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Beauty
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EltaMD

EltaMD

AI visibility and ranking for Beauty: United States

Sunscreen-led skincare line widely recommended by dermatologists.

EltaMD
appears in
16.0
% of measured AI answers in this industry and market.

Found score

Track EltaMD’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

20.2

October 25, 2026

Overall visibility

16.0

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

3

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, EltaMD's single-scan score moved from 15.1% to 20.2%, up 5.1 percentage points. Latest recorded scan 20.2% on 25 October 2026; combined-window score 16.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 16.0% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202615.1%
24 August 202612.9%
30 August 202613.1%
6 September 202616.0%
13 September 202614.0%
20 September 202612.7%
27 September 202615.3%
4 October 202617.6%
11 October 202619.3%
18 October 202619.9%
25 October 202620.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

17.1%

Perplexity Logo

Perplexity

17.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

13.2%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names EltaMD most often.

It appears in 17.7% of collected Perplexity answers and 13.2% of Google AI Overviews answers: a difference of 4.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 72 of 150 questions.

EltaMD appears in at least one collected answer to 48.0% of the tracked questions. That is question coverage; the 16.0% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 12.7% to 20.2%. The latest scan was 20.2% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • American alternatives to expensive skincare
  • Best American beauty brands on sale
  • Best American made skincare
  • Best American owned skincare
  • Best American skincare brands
  • Best American skincare brands 2026

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American beauty brands (Fenty Beauty, Rare Beauty, e.l.f. Cosmetics)
  • Best female founded beauty brands in the US (Glossier, Tower 28, Tatcha)
  • American alternatives to expensive skincare (SkinCeuticals, Paula's Choice, CeraVe)
  • Best American beauty brands to gift (Fenty Beauty, Rare Beauty, Glossier)
  • Best clean beauty brands in America (100% Pure, OSEA Malibu, True Botanicals)
  • Best American makeup brands (e.l.f. Cosmetics, Fenty Beauty, Maybelline)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best face sunscreen in America

From the recorded answer

Best Overall & Acne-Prone Skin: **[EltaMD UV Clear Broad-Spectrum SPF 46]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best face sunscreens in the USA vary depending on your skin type, budget, and preference for chemical or mineral formulas:

### Top Picks by Skin Type

- Best Overall & Acne-Prone Skin: EltaMD UV Clear Broad-Spectrum SPF 46 (~$46) - Why: Formulated with high-purity niacinamide and transparent zinc oxide, it is lightweight, oil-free, non-comedogenic, and recommended by dermatologists for sensitive, acne- and rosacea-prone skin without leaving a white cast. Available via Bluemercury. - Best Affordable / Drugstore: CeraVe AM Facial Moisturizing Lotion SPF 30 (~$14-$19) - Why: Combines daily lightweight moisture with ceramides, hyaluronic acid, and niacinamide at a budget-friendly price of roughly $4-$5 per ounce. - Best for Mature & Anti-Aging: Eucerin Age Defense Face Sunscreen Lotion SPF 50 (~$16-$20) - Why: Features an antioxidant complex and hyaluronic acid to support firmness while delivering a dry-touch matte finish. - Best Lightweight / Invisible Finish: Supergoop! Unseen Sunscreen SPF 40 (~$38) - Why: A completely clear, weightless, and scentless gel formula that doubles as a smooth grip-primer under makeup. - Best Mineral Sensitive Option: Ilia Sun Serum Mineral Sunscreen SPF 50 (~$40) or La Roche-Posay Anthelios Mineral Ultra Light Sunscreen SPF 50 (~$43) - Why: Uses non-nano zinc/titanium filters that soothe reactive or post-procedure skin without heavy chalkiness.

---

To help narrow down the best match for you, tell me:

- What is your skin type (oily, dry, combination, or sensitive)? - Do you prefer a chemical filter or a mineral (zinc/titanium) formula? - Are you looking for a clear finish or a tinted sunscreen?

ChatGPT

The question asked

Best American sunscreen brands

From the recorded answer

!EltaMD UV Clear Broad-Spectrum SPF 46 at BeautifiedYou.com …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best American sunscreen brands

If you're looking for the best sunscreen brands from the United States, I'd start with a mix of dermatologist-recommended skincare brands, affordable drugstore favorites, and brands known for lightweight formulas. These are strong options to consider based on 2026 sunscreen reviews and expert recommendations. www.consumerreports.orgfortune.comshopping.yahoo.com

## Top American brands to know

!EltaMD UV Clear Broad-Spectrum SPF 46 at BeautifiedYou.com

1\. EltaMD

(Best for facial sunscreen)

Known for lightweight facial sunscreens, including UV Clear SPF 46. A great starting point for acne-prone or sensitive skin, with tinted and untinted options. www.consumerreports.orgfortune.comshopping.yahoo.comwww.prevention.comratemyspf.com

---

!Sephora

2\. Supergoop!

