Kosas

AI visibility and ranking for Beauty: United States

Beauty [US]

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Independent clean makeup brand.

Kosas

appears in

2.8

% of measured AI answers in this industry and market.

Found score

Track Kosas’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.7

October 4, 2026

Overall visibility

2.8

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Kosas's single-scan score moved from 2.2% to 2.7%, up 0.5 percentage points. Latest recorded scan 2.7% on 4 October 2026; combined-window score 2.8%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.8% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	2.2%
24 August 2026	2.7%
30 August 2026	3.1%
6 September 2026	3.3%
13 September 2026	2.9%
20 September 2026	2.7%
27 September 2026	2.4%
4 October 2026	2.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

3.8%

Perplexity

2.8%

AI Overviews

1.7%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Kosas most often.

It appears in 3.8% of collected ChatGPT answers and 1.7% of Google AI Overviews answers: a difference of 2.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 19 of 150 questions.

Kosas appears in at least one collected answer to 12.7% of the tracked questions. That is question coverage; the 2.8% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.2% to 3.3%. The latest scan was 2.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

CeraVe

32.2

La Roche-Posay

26.7

EltaMD

14.6

The Ordinary

13.4

Vanicream

12.4

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

American dupes for expensive makeup
Best American beauty brands
Best American beauty brands on sale
Best American beauty brands to gift
Best American makeup brands
Best BB cream in America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best skincare brands founded in the US (CeraVe, Clinique, Paula's Choice)
Best American skincare brands 2026 (CeraVe, SkinCeuticals, Neutrogena)
What American skincare brands do people actually recommend (CeraVe, EltaMD, Vanicream)
American alternatives to expensive skincare (Vanicream, CeraVe, The Ordinary)
Best American beauty brands to gift (Tatcha, Estee Lauder, Fenty Beauty)
Best American skincare brands (CeraVe, SkinCeuticals, Paula's Choice)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

4 October 2026

The question asked

Best clean beauty brands in America

From the recorded answer

ILIA Beauty, Kosas, and Saie are among the top-rated clean beauty brands in America, celebrated for high-performance makeup and skin-loving formulas.

Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

ILIA Beauty, Kosas, and Saie are among the top-rated clean beauty brands in America, celebrated for high-performance makeup and skin-loving formulas.

### Top Clean Beauty Brands

- ILIA Beauty - Known for: ILIA Super Serum Skin Tint SPF 40 and multi-use makeup sticks. - Highlights: Focuses on active skincare ingredients blended with mineral makeup, packaged sustainably in recycled aluminum. - Kosas - Known for: Kosas Tinted Face Oil and Revealer Concealer. - Highlights: Combines botanical oils with lightweight coverage designed for a smooth, natural finish. - Saie - Known for: Saie Slip Tint and Dew Blush. - Highlights: Highly praised by beauty experts for creating effortless, dewy everyday looks with clean, sustainable ingredients. - RMS Beauty - Known for: RMS Beauty Luminizer and "Un" Cover-Up. - Highlights: A pioneer in raw, organic, food-grade ingredient cosmetics founded by makeup artist Rose-Marie Swift.

### Comparison Table | Brand | Core Focus | Standout Product | Price Tier | |---|---|---|---| | ILIA Beauty | Skincare-infused makeup | Super Serum Skin Tint | Moderate to High | | Kosas | Comfortable, clinical color | Revealer Concealer | Moderate | | Saie | Dewy, everyday complexion | Slip Tint SPF | Moderate | | RMS Beauty | Organic, raw ingredients | Living Luminizer | Moderate to High |

To help narrow down the best choice for you, please let me know:

- What type of product you are looking for (e.g., foundation, mascara, skincare) - Your skin type (e.g., dry, oily, sensitive) - Your preferred price range

ChatGPT

4 October 2026

The question asked

Is that celebrity-backed sunscreen brand any good

From the recorded answer

For example, celebrity-associated sunscreens include brands/products from entity["brand","Kylie Skin"], entity["brand","Fenty Beauty"], entity["brand","Kosas"], and others.

Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

I can check - but I need the name of the celebrity-backed sunscreen brand you mean. There are several, and the answer varies a lot by formula. For example, celebrity-associated sunscreens include brands/products from entity["brand","Kylie Skin"], entity["brand","Fenty Beauty"], entity["brand","Kosas"], and others. dermapproved.com

Send me the brand name (or a photo/link of the sunscreen), and I'll look at: - SPF and UVA protection - ingredient list - whether it's good for oily, dry, acne-prone, or sensitive skin - whether you're mostly paying for the celebrity name or getting a solid formula.

Perplexity

4 October 2026

The question asked

Best American beauty brands

From the recorded answer

Kosas - clean-leaning complexion, brow, and color products.

Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Some of the best American beauty brands-covering makeup, skincare, haircare, and body care-include:

- Estée Lauder - prestige skincare, makeup, and fragrance with a strong anti-aging focus. - Clinique - dermatologist-developed, fragrance-free skincare and makeup. - Glossier - minimalist, natural-looking makeup and straightforward skincare. - Fenty Beauty - inclusive foundation shades, high-impact makeup, and innovative formulas. - Rare Beauty - accessible, easy-to-use makeup known for its liquid blushes. - ColourPop - affordable, trend-driven makeup with frequent product launches. - Kosas - clean-leaning complexion, brow, and color products. - Hourglass - luxury, cruelty-free makeup focused on polished finishes. - Drunk Elephant - premium skincare centered on active ingredients and barrier-conscious routines. - CeraVe - affordable, dermatologist-recommended skincare featuring ceramides. - Paula's Choice - evidence-oriented skincare, especially exfoliants and acne products. - The Ordinary - budget-friendly, single-ingredient-focused skincare. - Kiehl's Since 1851 - botanical-inspired skincare and body care. - OLAPLEX - bond-repair products for damaged or chemically treated hair. - Briogeo - sulfate- and silicone-free haircare for varied hair types. - Native - deodorants, body wash, and personal-care products with accessible pricing. - Badger - natural balms, sunscreens, and body-care products made in New Hampshire.

Best by category:

| Category | Recommended brands | |---|---| | Luxury makeup | Estée Lauder, Hourglass, Fenty Beauty | | Affordable makeup | ColourPop, e.l.f., Rare Beauty | | Sensitive-skin skincare | Clinique, CeraVe, Paula's Choice | | Trend-focused beauty | Glossier, Kosas, Fenty Beauty | | Hair repair | OLAPLEX, Briogeo | | Natural or made-in-USA beauty | Badger, Mineral Fusion, RMS Beauty |

“American” can mean founded in the United States, headquartered there, or manufactured there; these are not always the same. Some brands are American-owned or American-founded but manufacture products internationally.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Kosas

Beauty

21 August 2026 – 4 October 2026 (scans 1–8)

2.8

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

Answers naming the brand

3600

Answers collected

2.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Kosas ranks #35 among 66 tracked brands for Beauty · United States (21 August 2026 – 4 October 2026). Its visibility is 2.8%. It was named in 99 of 3,600 AI answers across 19 of 150 tracked questions, averaging position 3.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.8% AI visibility for Kosas in Beauty · United States, measured over 21 August 2026 – 4 October 2026. It ranks #35 among 66 tracked brands.

How often does AI mention this brand?

Kosas was named in 99 of 3,600 collected AI answers, across 19 of 150 tracked questions, for Beauty · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Kosas by all 3,600 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Submitted for review.

Kosas