The Ordinary
AI Visibility Score and Ranking for
Beauty [US]
Ingredient-led skincare known for single-active formulas at low prices.
The Ordinary ranks #4 in the US Beauty AI Visibility Index with a Visibility Score of 13.5/100 — named in 183 of 1,351 AI answers across 54 of 150 tracked questions, averaging position 3.0 when mentioned.
13.5
Visibility score
4
Found Rank
new
Movement vs last window
3.0
Avg. position when mentioned
54
Prompts hit, of 150
Where this brand sits in its industry
Not every platform agrees.
AI platforms don't agree with each other — here's how the score breaks down, and which one rates it highest.
ChatGPT 20.2% · Perplexity 10.0% · AI Overviews 10.4%
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Book an Agentic AssessmentHow it works
The questions shoppers ask. Every day. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.
2. We ask every day, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Daily scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is The Ordinary's AI Visibility Score?
The Ordinary has an AI Visibility Score of 13.5 in the US Beauty AI Visibility Index, ranked #4.
How often does AI recommend The Ordinary?
The Ordinary was named in 183 of 1,351 AI answers analysed, across 54 tracked questions, averaging position 3.0 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions American beauty shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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