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Beauty
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Neutrogena

Neutrogena

AI visibility and ranking for Beauty: United States

Mass-market skincare and suncare sold through drugstores nationwide.

Neutrogena
appears in
13.7
% of measured AI answers in this industry and market.

Found score

Track Neutrogena’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

20.9

October 25, 2026

Overall visibility

13.7

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

5

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Neutrogena's single-scan score moved from 12.2% to 20.9%, up 8.7 percentage points. Latest recorded scan 20.9% on 25 October 2026; combined-window score 13.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 13.7% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202612.2%
24 August 202611.3%
30 August 202610.9%
6 September 202613.1%
13 September 202610.5%
20 September 202612.7%
27 September 202611.6%
4 October 202615.3%
11 October 202614.8%
18 October 202617.7%
25 October 202620.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

18.5%

Perplexity Logo

Perplexity

14.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

8.6%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Neutrogena most often.

It appears in 18.5% of collected ChatGPT answers and 8.6% of Google AI Overviews answers: a difference of 9.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 83 of 150 questions.

Neutrogena appears in at least one collected answer to 55.3% of the tracked questions. That is question coverage; the 13.7% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 10.5% to 20.9%. The latest scan was 20.9% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • American alternatives to expensive skincare
  • Best American beauty brands
  • Best American beauty brands on sale
  • Best American skincare brands
  • Best American skincare brands 2026
  • Best American skincare for beginners

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American beauty brands (Fenty Beauty, Rare Beauty, e.l.f. Cosmetics)
  • Best female founded beauty brands in the US (Glossier, Tower 28, Tatcha)
  • Best American beauty brands to gift (Fenty Beauty, Rare Beauty, Glossier)
  • Best clean beauty brands in America (100% Pure, OSEA Malibu, True Botanicals)
  • Best American makeup brands (e.l.f. Cosmetics, Fenty Beauty, Maybelline)
  • American dupes for expensive makeup (Charlotte Tilbury, Rare Beauty, Fenty Beauty)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best sunscreen in the US

From the recorded answer

… he best sunscreens in the USA vary by skin type, preference, and use case, with top-rated options recommended by dermatologists and product reviewers including [Neutrogena Ultra Sheer Dry-Touch Sunscreen SPF 70]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best sunscreens in the USA vary by skin type, preference, and use case, with top-rated options recommended by dermatologists and product reviewers including Neutrogena Ultra Sheer Dry-Touch Sunscreen SPF 70 and Blue Lizard Sensitive Mineral Sunscreen SPF 50+.

### Top Sunscreens by Category

- Best Overall Chemical Sunscreen / Daily Use: Aveeno Protect + Hydrate Sunscreen Body Lotion (SPF 60) - Fast-absorbing, oil-free, and infused with prebiotic oat. - Best Mineral Sunscreen for Sensitive Skin: Blue Lizard Sensitive Mineral Sunscreen (SPF 50+) - 100% mineral active ingredients (zinc oxide and titanium dioxide) with smart-cap UV reminder technology. - Best Lightweight / Non-Greasy: Neutrogena Ultra Sheer Dry-Touch Sunscreen (SPF 70) - Features Helioplex technology with a clean, non-shiny finish. - Best for Acne-Prone Skin: Banana Boat Light As Air Sunscreen Lotion (SPF 50) - Absorbs excess oil and moisture while remaining breathable. - Best for Dark Skin Tones: Black Girl Sunscreen Make It Glow (SPF 30) - Designed to dry clear without leaving a white cast. - Best High-End / Face Overall: Ilia Sun Serum Mineral Sunscreen (SPF 50) or Tatcha The Milky Sunscreen (SPF 50+).

### General Shopping Guidelines

- SPF Level: Choose SPF 30 or higher with broad-spectrum protection against both UVA and UVB rays. - Water Resistance: Look for 80 minutes of water and sweat resistance if you plan to swim or exercise outdoors. - Application: Apply roughly 1 ounce (a shot glass full) to your body 15 minutes before sun exposure and reapply every 2 hours.

To help narrow down the best option, tell me:

- What part of the body (face vs. body) is this for? - What is your skin type (sensitive, dry, oily, or acne-prone)? - Do you prefer a mineral (zinc/titanium) or chemical formula?

ChatGPT

The question asked

Best face sunscreen in America

From the recorded answer

## 5\. Neutrogena Clear Face SPF 50 …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best face sunscreens in America (2026)

If you want the best sunscreen for your face in the USA, my top overall recommendation is EltaMD UV Clear Broad-Spectrum SPF 46\. It is frequently recommended by dermatologists and is especially worth considering if you have oily, sensitive, or acne-prone skin. Recent 2026 reviews from Fortune and Prevention also rank it as a top facial sunscreen. fortune.comwww.prevention.com

Here are the best alternatives depending on your skin type, budget, and preferred finish.

## Top 5 face sunscreens to consider

!EltaMD UV Clear Broad-Spectrum SPF 46 | Skin Truth

## 1\. EltaMD UV Clear SPF 46

(Best overall)

Approx. \$40-\$49

Lightweight, with niacinamide and hydrating ingredients. A strong choice for oily, acne-prone, and sensitive skin.

Best for: everyday use and wearing under makeup.

fortune.comwww.prevention.comwww.target.com

---

![](

## 2\. La Roche-Posay Anthelios Tinted Mineral SPF 50

Approx. \$40

Mineral sunscreen with a tint to help even skin tone. The available shades make it worth considering if you want less visible white residue.