(Best for everyday wear)

Popular for its smooth, primer-like Unseen Sunscreen SPF 50 and body sunscreens. Particularly appealing if you dislike a heavy or chalky sunscreen feel. www.vogue.comwww.prevention.comshopping.yahoo.com

---

!Neutrogena, Écran solaire sec Ultra Sheer®, FPS 55, 88 ml

3\. Neutrogena

(Best budget-friendly option)

Offers widely available, affordable body and face sunscreens. Ultra Sheer is a good place to start if you want a lightweight formula with high SPF. www.consumerreports.orgfortune.comshopping.yahoo.comwww.prevention.comratemyspf.com

---

!Black Girl Sunscreen - Make It Matte Sunscreen - SPF 45 | Ulta Beauty

4\. Black Girl Sunscreen

Best for minimizing white cast

Particularly worth considering for deeper skin tones. Its formulas are designed to blend in without the obvious chalky residue associated with some sunscreens. www.consumerreports.orgwww.wsj.com

---

!Sulav Health | Online Medical Store & Healthcare Products - Product

5\. CeraVe

Best for dry or sensitive skin

Known for ceramide-containing skincare and mineral sunscreen options. A good candidate if you prefer a mineral formula and moisturizing skincare ingredients. www.consumerreports.orgfortune.comshopping.yahoo.comwww.prevention.comratemyspf.com

---

!Coppertone Sport S Broad Spectrum Sunscreen Lotion, SPF 50, 7 fl oz - ShopRite

6\. Coppertone

Best for outdoor activities

A longstanding mainstream sunscreen brand with lotions and sport-oriented, water-resistant options. Check the specific product's water-resistance duration for swimming or exercise. www.consumerreports.orgwww2.skincancer.orgd8.ama-assn.org

---

!Sun Bum Original SPF 50 Sunscreen Lotion 237ml | LOOKFANTASTIC

7\. Sun Bum

Best for beach and vacation use

Offers beach-oriented sun protection in lotions, sprays and face products. Worth comparing if you want sunscreen for travel and outdoor activities. shopping.yahoo.comratemyspf.com

## Which brand should you choose?

| Your priority | My first choice | |--------|--------| | Best overall facial sunscreen | EltaMD | | Smooth finish under makeup | Supergoop\! | | Affordable everyday protection | Neutrogena | | Minimal white cast | Black Girl Sunscreen | | Moisturizing mineral sunscreen | CeraVe | | Swimming and outdoor sports | Coppertone or Sun Bum |

One important distinction\: American brand does not necessarily mean American-made. If buying products manufactured in the USA matters to you, verify the specific product's country of manufacture rather than relying on the brand's headquarters.

For everyday protection, look for broad-spectrum SPF 30 or higher, and choose a water-resistant formula for swimming or heavy sweating. Reapply about every two hours outdoors and according to the label after swimming or sweating. www2.skincancer.orgd8.ama-assn.org

I can also narrow this down to [best American-made sunscreens](f) or [best sunscreens for sensitive skin](f)\.

Perplexity

The question asked

Best sunscreen in the US

From the recorded answer

Best face/acne-prone skin: EltaMD UV Clear Broad-Spectrum SPF 46-lightweight, oil-free, and available tinted or untinted.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best overall sunscreen for most people in the US is Banana Boat Sheer Sensitive Lotion SPF 50: broad-spectrum, fragrance-free, lightweight, water-resistant for up to 80 minutes, and relatively affordable.

Good alternatives:

- Best face/acne-prone skin: EltaMD UV Clear Broad-Spectrum SPF 46-lightweight, oil-free, and available tinted or untinted. - Best mineral sunscreen: MDSolarSciences Mineral Moisture Defense SPF 50. - Best face sunscreen with a matte finish: La Roche-Posay Anthelios Ultra Light Fluid SPF 60. - Best premium body sunscreen: Supergoop! PLAY Everyday SPF 50-hydrating and water- and sweat-resistant.

Choose broad-spectrum SPF 30 or higher, apply generously, and reapply at least every two hours-and after swimming or sweating. The best option is ultimately the one that feels comfortable enough to use consistently.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

EltaMD

Beauty

21 August 2026 – 25 October 2026 (scans 1–11)

16.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

791

Answers naming the brand

4943

Answers collected

16.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, EltaMD ranks #3 among 66 tracked brands for Beauty · United States (21 August 2026 – 25 October 2026). Its visibility is 16.0%. It was named in 791 of 4,943 AI answers across 72 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 16.0% AI visibility for EltaMD in Beauty · United States, measured over 21 August 2026 – 25 October 2026. It ranks #3 among 66 tracked brands.

How often does AI mention this brand?

EltaMD was named in 791 of 4,943 collected AI answers, across 72 of 150 tracked questions, for Beauty · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming EltaMD by all 4,943 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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