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Kiehl's

Kiehl's

AI visibility and ranking for Beauty: United States

Apothecary-style skincare with a long retail heritage.

Kiehl's
appears in
3.6
% of measured AI answers in this industry and market.

Found score

Track Kiehl's’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

4.4

October 4, 2026

Overall visibility

3.6

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

23

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Kiehl's's single-scan score moved from 2.7% to 4.4%, up 1.7 percentage points. Latest recorded scan 4.4% on 4 October 2026; combined-window score 3.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.6% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.7%
24 August 20263.8%
30 August 20263.6%
6 September 20263.8%
13 September 20262.7%
20 September 20264.9%
27 September 20263.3%
4 October 20264.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.2%

Perplexity Logo

Perplexity

5.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.8%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Kiehl's most often.

It appears in 5.0% of collected Perplexity answers and 2.8% of Google AI Overviews answers: a difference of 2.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 43 of 150 questions.

Kiehl's appears in at least one collected answer to 28.7% of the tracked questions. That is question coverage; the 3.6% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.7% to 4.9%. The latest scan was 4.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best AHA exfoliant in America
  • Best American beauty brands
  • Best American beauty brands on sale
  • Best American beauty brands to gift
  • Best American owned skincare
  • Best American skincare brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best female founded beauty brands in the US (Rare Beauty, Glossier, Tower 28)
  • Best American skincare brands 2026 (CeraVe, SkinCeuticals, Neutrogena)
  • What American skincare brands do people actually recommend (CeraVe, EltaMD, Vanicream)
  • American alternatives to expensive skincare (Vanicream, CeraVe, The Ordinary)
  • Best American makeup brands (Rare Beauty, Fenty Beauty, e.l.f. Cosmetics)
  • Best American skincare brands (CeraVe, SkinCeuticals, Paula's Choice)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American skincare for men

From the recorded answer

Kiehl's Since 1851 …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Top American skincare brands for men focus on simple, effective routines tailored to thicker, oilier male skin.

### Top American Brands & Product Picks

- Jack Black - Standout Pick: Jack Black Double-Duty Face Moisturizer Broad Spectrum SPF 20. - Why it works: A favorite in American grooming, combining lightweight hydration with daily sun protection and antioxidants without feeling greasy. - Kiehl's Since 1851 - Standout Pick: Kiehl's Facial Fuel Set (featuring Energizing Face Wash and Daily Invigorating Moisture Treatment). - Why it works: Formulated with caffeine and vitamin E, this classic NYC-born line revives dull, fatigued skin and absorbs quickly. Users on Ulta Beauty note it leaves skin refreshed and smooth without a heavy residue. - Brickell Men's Products - Standout Pick: Brickell Daily Essential Face Routine. - Why it works: Uses natural and organic, dermatologist-backed formulas specifically engineered for thicker male skin and pores to control oil and fight irritation. - CeraVe - Standout Pick: CeraVe Hydrating Cleanser and PM Facial Moisturizing Lotion. - Why it works: Recommended widely by US dermatologists, it relies on essential ceramides and hyaluronic acid to repair the skin barrier without any irritating fragrances.

### The Core 3-Step Routine Dermatologists recommend keeping daily care straightforward:

1. Cleanse: Wash morning and night with a mild facial cleanser instead of harsh body bar soap. 2. Moisturize & Protect: Apply a lightweight moisturizer, ideally with a built-in broad-spectrum SPF 30 or higher during the day.

If you want to narrow down these options, tell me:

- Your skin type (oily, dry, sensitive, or combination) - Your main skin concern (acne, shaving irritation, or anti-aging) - Your budget

I can recommend the ideal single product or kit for your daily routine.

ChatGPT

The question asked

Best skincare brands founded in the US

From the recorded answer

| Kiehl's | 1851 | Moisturizers, cleansers, general skincare | $$-$$$ | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “founded in the US” you mean brands that originated in the United States-not necessarily brands that are still American-owned-these are some of the strongest choices:

| Brand | Founded | Best for | Price | |---|---:|---|---| | CeraVe | 2005 | Barrier repair, dry/sensitive skin | $ | | Paula's Choice | 1995 | Acne, pores, exfoliation, evidence-based actives | $$ | | SkinCeuticals | 1997 | Vitamin C, antioxidants, anti-aging | $$$ | | Drunk Elephant | 2012 | Antioxidants, hydration, active ingredients | $$$ | | Kiehl's | 1851 | Moisturizers, cleansers, general skincare | $$-$$$ | | Clinique | 1968 | Sensitive skin, simple routines | $$ | | Dermalogica | 1986 | Professional/clinical skincare | $$-$$$ | | Glossier | 2014 | Simple, hydrating everyday skincare | $$ | | Tatcha | 2009 | Luxury hydration and Japanese-inspired skincare | $$$ | | Dr. Dennis Gross | 2000 | Retinol, acids, anti-aging | $$$ |

