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Beauty
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Olay

Olay

AI visibility and ranking for Beauty: United States

Mass-market skincare best known for its moisturisers and serums.

Olay
appears in
3.1
% of measured AI answers in this industry and market.

Found score

Track Olay’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.7

October 25, 2026

Overall visibility

3.1

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

31

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Olay's single-scan score moved from 4.2% to 2.7%, down 1.5 percentage points. Latest recorded scan 2.7% on 25 October 2026; combined-window score 3.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.1% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.2%
24 August 20263.5%
30 August 20263.3%
6 September 20263.3%
13 September 20263.1%
20 September 20264.2%
27 September 20262.2%
4 October 20262.0%
11 October 20262.7%
18 October 20262.9%
25 October 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.2%

Perplexity Logo

Perplexity

4.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.3%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Olay most often.

It appears in 4.8% of collected Perplexity answers and 1.3% of Google AI Overviews answers: a difference of 3.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 34 of 150 questions.

Olay appears in at least one collected answer to 22.7% of the tracked questions. That is question coverage; the 3.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.0% to 4.2%. The latest scan was 2.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • American alternatives to expensive skincare
  • Best American beauty brands to gift
  • Best American owned skincare
  • Best American skincare brands
  • Best American skincare brands 2026
  • Best SPF moisturizer in the US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American beauty brands (Fenty Beauty, Rare Beauty, e.l.f. Cosmetics)
  • Best female founded beauty brands in the US (Glossier, Tower 28, Tatcha)
  • American alternatives to expensive skincare (SkinCeuticals, Paula's Choice, CeraVe)
  • Best American beauty brands to gift (Fenty Beauty, Rare Beauty, Glossier)
  • Best American skincare brands 2026 (CeraVe, Vanicream, Paula's Choice)
  • Best clean beauty brands in America (100% Pure, OSEA Malibu, True Botanicals)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best drugstore skincare America

From the recorded answer

It soothes dry skin, maintains microbiome balance, and is completely fragrance-free.![Olay Regenerist Retinol 24 + Peptide Night Moisturizer Olay Regenerist Retinol 24 + Peptide Night Moisturizer | OLAY.com& more | 4.6(8.6K)]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top-rated drugstore skincare products in America feature dermatologist-recommended formulas that target hydration, anti-aging, and sensitive skin at affordable prices.

### Best Drugstore Skincare Products ![Vanicream Daily Facial Moisturizer Vanicream Daily Facial Moisturizer | Target& more | 4.6(7.9K)](

Vanicream Daily Facial Moisturizer (~$14 at Target ): A lightweight, non-greasy lotion formulated with hyaluronic acid and five essential ceramides. It is free of dyes, fragrances, parabens, and botanical extracts, making it ideal for sensitive or easily irritated skin.![Neutrogena Hydro Boost Water Cream Neutrogena Hydro Boost Water Cream | Walmart& more | 4.4(4.2K)](

Neutrogena Hydro Boost Water Cream (~$20 at Walmart ): A rich cream that transforms into a refreshing, water-like feel on the skin. It uses hyaluronic acid, amino acids, electrolytes, and ceramides to deliver up to 72 hours of deep hydration.![CeraVe Resurfacing Retinol Serum CeraVe Resurfacing Retinol Serum | Walmart& more | 4.8(14.7K)](

CeraVe Resurfacing Retinol Serum (~$16 at Walmart ): A fast-absorbing serum containing encapsulated retinol, three essential ceramides, and licorice root extract. It helps smooth post-acne marks, refine pore appearance, and restore the skin barrier.![La Roche-Posay Toleriane Double Repair Face Moisturizer La Roche-Posay Toleriane Double Repair Face Moisturizer | La Roche-Posay | 4.1(1.3K)](

La Roche-Posay Toleriane Double Repair Face Moisturizer (~$25): A daily barrier-repair cream packed with ceramide-3, niacinamide, and glycerin. It soothes dry skin, maintains microbiome balance, and is completely fragrance-free.![Olay Regenerist Retinol 24 + Peptide Night Moisturizer Olay Regenerist Retinol 24 + Peptide Night Moisturizer | OLAY.com& more | 4.6(8.6K)](

A fragrance-free night cream that combines retinoid complex with amino peptides. It visibly firms, smooths fine lines, and hydrates skin for up to 24 hours.Show more If you'd like to narrow down these options, tell me:

- What is your primary skin concern (acne, anti-aging, dry skin, or redness)? - What is your skin type (oily, combination, sensitive, or dry)?