Best for: tinted coverage and mineral protection.

www.elle.comwww.laroche-posay.us

Shop at La Roche-Posay

---

!Supergoop! New Unseen Sunscreen SPF 50 - Clear Gel Face Sunscreen

## 3\. Supergoop! Unseen Sunscreen SPF 50

Approx. \$38

Clear, lightweight sunscreen with a primer-like finish and no obvious white cast.

Best for: makeup users and an invisible finish.

www.elle.comwww.laroche-posay.uswww.vogue.com

Shop at Sephora

---

!Invisible Mineral Sunscreen SPF 50| CeraVe

## 4\. CeraVe Invisible Mineral Face SPF 50

Approx. \$14

A more affordable mineral option formulated with skin-supporting ingredients. A practical everyday choice if you want to spend less.

Best for: budget-conscious shoppers and sensitive skin.

fortune.comwww.prevention.comwww.target.com

Shop at Target

---

!Fragrance-Free Sunscreen Lotion For Acne-Prone Skin SPF 50

## 5\. Neutrogena Clear Face SPF 50

Approx. \$12-\$15

Oil-free, non-comedogenic sunscreen designed for oily and breakout-prone skin.

Best for: affordable daily protection.

www.walmart.comwww.prevention.com

Shop at Walmart

## Which one should you choose?

| Your skin type or goal | My pick | |--------|--------| | Oily or acne-prone skin | EltaMD UV Clear | | Dry skin | Neutrogena Hydro Boost SPF 50 | | Darker skin tone; want less white cast | Supergoop\! Unseen SPF 50 | | Want tinted mineral protection | La Roche-Posay Anthelios Tinted SPF 50 | | Affordable sunscreen | CeraVe Invisible Mineral SPF 50 |

## How to get the best protection

- Choose broad-spectrum SPF 30 or higher; SPF 50 is a good everyday choice. - Apply generously to your face, ears, and neck. - Reapply approximately every two hours outdoors, and after swimming or heavy sweating, following the label directions. - If you have dark spots or melasma, consider a tinted sunscreen containing iron oxides.

One quick question\: What is your skin type? I can narrow this down to the best one for you.

1\. Your skin type

Oily or acne-prone

Dry

Combination

Sensitive

Normal

---

2\. What matters most?

No white cast

Dark spots and even skin tone

Anti-aging

Oil control

Sensitive-skin protection

---

3\. Budget

Under \$25

\$25-\$45

\$45 or more

[Find my best sunscreen]

Perplexity

The question asked

Best American sunscreen brands

From the recorded answer

Neutrogena - Best affordable all-around option; Beach Defense and Ultra Sheer lines offer broad-spectrum SPF 50 and water-resistant formulas.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best American sunscreen brands depend on your needs, but these are strong choices:

- Neutrogena - Best affordable all-around option; Beach Defense and Ultra Sheer lines offer broad-spectrum SPF 50 and water-resistant formulas. - EltaMD - Best for facial and sensitive or acne-prone skin; UV Clear is lightweight, non-comedogenic, and contains niacinamide. - Supergoop! - Best premium everyday face sunscreen; offers elegant, makeup-friendly textures and strong options for daily wear. - CeraVe - Best for dry or sensitive skin; its mineral sunscreens emphasize moisturizing and barrier-supporting ingredients. - Aveeno - Best for sensitive skin and families; Protect + Hydrate provides broad-spectrum protection with a moisturizing formula. - Coppertone - Best for sports and outdoor use; Sport products are designed for sweat and water resistance. - Banana Boat - Best budget chemical sunscreen; Sheer Sensitive SPF 50 was rated highly for broad-spectrum, water-resistant protection. - Sun Bum - Best for beach-focused body sunscreen; its body lotion is a well-regarded drugstore option. - Blue Lizard - Best mineral sunscreen for sensitive skin; its Sensitive Mineral SPF 50 uses zinc oxide and titanium dioxide and is fragrance-free. - Vacation - Best for a pleasant, cosmetic beach sunscreen; its Classic Lotion SPF 50 was selected as a top body sunscreen by NBC News.

Quick picks: - Best overall value: Neutrogena - Best face sunscreen: EltaMD UV Clear - Best premium daily sunscreen: Supergoop! - Best mineral option: Blue Lizard - Best body sunscreen: Banana Boat or Neutrogena - Best for sensitive skin: CeraVe, Blue Lizard, or Aveeno

Choose broad-spectrum SPF 30 or higher; for swimming, sweating, or outdoor sports, select a water-resistant formula and reapply as directed.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Neutrogena

Beauty

21 August 2026 – 25 October 2026 (scans 1–11)

13.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

678

Answers naming the brand

4943

Answers collected

13.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Neutrogena ranks #5 among 66 tracked brands for Beauty · United States (21 August 2026 – 25 October 2026). Its visibility is 13.7%. It was named in 678 of 4,943 AI answers across 83 of 150 tracked questions, averaging position 3.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 13.7% AI visibility for Neutrogena in Beauty · United States, measured over 21 August 2026 – 25 October 2026. It ranks #5 among 66 tracked brands.

How often does AI mention this brand?

Neutrogena was named in 678 of 4,943 collected AI answers, across 83 of 150 tracked questions, for Beauty · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Neutrogena by all 4,943 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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