A few particularly strong picks:

- Best overall/value: CeraVe - especially if your priority is a healthy skin barrier. It was founded in the U.S. in 2005 and is known for ceramide-based cleansers and moisturizers. en.wikipedia.org - Best for acne/pores: Paula's Choice - founded by Paula Begoun in 1995, with a strong focus on ingredient research and exfoliating acids. www.paulaschoice.com - Best for vitamin C/anti-aging: SkinCeuticals - founded around dermatologist Dr. Sheldon Pinnell's antioxidant research and particularly strong in high-potency antioxidant formulas. www.skinceuticals.com - Best luxury: Tatcha - U.S.-founded in San Francisco, with Japanese-inspired formulations and rituals. getrosee.com - Best heritage brand: Kiehl's - its origins trace to a New York apothecary established in 1851. en.wikipedia.orgwww.kiehls.com - Best for sensitive/simple routines: Clinique - a long-established New York brand launched in 1968. www.inven.ai

One important distinction: “U.S.-founded” doesn't mean “American-owned.” For example, CeraVe is now owned by L'Oréal, Drunk Elephant by Shiseido, and Kiehl's by L'Oréal. en.wikipedia.org

If you tell me your skin type (oily, dry, combination, sensitive, acne-prone, etc.) and budget, I can narrow this to the 5 best U.S.-founded brands for you.

Perplexity

The question asked

Best American beauty brands

From the recorded answer

Kiehl's Since 1851 - botanical-inspired skincare and body care.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Some of the best American beauty brands-covering makeup, skincare, haircare, and body care-include:

- Estée Lauder - prestige skincare, makeup, and fragrance with a strong anti-aging focus. - Clinique - dermatologist-developed, fragrance-free skincare and makeup. - Glossier - minimalist, natural-looking makeup and straightforward skincare. - Fenty Beauty - inclusive foundation shades, high-impact makeup, and innovative formulas. - Rare Beauty - accessible, easy-to-use makeup known for its liquid blushes. - ColourPop - affordable, trend-driven makeup with frequent product launches. - Kosas - clean-leaning complexion, brow, and color products. - Hourglass - luxury, cruelty-free makeup focused on polished finishes. - Drunk Elephant - premium skincare centered on active ingredients and barrier-conscious routines. - CeraVe - affordable, dermatologist-recommended skincare featuring ceramides. - Paula's Choice - evidence-oriented skincare, especially exfoliants and acne products. - The Ordinary - budget-friendly, single-ingredient-focused skincare. - Kiehl's Since 1851 - botanical-inspired skincare and body care. - OLAPLEX - bond-repair products for damaged or chemically treated hair. - Briogeo - sulfate- and silicone-free haircare for varied hair types. - Native - deodorants, body wash, and personal-care products with accessible pricing. - Badger - natural balms, sunscreens, and body-care products made in New Hampshire.

Best by category:

| Category | Recommended brands | |---|---| | Luxury makeup | Estée Lauder, Hourglass, Fenty Beauty | | Affordable makeup | ColourPop, e.l.f., Rare Beauty | | Sensitive-skin skincare | Clinique, CeraVe, Paula's Choice | | Trend-focused beauty | Glossier, Kosas, Fenty Beauty | | Hair repair | OLAPLEX, Briogeo | | Natural or made-in-USA beauty | Badger, Mineral Fusion, RMS Beauty |

“American” can mean founded in the United States, headquartered there, or manufactured there; these are not always the same. Some brands are American-owned or American-founded but manufacture products internationally.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Kiehl's

Beauty

21 August 2026 – 4 October 2026 (scans 1–8)

3.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

131

Answers naming the brand

3600

Answers collected

3.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Kiehl's ranks #23 among 66 tracked brands for Beauty · United States (21 August 2026 – 4 October 2026). Its visibility is 3.6%. It was named in 131 of 3,600 AI answers across 43 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.6% AI visibility for Kiehl's in Beauty · United States, measured over 21 August 2026 – 4 October 2026. It ranks #23 among 66 tracked brands.

How often does AI mention this brand?

Kiehl's was named in 131 of 3,600 collected AI answers, across 43 of 150 tracked questions, for Beauty · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Kiehl's by all 3,600 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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