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Summer Fridays

Summer Fridays

AI visibility and ranking for Beauty: United States

Independent skincare brand founded by Marianna Hewitt and Lauren Gores Ireland.

Summer Fridays
appears in
2.0
% of measured AI answers in this industry and market.

Found score

Track Summer Fridays’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.2

October 4, 2026

Overall visibility

2.0

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

46

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Summer Fridays's single-scan score moved from 1.8% to 2.2%, up 0.4 percentage points. Latest recorded scan 2.2% on 4 October 2026; combined-window score 2.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.0% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.8%
24 August 20262.0%
30 August 20262.7%
6 September 20262.2%
13 September 20261.6%
20 September 20261.3%
27 September 20262.0%
4 October 20262.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.6%

Perplexity Logo

Perplexity

2.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.2%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Summer Fridays most often.

It appears in 2.6% of collected ChatGPT answers and 1.2% of Google AI Overviews answers: a difference of 1.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 21 of 150 questions.

Summer Fridays appears in at least one collected answer to 14.0% of the tracked questions. That is question coverage; the 2.0% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.3% to 2.7%. The latest scan was 2.2% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • American dupes for expensive makeup
  • Best American beauty brands
  • Best American beauty brands on sale
  • Best American beauty brands to gift
  • Best Mother's Day beauty gifts in America
  • Best beauty gifts in America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American beauty brands (Estee Lauder, Clinique, Glossier)
  • Best female founded beauty brands in the US (Rare Beauty, Glossier, Tower 28)
  • Best skincare brands founded in the US (CeraVe, Clinique, Paula's Choice)
  • Best American skincare brands 2026 (CeraVe, SkinCeuticals, Neutrogena)
  • What American skincare brands do people actually recommend (CeraVe, EltaMD, Vanicream)
  • American alternatives to expensive skincare (Vanicream, CeraVe, The Ordinary)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best lip balm in the US

From the recorded answer

Best Luxury / Viral: [Summer Fridays Lip Butter Balm]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 27 September 2026

The La Roche-Posay Cicaplast Lips Hydration Restore Lip Balm (around $8-$10) is widely considered the best overall for repairing severely dry and chapped lips due to its soothing 5% panthenol and protective shea butter formula.

### Top Lip Balms by Category

- Best Overall for Repair: La Roche-Posay Cicaplast Lips ($8-$10) - Features panthenol and shea butter to instantly rebuild the skin barrier without fragrance. - Best Drugstore / Budget: Dr. Bronner's Naked Organic Lip Balm ($4) - Recommended by Wirecutter for clean, simple, organic beeswax hydration. - Best Luxury / Viral: Summer Fridays Lip Butter Balm ($24) - Praised by Allure for a glossy, non-sticky finish and rich hydration. - Best for Severely Chapped/Cracked Lips: Dr. Dan's Cortibalm ($8) - Contains 1% hydrocortisone for fast-acting medical relief on painfully cracked lips. - Best Everyday Classic: Vaseline Lip Therapy Mini ($2-$4) - There is a consensus on Reddit that plain Vaseline is an unbeatable, highly affordable occlusive for locking in moisture.

If you want to narrow down your choice, tell me:

- Are your lips severely chapped/cracked or just dry for daily wear? - Do you prefer a tint, gloss, or clear matte finish? - Do you need sun protection (SPF) included?

ChatGPT

The question asked

Best daily face sunscreen for American summer

From the recorded answer

### Summer Fridays ShadeDrops SPF 50 …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

For American summer, I'd prioritize broad-spectrum SPF 50-ish, water resistance, lightweight texture, and something you'll actually reapply. The American Academy of Dermatology recommends at least SPF 30, broad-spectrum protection, and water resistance. www.aad.orgwww.aad.org

### My top picks

### EltaMD UV Clear Broad-Spectrum SPF 46 $46.00

### [Supergoop! Unseen Sunscreen SPF 50]() $38.00

### Summer Fridays ShadeDrops SPF 50 $38.00

### La Roche-Posay Anthelios SPF 60 Ultra Light Fluid $35.99

### La Roche-Posay Anthelios Mineral SPF 50 $42.99

🥇 Best overall: EltaMD UV Clear SPF 46 Excellent everyday face sunscreen if you have normal, combination, sensitive, acne-prone, or redness-prone skin. It's lightweight, oil-free, and contains niacinamide. EltaMD UV Clear Broad-Spectrum SPF 46

🥈 Best for hot/humid weather: Supergoop! Unseen SPF 50 Silicone-like, invisible finish that works particularly well under makeup. [Supergoop! Unseen Sunscreen SPF 50]()

🥉 Best mineral option: La Roche-Posay Anthelios Mineral SPF 50 A good choice if your skin is sensitive or easily irritated. Mineral sunscreens containing zinc oxide/titanium dioxide are specifically recommended by dermatologists for sensitive skin. www.aad.org La Roche-Posay Anthelios Mineral Ultra Light Sunscreen Fluid SPF 50

Best for oily skin: La Roche-Posay Anthelios SPF 60 Ultra Light Fluid. La Roche-Posay Anthelios 60 Ultra Light Sunscreen Fluid

### One important summer tip Don't rely on the SPF number alone. Apply generously 15 minutes before going outside and reapply about every 2 hours, or after swimming/sweating. www.aad.org

If you tell me your skin type (oily/dry/combination), skin tone, and budget, I can narrow this to the single best sunscreen for you.

Perplexity

The question asked

Best new American skincare brands

From the recorded answer

Summer Fridays - Elegant, gentle formulas with strong emphasis on hydration and comfortable textures.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Some of the best newer American skincare brands to explore are:

- Topicals - Targeted products for hyperpigmentation, acne, eczema-prone skin, and irritation; especially known for its Faded serum and Like Butter moisturizer. - Naturium - Ingredient-focused, affordable formulas built around niacinamide, retinol, vitamin C, and peptides. - Rhode - Minimalist, barrier-focused skincare with lightweight textures; its peptide lip treatment and glazing products are particularly popular. - Summer Fridays - Elegant, gentle formulas with strong emphasis on hydration and comfortable textures. - Dieux - Transparent, science-minded brand known for reusable eye masks, peptide serum, and barrier-supporting moisturizer. - Experiment - Small, innovative line focused on skin-prep products, including peel-off masks and customizable treatments. - Prequel - Dermatologist-developed, budget-friendly products centered on sensitive and compromised skin. - Crown Affair - Best known for hair care, but its body and skin products fit a refined, fragrance-conscious routine. - Nécessaire - Modern body care with active ingredients such as niacinamide, lactic acid, and peptides. - OSEA - Established rather than brand-new, but still a strong American option for vegan, seaweed-based skincare.

For the best balance of performance and price, start with Naturium or Prequel. For sensitive or irritated skin, consider Topicals, Dieux, or Prequel; for a more luxurious experience, choose Summer Fridays or OSEA. These brands are frequently highlighted among newer or trending American skincare names.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Summer Fridays

Beauty

21 August 2026 – 4 October 2026 (scans 1–8)

2.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

71

Answers naming the brand

3600

Answers collected

2.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Summer Fridays ranks #46 among 66 tracked brands for Beauty · United States (21 August 2026 – 4 October 2026). Its visibility is 2.0%. It was named in 71 of 3,600 AI answers across 21 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.0% AI visibility for Summer Fridays in Beauty · United States, measured over 21 August 2026 – 4 October 2026. It ranks #46 among 66 tracked brands.

How often does AI mention this brand?

Summer Fridays was named in 71 of 3,600 collected AI answers, across 21 of 150 tracked questions, for Beauty · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Summer Fridays by all 3,600 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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