The question asked
Best female founded beauty brands in the US
From the recorded answer
Danessa Myricks Beauty - Founded by makeup artist Danessa Myricks, celebrated for bold, multi-use, and inclusive products that work across all skin tones and creative styles.
Read recorded answer
Recorded answer text · Google AI Overviews · 25 October 2026
Here are some of the top female-founded and women-led beauty brands in the U.S.:
### Makeup & Complexion
- Glossier - Founded in 2014 by Emily Weiss, this digital-first brand revolutionized "no-makeup makeup" with cult-favorite items like Boy Brow and Balm Dotcom. - Pat McGrath Labs - Founded by legendary makeup artist Pat McGrath, known for high-fashion pigment payoffs, iconic runway looks, and luxury cosmetics. - Danessa Myricks Beauty - Founded by makeup artist Danessa Myricks, celebrated for bold, multi-use, and inclusive products that work across all skin tones and creative styles. - Anastasia Beverly Hills - Founded by Anastasia Soare in 1997, a pioneer in precision eyebrow shaping and eye palettes. - Mented Cosmetics - Co-founded by KJ Miller and Amanda Johnson to create nude lipsticks, foundations, and everyday makeup explicitly designed for women of color. - Beautyblender - Founded by Hollywood makeup artist Rea Ann Silva, creator of the iconic neon-pink contour makeup sponge.
### Skincare & Acne Care
- Hero Cosmetics - Founded by Ju Rhyu, this New York-based brand created a massive cult following with its Mighty Patch hydrocolloid acne stickers. - Kosas - Founded in 2015 by Sheena Yaitanes, known for botanical, skin-loving "clean beauty" makeup and skincare hybrids. - Westman Atelier - Founded by celebrity makeup artist Gucci Westman, offering luxury, clean-ingredient cosmetic and skincare formulas.
### Haircare
- Briogeo - Founded in 2013 by Nancy Twine, an independent clean haircare line formulated to treat all hair types and curl textures. - Ouai - Founded by celebrity hairstylist Jen Atkin, offering chic, minimalist shampoos, styling products, and fragrances. - Madison Reed - Founded by Amy Errett, delivering salon-quality, at-home hair color and nationwide brick-and-mortar color bars.
If you are looking for a brand focused on a specific category (such as clean skincare, curly hair, or luxury makeup ), let me know and I can narrow down the recommendations.






