Across 8 recorded scans from 21 August 2026 to 4 October 2026, EltaMD's single-scan score moved from 15.1% to 17.6%, up 2.5 percentage points. Latest recorded scan 17.6% on 4 October 2026; combined-window score 14.6%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 14.6% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
15.1%
24 August 2026
12.9%
30 August 2026
13.1%
6 September 2026
16.0%
13 September 2026
14.0%
20 September 2026
12.7%
27 September 2026
15.3%
4 October 2026
17.6%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
16.5%
Perplexity
15.7%
AI Overviews
11.6%
21 August 2026 – 4 October 2026 (scans 1–8)
See insights from more platforms.
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It appears in 16.5% of collected ChatGPT answers and 11.6% of Google AI Overviews answers: a difference of 4.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 67 of 150 questions.
EltaMD appears in at least one collected answer to 44.7% of the tracked questions. That is question coverage; the 14.6% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 12.7% to 17.6%. The latest scan was 17.6% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
American alternatives to expensive skincare
Best American made skincare
Best American owned skincare
Best American skincare brands
Best American skincare brands 2026
Best American skincare for beginners
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best American beauty brands (Estee Lauder, Clinique, Glossier)
Best female founded beauty brands in the US (Rare Beauty, Glossier, Tower 28)
American alternatives to expensive skincare (Vanicream, CeraVe, The Ordinary)
Best American beauty brands to gift (Tatcha, Estee Lauder, Fenty Beauty)
Best American makeup brands (Rare Beauty, Fenty Beauty, e.l.f. Cosmetics)
Best clean beauty brands in America (ILIA Beauty, Kosas, Saie)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best face sunscreen in America
From the recorded answer
Best for Acne-Prone & Sensitive Skin: [EltaMD UV Clear Broad-Spectrum SPF 46]( …
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
Supergoop! Unseen Sunscreen SPF 50 is widely rated as one of the best overall daily chemical sunscreens for the face in the US due to its totally invisible, weightless, primer-like finish.
### Top Facial Sunscreens by Skin Type
- Best Lightweight / Invisible: Supergoop! Unseen Sunscreen SPF 50 goes on clear with a velvety texture that doubles as a makeup primer.
- Best for Acne-Prone & Sensitive Skin: EltaMD UV Clear Broad-Spectrum SPF 46 features niacinamide to calm breakout-prone and sensitive skin without clogging pores.
- Best Affordable Drugstore Pick: CeraVe AM Facial Moisturizing Lotion SPF 30 combines daily hydration, ceramides, and sun protection for under $5 an ounce.
- Best Mineral Option: CeraVe Invisible Mineral Sunscreen SPF 50 Face uses 100% mineral filters designed to blend smoothly without a heavy white cast.
- Best Hydrating Daily Lotion: Innisfree Daily UV Defense Sunscreen SPF 50+ feels like a soothing, lightweight moisturizer infused with green tea and cica.
To help narrow down the best choice for you, let me know:
- Your skin type (oily, dry, combination, or sensitive)
- Do you prefer a chemical or mineral sunscreen?
- Do you want a tinted or clear finish?
ChatGPT
The question asked
Best American sunscreen brands
From the recorded answer
2. EltaMD - dermatologist favorite, especially for sensitive/acne-prone skin; UV Clear SPF 46 is highly regarded. www.realsimple.com …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you mean U.S.-based sunscreen brands, my top picks are:
1. Supergoop! - excellent everyday face sunscreens; Unseen SPF 50 is a standout. www.vogue.com
2. EltaMD - dermatologist favorite, especially for sensitive/acne-prone skin; UV Clear SPF 46 is highly regarded. www.realsimple.com
3. Neutrogena - best affordable/drugstore range; strong mineral and chemical options. www.consumerreports.org
4. Colorescience - premium mineral/tinted formulas, particularly good for facial use. www.theguardian.com
5. CeraVe - affordable, sensitive-skin-friendly mineral options.
6. Coppertone - good value for body/outdoor sunscreen. www.consumerreports.org
7. MDSolarSciences - premium mineral formulas with excellent cosmetic finish.
For any brand, look for SPF 30+, broad-spectrum, and water resistance. www.aad.org
### MDSolarSciences Mineral Crème SPF 50
$36.80
### CeraVe Invisible Mineral Face Sunscreen SPF 50
$13.99
### Colorescience Sunforgettable Face Shield SPF 50
$52.00
### Coppertone Pure and Simple SPF 50
$13.49
Perplexity
The question asked
Best sunscreen in the US
From the recorded answer
For most people in the US, EltaMD UV Clear SPF 46 is an excellent everyday facial sunscreen: lightweight, broad-spectrum, and especially suitable for acne-prone or sensitive skin. It was named a top overall pick by Fortune in 2026.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
For most people in the US, EltaMD UV Clear SPF 46 is an excellent everyday facial sunscreen: lightweight, broad-spectrum, and especially suitable for acne-prone or sensitive skin. It was named a top overall pick by Fortune in 2026.
Other strong choices:
- Best body sunscreen: Supergoop! Play SPF 50-hydrating and water- and sweat-resistant.
- Best tested overall: Murad Environmental Shield Multivitamin Clear Coat SPF 50-CNN Underscored's 2026 winner.
- Best budget option: Choose a broad-spectrum SPF 30+ lotion from a major brand, such as CeraVe, Neutrogena, or Banana Boat.
- For sensitive skin: Pick a fragrance-free mineral sunscreen containing zinc oxide and/or titanium dioxide.
Apply generously and reapply about every two hours, or immediately after swimming or sweating. Choose broad-spectrum SPF 30 or higher, as recommended by dermatology guidance.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
Your questions. Your market. Your next move.
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Product fit
What are good alternatives to my usual skincare brand?
This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, EltaMD ranks #3 among 66 tracked brands for Beauty · United States (21 August 2026 – 4 October 2026). Its visibility is 14.6%. It was named in 525 of 3,600 AI answers across 67 of 150 tracked questions, averaging position 2.5 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 14.6% AI visibility for EltaMD in Beauty · United States, measured over 21 August 2026 – 4 October 2026. It ranks #3 among 66 tracked brands.
How often does AI mention this brand?
EltaMD was named in 525 of 3,600 collected AI answers, across 67 of 150 tracked questions, for Beauty · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming EltaMD by all 3,600 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