ChatGPT

The question asked

Best American skincare brands

From the recorded answer

![Olay Collagen Peptide Face Cream | Smooth and Plump Skin | With Collagen and Niacinamide l Normal, Oily, Dry & Combination Skin l Paraben & Sulphate free | 50g - Walmart.com]( …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

Here are some of the best American skincare brands to know in 2026, from affordable drugstore essentials to premium, science-focused skincare. I've ranked them by what they're particularly good at, rather than treating one brand as the best for everyone. www.gq.comwww.icgi.orgwww.perfectcorp.com

## Top American skincare brands

!Verify Your Identity

## 1\. CeraVe

(Best overall value)

Affordable, practical skincare focused on ceramides, skin-barrier support and hydration. A great starting point for dry, normal or sensitive skin.

Best for: cleansers, moisturizing creams and everyday basics.

Budget: \$-\$\$

---

!Osta Skin Perfecting 2% BHA Liquid Exfoliant 30 ml - Paula's Choice - KICKS

## 2\. Paula's Choice

Known for transparent ingredient information and targeted treatments, especially exfoliating salicylic acid, uneven texture and clogged pores.

Best for: blackheads, enlarged-looking pores and acne-prone skin.

Budget: \$\$-\$\$\$

---

!Skinceuticals CE Ferulic Vitamin C & E Serum 30ml | myAster

## 3\. SkinCeuticals

A premium, research-focused brand famous for antioxidant serums and targeted treatments addressing visible signs of aging.

Best for: vitamin C, uneven tone, fine lines and sun-related skin aging.

Budget: \$\$\$\$

---

!EltaMD UV Clear SPF 46 Sunscreen - Niacinamide & Zinc Oxide - Institute of Dermatologists

## 4\. EltaMD

Particularly well known for facial sunscreens, including lightweight options for sensitive and blemish-prone skin.

Best for: daily SPF and sunscreen for acne-prone skin.

Budget: \$\$\$

---

!Robot or human?

## 5\. Vanicream

Straightforward formulas designed to avoid many common irritants. An excellent option if your skin reacts to fragrance or elaborate skincare routines.

Best for: sensitive, easily irritated and very dry skin.

Budget: \$-\$\$

---

!20 Dermatologist-Recommended Moisturizers for Glowy Skin | Who What Wear

## 6\. Neutrogena

A widely available brand with options for hydration, acne care, retinol and sun protection at accessible prices.

Best for: lightweight moisturizers and everyday skincare.

Budget: \$-\$\$

---

!The Ordinary The Essentials Duo at BEAUTY BAY

## 7\. The Ordinary

A popular budget-friendly option for ingredient-led formulas. Note that this brand is Canadian, not American, but is worth considering alongside US brands.

Best for: affordable niacinamide, hyaluronic acid and targeted treatments.

Budget: \$

---

!Drunk Elephant Protini Polypeptide Cream (1.69 fl. oz.)

## 8\. Drunk Elephant

A premium brand offering moisturizers, exfoliating treatments, vitamin C and retinol products for people who enjoy building a targeted routine.

Best for: premium skincare and active-ingredient routines.

Budget: \$\$\$-\$\$\$\$

---

!Faded Serum for Dark Spots & Discoloration - Topicals | Sephora

## 9\. Topicals

A newer American brand focused on specific skin concerns, including the appearance of dark spots and uneven skin tone.

