulas. Note that this brand is Canadian, not American, but is worth considering alongside US brands.

Best for: affordable niacinamide, hyaluronic acid and targeted treatments.

Budget: \$

---

!Drunk Elephant Protini Polypeptide Cream (1.69 fl. oz.)

## 8\. Drunk Elephant

A premium brand offering moisturizers, exfoliating treatments, vitamin C and retinol products for people who enjoy building a targeted routine.

Best for: premium skincare and active-ingredient routines.

Budget: \$\$\$-\$\$\$\$

---

!Faded Serum for Dark Spots & Discoloration - Topicals | Sephora

## 9\. Topicals

A newer American brand focused on specific skin concerns, including the appearance of dark spots and uneven skin tone.

Best for: post-acne marks, discoloration and uneven-looking tone.

Budget: \$\$-\$\$\$

---

!Olay Collagen Peptide Face Cream | Smooth and Plump Skin | With Collagen and Niacinamide l Normal, Oily, Dry & Combination Skin l Paraben & Sulphate free | 50g - Walmart.com

## 10\. Olay

An established, accessible brand with moisturizers and products featuring ingredients such as niacinamide, peptides and retinol.

Best for: everyday anti-aging skincare and moisturization.

Budget: \$-\$\$

These selections reflect different strengths across affordability, targeted treatments and premium formulations. Dermatology-focused recommendations also emphasize that the best choice depends on your skin's needs. www.gq.comwww.icgi.orgwww.perfectcorp.com

## Which brands should you choose?

| Your main goal | Brands to start with | |--------|--------| | Best affordable everyday routine | CeraVe, Neutrogena | | Dry or sensitive skin | Vanicream, CeraVe | | Acne and clogged pores | Paula's Choice, Neutrogena | | Fine lines and visible aging | SkinCeuticals, Olay | | Dark spots and uneven tone | Topicals, Paula's Choice | | Facial sunscreen | EltaMD | | Premium skincare | SkinCeuticals, Drunk Elephant |

My recommendation\: Start with CeraVe for everyday essentials, then add a targeted product from Paula's Choice, EltaMD or another specialist brand depending on your main concern. You don't need to buy an entire routine from one company.

If you want, I can also narrow this down to [the best American brands for anti-aging](f) or [the best luxury American skincare brands](f)\.

Perplexity

The question asked

Best products for pigmentation in the US

From the recorded answer

Best overall: Topicals Faded Serum - combines several brightening ingredients and is especially useful for post-acne marks; about $38.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

For facial pigmentation in the US, the best approach is daily tinted broad-spectrum SPF 30-50 plus one targeted ingredient. Good options range from affordable drugstore products to dermatologist-level treatments.

## Best product picks

- Best overall: Topicals Faded Serum - combines several brightening ingredients and is especially useful for post-acne marks; about $38. - Best budget option: The Ordinary Azelaic Acid 10% - a good choice for sensitive or acne-prone skin and post-inflammatory hyperpigmentation; about $12. - Best drugstore serum: La Roche-Posay Mela B3 Serum - contains Melasyl and niacinamide and is marketed for dark spots and uneven tone. - Best for melasma or persistent spots: SkinCeuticals Discoloration Defense or SkinMedica Even & Correct - higher-priced options featuring ingredients such as tranexamic acid and other brightening agents. - Best affordable tranexamic-acid option: The INKEY List Tranexamic Acid Treatment - about $19 and suitable for targeted discoloration. - Best retinol option: CeraVe Resurfacing Retinol Serum for a lower-cost choice, or Paula's Choice Clinical 1% Retinol for a stronger treatment. - Best vitamin C option: Skinfix Barrier+ 15% Vitamin C & Ferulic Acid Serum or a more affordable vitamin-C serum such as RoC Brightening Anti-Aging Serum. - Best sunscreen step: Choose a tinted mineral or hybrid SPF 50 with iron oxides, which can be particularly helpful for melasma and visible-light-triggered pigmentation.

## Simple routine

Morning 1. Gentle cleanser 2. Vitamin C, niacinamide, or azelaic acid 3. Moisturizer 4. Tinted broad-spectrum SPF 30-50; reapply outdoors

Night 1. Cleanser 2. Use either retinol, azelaic acid, or tranexamic acid-not every active at once 3. Moisturizer

Start one active product 2-3 nights weekly and increase gradually. Avoid picking acne, since irritation and inflammation can deepen pigmentation. Improvement usually takes several weeks to months; melasma or rapidly changing spots should be evaluated by a dermatologist.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Topicals

Beauty

21 August 2026 – 25 October 2026 (scans 1–11)

1.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

94

Answers naming the brand

4943

Answers collected

1.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Topicals ranks #47 among 66 tracked brands for Beauty · United States (21 August 2026 – 25 October 2026). Its visibility is 1.9%. It was named in 94 of 4,943 AI answers across 21 of 150 tracked questions, averaging position 3.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.9% AI visibility for Topicals in Beauty · United States, measured over 21 August 2026 – 25 October 2026. It ranks #47 among 66 tracked brands.

How often does AI mention this brand?

Topicals was named in 94 of 4,943 collected AI answers, across 21 of 150 tracked questions, for Beauty · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Topicals by all 4,943 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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