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Summer Fridays

Summer Fridays

AI visibility and ranking for Beauty: United States

Independent skincare brand founded by Marianna Hewitt and Lauren Gores Ireland.

Summer Fridays
appears in
2.0
% of measured AI answers in this industry and market.

Found score

Track Summer Fridays’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

2.0

October 11, 2026

Overall visibility

2.0

21 August 2026 – 11 October 2026 (scans 1–9)

Industry rank

46

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, Summer Fridays's single-scan score moved from 1.8% to 2.0%, up 0.2 percentage points. Latest recorded scan 2.0% on 11 October 2026; combined-window score 2.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.0% over 21 August 2026 – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.8%
24 August 20262.0%
30 August 20262.7%
6 September 20262.2%
13 September 20261.6%
20 September 20261.3%
27 September 20262.0%
4 October 20262.2%
11 October 20262.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.4%

Perplexity Logo

Perplexity

2.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.1%

21 August 2026 – 11 October 2026 (scans 1–9)

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ChatGPT names Summer Fridays most often.

It appears in 2.4% of collected ChatGPT answers and 1.1% of Google AI Overviews answers: a difference of 1.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 21 of 150 questions.

Summer Fridays appears in at least one collected answer to 14.0% of the tracked questions. That is question coverage; the 2.0% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 1.3% to 2.7%. The latest scan was 2.0% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • American dupes for expensive makeup
  • Best American beauty brands
  • Best American beauty brands on sale
  • Best American beauty brands to gift
  • Best Mother's Day beauty gifts in America
  • Best beauty gifts in America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American beauty brands (Estee Lauder, Clinique, Fenty Beauty)
  • Best American skincare brands 2026 (CeraVe, The Ordinary, Paula's Choice)
  • Best skincare brands founded in the US (Clinique, Estee Lauder, CeraVe)
  • American alternatives to expensive skincare (SkinCeuticals, Drunk Elephant, Tatcha)
  • Best American skincare brands (CeraVe, Paula's Choice, SkinCeuticals)
  • Best clean beauty brands in America (ILIA Beauty, Saie, MERIT Beauty)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best lip balm in the US

From the recorded answer

Best Overall: **[Summer Fridays Lip Butter Balm]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

The best lip balms in the USA span several categories depending on your specific needs, ranging from everyday hydration to heavy-duty repair:

- Best Overall: Summer Fridays Lip Butter Balm ($24-$26) offers deep hydration, a glossy finish, and a non-sticky feel. - Best Drugstore / Budget: Vaseline Lip Therapy Original Mini (~$3-$5) locks in moisture and is widely praised for simple, reliable healing. - Best for Sensitive Skin / Chapped Lips: La Roche-Posay Cicaplast Lips Hydration Restore Lip Balm (~$10) rebuilds the skin barrier with panthenol and shea butter without fragrance or parabens. - Best Tinted: Burt's Bees Tinted Lip Balm (~$5-$6) provides up to 8 hours of conditioning moisture with a natural, subtle color. - Best with SPF: EltaMD UV Lip Balm Broad-Spectrum SPF 36 (~$21) or Coola Original Liplux Lip Balm Sunscreen feature mineral/broad-spectrum sun protection for daily wear. - Best Medicated: Jack Black Intense Therapy Lip Balm (~$10) or Dr. Dan's Cortibalm work well for severely cracked or wind-burned lips.

If you'd like to narrow down the best option, let me know:

- Are you looking for daily hydration, a tint/gloss, sun protection (SPF), or repair for chapped lips? - Do you have a budget in mind?

ChatGPT

The question asked

Best American beauty brands to gift

From the recorded answer

4\. Summer Fridays - best for a stylish small gift* …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best American beauty brands to gift

If you want a gift that feels distinctly American, I'd look for brands with iconic products, beautiful packaging, and gift sets that feel a little more special than everyday beauty essentials. The best choice depends on whether you're shopping for a skincare lover, a makeup enthusiast, or someone who loves fragrance and body care.

Here are my top picks, from affordable little luxuries to premium gifts.

## 8 American beauty brands worth gifting

!Soft Pinch Cheek & Lip Trio Makeup Gift Set - Rare Beauty by Selena Gomez | Sephora

1\. Rare Beauty - best for trendy makeup

(Top pick)

Modern, wearable makeup with a youthful feel. The Soft Pinch Liquid Blush and lip products make lovely gifts for someone who follows beauty trends.

Gift budget: \$25-\$60

Shop Rare Beauty

---

![El set de bienvenida

- MERIT Beauty](

2\. MERIT Beauty - best for understated luxury

Chic, minimalist packaging and easy everyday makeup. Try a Signature Lip product or a curated set for someone who likes the effortless, polished look.