Best for: post-acne marks, discoloration and uneven-looking tone.

Budget: \$\$-\$\$\$

---

!Olay Collagen Peptide Face Cream | Smooth and Plump Skin | With Collagen and Niacinamide l Normal, Oily, Dry & Combination Skin l Paraben & Sulphate free | 50g - Walmart.com

## 10\. Olay

An established, accessible brand with moisturizers and products featuring ingredients such as niacinamide, peptides and retinol.

Best for: everyday anti-aging skincare and moisturization.

Budget: \$-\$\$

These selections reflect different strengths across affordability, targeted treatments and premium formulations. Dermatology-focused recommendations also emphasize that the best choice depends on your skin's needs. www.gq.comwww.icgi.orgwww.perfectcorp.com

## Which brands should you choose?

| Your main goal | Brands to start with | |--------|--------| | Best affordable everyday routine | CeraVe, Neutrogena | | Dry or sensitive skin | Vanicream, CeraVe | | Acne and clogged pores | Paula's Choice, Neutrogena | | Fine lines and visible aging | SkinCeuticals, Olay | | Dark spots and uneven tone | Topicals, Paula's Choice | | Facial sunscreen | EltaMD | | Premium skincare | SkinCeuticals, Drunk Elephant |

My recommendation\: Start with CeraVe for everyday essentials, then add a targeted product from Paula's Choice, EltaMD or another specialist brand depending on your main concern. You don't need to buy an entire routine from one company.

If you want, I can also narrow this down to [the best American brands for anti-aging](f) or [the best luxury American skincare brands](f)\.

Perplexity

The question asked

Which American skincare brands are worth the money

From the recorded answer

Olay - A good mid-priced choice for retinol and anti-aging products.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best value usually comes from targeted products, not an entire luxury routine. Among American brands, these are generally worth considering:

- CeraVe - Best overall value for cleansers, moisturizers, and barrier support; its ceramide-based basics are affordable and widely recommended. - Vanicream - Excellent for sensitive or eczema-prone skin, with simple, fragrance-free formulas. - Paula's Choice - Worth the premium for evidence-focused exfoliants, especially the 2% BHA Liquid Exfoliant, which is a frequently recommended product. - Neutrogena - Strong value for sunscreen, acne care, and lightweight moisturizers such as Hydro Boost. - Olay - A good mid-priced choice for retinol and anti-aging products. - Good Molecules - One of the better budget brands for straightforward serums and brightening products. - SkinCeuticals - Worth considering if you want high-end, dermatologist-oriented formulas, particularly antioxidant serums; however, the price is difficult to justify unless you specifically want a product such as its vitamin C serum. - Dr. Dennis Gross Skincare - A reasonable splurge for well-formulated, dermatologist-founded treatments, though individual products can be expensive.

Best simple routine for the money:

1. Cleanser: CeraVe or Vanicream 2. Moisturizer: CeraVe 3. Daily sunscreen: Neutrogena 4. One treatment: Paula's Choice for clogged pores, Olay retinol for signs of aging, or Good Molecules for brightening

Luxury brands such as La Mer and Augustinus Bader may provide an enjoyable texture and experience, but they are usually not the best value for basic hydration or anti-aging compared with effective mid-priced alternatives.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Olay

Beauty

21 August 2026 – 25 October 2026 (scans 1–11)

3.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

154

Answers naming the brand

4943

Answers collected

3.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Olay ranks #31 among 66 tracked brands for Beauty · United States (21 August 2026 – 25 October 2026). Its visibility is 3.1%. It was named in 154 of 4,943 AI answers across 34 of 150 tracked questions, averaging position 4.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.1% AI visibility for Olay in Beauty · United States, measured over 21 August 2026 – 25 October 2026. It ranks #31 among 66 tracked brands.

How often does AI mention this brand?

Olay was named in 154 of 4,943 collected AI answers, across 34 of 150 tracked questions, for Beauty · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Olay by all 4,943 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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