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Neutrogena

Neutrogena

AI visibility and ranking for Beauty: United States

Mass-market skincare and suncare sold through drugstores nationwide.

Neutrogena
appears in
12.2
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

15.3

October 4, 2026

Overall visibility

12.2

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

6

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Neutrogena's single-scan score moved from 12.2% to 15.3%, up 3.1 percentage points. Latest recorded scan 15.3% on 4 October 2026; combined-window score 12.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 12.2% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202612.2%
24 August 202611.3%
30 August 202610.9%
6 September 202613.1%
13 September 202610.5%
20 September 202612.7%
27 September 202611.6%
4 October 202615.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

16.7%

Perplexity Logo

Perplexity

11.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

8.0%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Neutrogena most often.

It appears in 16.7% of collected ChatGPT answers and 8.0% of Google AI Overviews answers: a difference of 8.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 75 of 150 questions.

Neutrogena appears in at least one collected answer to 50.0% of the tracked questions. That is question coverage; the 12.2% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 10.5% to 15.3%. The latest scan was 15.3% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • American alternatives to expensive skincare
  • Best American beauty brands
  • Best American skincare brands
  • Best American skincare brands 2026
  • Best American skincare for beginners
  • Best American skincare for men

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best female founded beauty brands in the US (Rare Beauty, Glossier, Tower 28)
  • Best skincare brands founded in the US (CeraVe, Clinique, Paula's Choice)
  • Best American beauty brands to gift (Tatcha, Estee Lauder, Fenty Beauty)
  • Best American makeup brands (Rare Beauty, Fenty Beauty, e.l.f. Cosmetics)
  • Best clean beauty brands in America (ILIA Beauty, Kosas, Saie)
  • Best cruelty free skincare in America (Paula's Choice, Pacifica Beauty, The Ordinary)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best affordable sunscreen in America

From the recorded answer

| **[Neutrogena Beach Defense]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best affordable sunscreen in America is [Equate Sport SPF Sunscreen Lotion](, which costs around $4.88 for an 8-fluid-ounce bottle at Walmart.

### Top Affordable Sunscreens Add to list

- Price: $4.88 (8 fl oz) - Fulfills Requirements: Broad-spectrum SPF 50 protection, water-resistant for up to 80 minutes, and made without oxybenzone, parabens, or dyes. - User/Expert Feedback: Reviewers on Walmart note that it absorbs quickly, isn't overly sticky, and provides long-lasting outdoor protection.

Add to list

- Price: Travel-size options start around $1.99; full sizes generally range under $11 depending on the retailer. - Fulfills Requirements: High SPF 70 broad-spectrum defense using Helioplex technology, oil-free, and lightweight. - User/Expert Feedback: StyleCraze and consumer reviews highlight that it absorbs fast and resists sweat and water during heavy outdoor use.

Add to list

- Price: $7.99 (3 fl oz) at Target - Fulfills Requirements: Formulated specifically for the face, oil-free, and designed to prevent breakouts while blocking UVA/UVB rays. - User/Expert Feedback: Target buyers confirm it feels water-light and controls excess facial shine without clogging pores.

Show more

### Quick Comparison | Product Name | SPF Level | Size | Price | Best For | |---|---|---|---|---| | Equate Sport Lotion | SPF 50 | 8 fl oz | $4.88 | Budget body protection | | Neutrogena Beach Defense | SPF 70 | Variable | ~$3.43-$4.99 | High-activity water resistance | | up & up Clear Face | SPF 50 | 3 fl oz | $7.99 | Oily or acne-prone facial skin |

If you let me know:

- Is it for face or body? - Do you prefer a chemical or mineral formula? - What is your skin type (sensitive, oily, dry)?

I can narrow down the best choice for your specific routine.