Gift budget: \$30-\$100

Shop MERIT

---

!The Gloss Bomb Vault Full-Size Universal Lip Luminizer 10-Piece Set | Fenty Beauty

3\. Fenty Beauty - best for a fun, statement gift

Famous for inclusive complexion products and glossy lips. A lip gloss set is a particularly good choice if you don't know someone's foundation shade.

Gift budget: \$25-\$70

Shop Fenty Beauty

---

!The 15 Best Lip Balms and Treatments, Tested by Beauty Experts | Marie Claire

4\. Summer Fridays - best for a stylish small gift

Lip Butter Balms and hydrating skincare are ideal for a beauty-conscious friend. The aesthetic is clean, contemporary, and easy to gift.

Gift budget: \$25-\$80

Shop Summer Fridays

---

![Undaria Body Glow Trio - OSEA® Malibu](

5\. OSEA Malibu - best for spa-like self-care

Known for seaweed-inspired skincare and body care. Body oil or a body-care collection feels thoughtful, luxurious, and a little less predictable than makeup.

Gift budget: \$35-\$100

Shop OSEA

---

!Brazilian Bum Bum Duo Gift Set - fra Sol de Janeiro - Parfym.no

6\. Sol de Janeiro - best for body care and fragrance

A crowd-pleasing choice for scented body creams, shower products, and fragrance mists. Particularly good for younger recipients and anyone who loves a sweet, summery scent.

Gift budget: \$25-\$75

Shop Sol de Janeiro

---

!Sephora

7\. Estée Lauder - best for a classic luxury gift

A longstanding American beauty house. Advanced Night Repair serum and coordinated skincare gift sets are excellent for a mother, aunt, partner, or someone who appreciates established luxury brands.

Gift budget: \$50-\$200+

Shop Estée Lauder

---

![Kosas Exclusives - Kosas Cosmetics](

8\. Kosas - best for modern everyday beauty

A good option for someone who prefers fresh-looking makeup, creamy blushes, lip oils, and skin-focused formulas. Choose a lip or cheek product for a lower-risk gift.

Gift budget: \$25-\$90

Shop Kosas

## My favorite picks by budget

| Budget | What I'd give | |--------|--------| | Under \$30 | Rare Beauty lip product or Summer Fridays Lip Butter Balm | | \$30-\$60 | Fenty Beauty gloss set or Sol de Janeiro minis | | \$60-\$100 | MERIT makeup set or OSEA body-care collection | | \$100+ | Estée Lauder luxury skincare gift set |

These are approximate shopping budgets, not verified current prices. Beauty gift guides from Ulta Beauty and Byrdie are useful for comparing current sets and value. www.ulta.comwww.byrdie.com

## Where I'd start

If you're buying a gift for someone abroad and want it to feel distinctly American, I'd prioritize Rare Beauty, MERIT, Summer Fridays, or Fenty Beauty\. For a more traditional luxury present, choose Estée Lauder.

One question: Who are you buying for, and what's your budget? I can narrow this down to the most gift-worthy brands and specific products.

Perplexity

The question asked

Best face oil in America

From the recorded answer

The best overall face oil in America right now is Summer Fridays Heavenly Sixteen All-In-One Face Oil-a versatile option for hydration and glow, priced around $55.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

The best overall face oil in America right now is Summer Fridays Heavenly Sixteen All-In-One Face Oil-a versatile option for hydration and glow, priced around $55.

Other strong choices:

- Best for mature or dry skin: Biossance 100% Sugarcane Squalane Oil-lightweight, simple, and highly moisturizing. - Best brightening option: Biossance Vitamin C Rose Face Oil with Squalane. - Best affordable natural oil: Cliganic 100% pure jojoba oil-cold-pressed, fragrance-free, and suitable for face and body. - Best for acne-prone or oily skin: Good Molecules Pure Cold-Pressed Rosehip Seed Oil; use only a few drops and patch-test first.

Apply 2-3 drops as the final step at night, or layer it over moisturizer to help seal in hydration. Avoid fragranced oils if your skin is sensitive, and patch-test any new product.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Summer Fridays

Beauty

21 August 2026 – 11 October 2026 (scans 1–9)

2.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

80

Answers naming the brand

4046

Answers collected

2.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Summer Fridays ranks #46 among 66 tracked brands for Beauty · United States (21 August 2026 – 11 October 2026). Its visibility is 2.0%. It was named in 80 of 4,046 AI answers across 21 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.0% AI visibility for Summer Fridays in Beauty · United States, measured over 21 August 2026 – 11 October 2026. It ranks #46 among 66 tracked brands.

How often does AI mention this brand?

Summer Fridays was named in 80 of 4,046 collected AI answers, across 21 of 150 tracked questions, for Beauty · United States (21 August 2026 – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Summer Fridays by all 4,046 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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