ChatGPT

The question asked

Best sunscreen in the US

From the recorded answer

### Neutrogena Clear Face SPF 50 …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean the best sunscreens you can buy in the U.S. right now, I'd narrow it down this way. The American Academy of Dermatology recommends SPF 30+, broad-spectrum UVA/UVB protection, and water resistance. www.aad.org

### 🏆 My top picks

### Supergoop! Unseen Sunscreen SPF 50 $48.00

### CeraVe Invisible Mineral Face Sunscreen SPF 50 $13.99

### Blue Lizard Sheer Mineral SPF 50 $20.99

### La Roche-Posay Anthelios UV Air SPF 50 $39.99

### Neutrogena Clear Face SPF 50 $12.49

1. Best overall for face - Supergoop! Unseen SPF 50 Invisible, lightweight, scent-free and works particularly well under makeup. It's a great choice if you dislike the feel of traditional sunscreen.

2. Best affordable/mineral - CeraVe Invisible Mineral SPF 50 A good everyday option, particularly if you want mineral protection without spending $40-50.

3. Best for sensitive skin - Blue Lizard Sensitive Mineral SPF 50+ Mineral sunscreen with zinc oxide/titanium dioxide and 80-minute water resistance. Dermatologists generally favor mineral formulas for sensitive skin. www.aad.org

4. Best lightweight European-style feel - La Roche-Posay Anthelios UV Air SPF 50 Very light serum-like texture and a strong choice for daily facial use.

5. Best budget option for oily/acne-prone skin - Neutrogena Clear Face SPF 50 Designed specifically for oily/acne-prone skin and has a more matte feel.

### If I had to choose just one For most adults: Supergoop! Unseen SPF 50. For sensitive skin: Blue Lizard Sensitive Mineral SPF 50+. For acne/oily skin: Neutrogena Clear Face SPF 50. For darker skin / avoiding white cast: a tinted SPF with iron oxide is worth considering, since tinted formulas can also provide protection against visible light that contributes to hyperpigmentation. www.aad.orgwww.aad.org

One important point: SPF 50 isn't a substitute for applying enough sunscreen. AAD recommends reapplying about every 2 hours outdoors and after swimming or sweating. www.aad.orgwww.aad.org

If you tell me your skin type (oily/dry/combination), skin tone, age, and whether it's for face or body, I can narrow this to the 3 best sunscreens specifically for you.

Perplexity

The question asked

Best face sunscreen in America

From the recorded answer

Best budget option: Neutrogena Invisible Daily Defense SPF 50 - lightweight and commonly available.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best face sunscreen for most people in the U.S. is La Roche-Posay Anthelios Melt-In Milk SPF 60: broad-spectrum, water-resistant, widely available, and suitable for everyday use. For facial use, choose at least broad-spectrum SPF 30; SPF 30-50 is generally sufficient.

### Best picks by skin type

- Best overall: La Roche-Posay Anthelios Melt-In Milk SPF 60 - reliable protection and easy to find; may feel richer on oily skin. - Best for oily or acne-prone skin: EltaMD UV Clear SPF 46 - lightweight and cosmetically elegant; often preferred for sensitive or blemish-prone skin. - Best mineral option: La Roche-Posay Anthelios Mineral Zinc Oxide SPF 50 - good for sensitive skin, though it can leave a white cast. - Best tinted option: EltaMD UV Clear Tinted SPF 46 - adds tint that can reduce visible white cast. - Best budget option: Neutrogena Invisible Daily Defense SPF 50 - lightweight and commonly available. - Best Korean sunscreen: Round Lab Birch Juice SPF 50+ - highly rated for comfortable daily wear, but not as water-resistant as many U.S. sport sunscreens.

Apply generously to the face, ears, and neck every morning, and reapply about every two hours outdoors or after swimming and sweating. Choose “broad spectrum” and, if you will be outside, water-resistant labeling.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Neutrogena

Beauty

21 August 2026 – 4 October 2026 (scans 1–8)

12.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

439

Answers naming the brand

3600

Answers collected

12.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Neutrogena ranks #6 among 66 tracked brands for Beauty · United States (21 August 2026 – 4 October 2026). Its visibility is 12.2%. It was named in 439 of 3,600 AI answers across 75 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 12.2% AI visibility for Neutrogena in Beauty · United States, measured over 21 August 2026 – 4 October 2026. It ranks #6 among 66 tracked brands.

How often does AI mention this brand?

Neutrogena was named in 439 of 3,600 collected AI answers, across 75 of 150 tracked questions, for Beauty · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Neutrogena by all 3,600 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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