ILIA Beauty

AI visibility and ranking for Beauty: United States

Beauty [US]

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Clean-beauty makeup and skincare hybrid brand.

ILIA Beauty

appears in

4.1

% of measured AI answers in this industry and market.

Found score

Track ILIA Beauty’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

4.7

October 4, 2026

Overall visibility

4.1

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, ILIA Beauty's single-scan score moved from 5.1% to 4.7%, down 0.4 percentage points. Latest recorded scan 4.7% on 4 October 2026; combined-window score 4.1%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.1% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	5.1%
24 August 2026	4.0%
30 August 2026	3.8%
6 September 2026	3.3%
13 September 2026	3.8%
20 September 2026	4.4%
27 September 2026	3.6%
4 October 2026	4.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

5.8%

Perplexity

3.8%

AI Overviews

2.8%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names ILIA Beauty most often.

It appears in 5.8% of collected ChatGPT answers and 2.8% of Google AI Overviews answers: a difference of 3.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 28 of 150 questions.

ILIA Beauty appears in at least one collected answer to 18.7% of the tracked questions. That is question coverage; the 4.1% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 3.3% to 5.1%. The latest scan was 4.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

CeraVe

32.2

La Roche-Posay

26.7

EltaMD

14.6

The Ordinary

13.4

Vanicream

12.4

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best American beauty brands
Best American beauty brands on sale
Best American beauty brands to gift
Best American makeup brands
Best B Corp beauty brands in the US
Best beauty gifts in America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best skincare brands founded in the US (CeraVe, Clinique, Paula's Choice)
Best American skincare brands 2026 (CeraVe, SkinCeuticals, Neutrogena)
What American skincare brands do people actually recommend (CeraVe, EltaMD, Vanicream)
American alternatives to expensive skincare (Vanicream, CeraVe, The Ordinary)
Best American makeup brands (Rare Beauty, Fenty Beauty, e.l.f. Cosmetics)
Best American skincare brands (CeraVe, SkinCeuticals, Paula's Choice)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

4 October 2026

The question asked

Best American beauty brands

From the recorded answer

ILIA: Celebrated for skin-centric makeup like Super Serum Skin Tint SPF 40.

Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The American beauty market features top-tier brands ranging from affordable drugstore favorites to luxury icons renowned for innovation, inclusivity, and clean formulas.

### Affordable & Drugstore Favorites

- e.l.f. Cosmetics: Famous for vegan, cruelty-free makeup and viral items like the Power Grip Primer and Tubing Mascara. - NYX Professional Makeup: Known for high-performance lip glosses (like Butter Gloss) and precise eyeliners at low price points. - Maybelline New York: A legacy drugstore giant celebrated globally for classics like Great Lash Mascara and SuperStay liquid lipsticks. - Milani Cosmetics: Delivers high-end quality cosmetics like Baked Blushes and concealers accessible in local drugstores.

### Prestige & Cultural Icons

- Fenty Beauty: Founded by Rihanna, widely praised for pioneering an inclusive 40+ shade foundation range and the Gloss Bomb. - Rare Beauty: Created by Selena Gomez, famous for long-wearing liquid blushes and an uplifting community ethos. - Glossier: Defined the "no-makeup makeup" aesthetic with cult items like Boy Brow and Cloud Paint. - Anastasia Beverly Hills: The go-to authority for brow products and richly pigmented eyeshadow palettes.

### Clean & Indie Skincare Hybrids

- Tower 28: Specializes in clean, non-toxic color cosmetics specifically formulated for sensitive skin. - ILIA: Celebrated for skin-centric makeup like Super Serum Skin Tint SPF 40. - Saie: Delivers high-performing, clean "glowy skin" essentials like Glow Gel.

To help narrow down these options, would you like recommendations based on:

- A specific budget (drugstore vs. luxury)? - Your preferred product type (skincare, base makeup, or lip products)? - Specific skin concerns or preferences (vegan, cruelty-free, clean beauty)?

ChatGPT

4 October 2026

The question asked

Best zinc sunscreen in the US

From the recorded answer

I'd pick La Roche-Posay Anthelios Mineral Ultra-Light SPF 50 for most adults. If white cast is your biggest concern, I'd lean toward CeraVe Invisible Mineral SPF 50 or a tinted Colorescience/ILIA formula.

Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

I searched current 2026 recommendations and shopping availability. If by “zinc sunscreen” you mean a 100% mineral sunscreen with zinc oxide, these are the standouts in the U.S.

### La Roche-Posay Anthelios Mineral Ultra-Light SPF 50 $42.97

### CeraVe Invisible Mineral Face SPF 50 $13.99

### Blue Lizard Sheer Mineral SPF 50 $20.99

### ISDIN Eryfotona Actinica SPF 50 $46.00

### Colorescience Sunforgettable Face Shield SPF 50 $58.00

### MDSolarSciences Mineral Crème SPF 50 $36.80

### 🏆 My picks

Best overall for the face: La Roche-Posay Anthelios Mineral Ultra-Light SPF 50 100% mineral, 20% zinc oxide, SPF 50, fragrance-free and designed for sensitive skin. Prevention currently ranks it best overall among mineral sunscreens. www.prevention.com

Best budget option: CeraVe Invisible Mineral Face SPF 50 A newer 100% mineral SPF 50 designed to minimize the typical white cast. It's around $14 currently, making it a particularly good value. CeraVe Invisible Mineral Face Sunscreen SPF 50

Best for sensitive skin: Blue Lizard Sensitive SPF 50 Fragrance-free, hypoallergenic, zinc oxide + titanium dioxide, and water-resistant for 80 minutes. Dermatology sources specifically highlight it for sensitive skin. www.prevention.comwww.nbcnews.com

Best premium/anti-aging: ISDIN Eryfotona Actinica SPF 50+ A lightweight zinc-oxide mineral sunscreen aimed particularly at chronic sun exposure and visible sun damage. ISDIN Eryfotona Actinica Ultralight Mineral Sunscreen SPF 50

Best tinted option: Colorescience Sunforgettable Face Shield SPF 50 Tint helps eliminate white cast, and the formula combines zinc oxide/titanium dioxide with antioxidants. NBC Select includes it among its top mineral facial sunscreens. www.prevention.comwww.nbcnews.com

### If I were buying just one

I'd pick La Roche-Posay Anthelios Mineral Ultra-Light SPF 50 for most adults. If white cast is your biggest concern, I'd lean toward CeraVe Invisible Mineral SPF 50 or a tinted Colorescience/ILIA formula.

One important note: “zinc” doesn't automatically mean better protection. Look for broad-spectrum SPF 30+, and SPF 50 is a sensible choice for everyday high-exposure use. www.prevention.comwww.nbcnews.com

If you tell me your skin type (oily/dry/acne-prone/sensitive) and skin tone, I can narrow this to the 3 best zinc sunscreens that won't leave a white cast.

Perplexity

4 October 2026

The question asked

Best clean beauty brands in America

From the recorded answer

ILIA - Best for makeup-skincare hybrids, including complexion products and mascara.

Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best clean beauty brands in America depend on whether you prioritize ingredient transparency, performance, sustainability, or price. Strong options include:

- 100% Pure - Best overall for fruit-pigmented makeup and plant-based skincare; it is American-made and cruelty-free. - Saie - Best for modern, lightweight makeup such as complexion products, blush, and setting spray; it was recognized in Allure's 2026 clean-beauty awards. - RMS Beauty - Best for minimalist, cream-based makeup and natural-looking finishes. - ILIA - Best for makeup-skincare hybrids, including complexion products and mascara. - Tower 28 - Best for sensitive skin; its makeup line is designed around irritation-conscious formulations. - OSEA - Best for vegan, seaweed-based skincare and body care. - Ursa Major - Best for straightforward botanical skincare, especially cleansers and products for glowing skin. - Beautycounter - Best for a broad makeup-and-skincare range with a strong emphasis on ingredient standards. - Josie Maran - Best for argan-oil-based moisturizers and body care; its body butter appeared among Allure's 2026 clean-beauty winners. - Herbivore Botanicals - Best for attractive, plant-focused facial skincare. - Cocokind - Best affordable option for accessible, barrier-focused skincare. - Credo Beauty - Best retailer for discovering vetted clean brands; it carries multiple lines rather than serving as a single product brand.

### Best picks by category

| Category | Recommended brand | |---|---| | Best overall | 100% Pure | | Best makeup | Saie or ILIA | | Best for sensitive skin | Tower 28 | | Best skincare | OSEA or Ursa Major | | Best affordable skincare | Cocokind | | Best luxury option | RMS Beauty | | Best body care | Josie Maran | | Best retailer | Credo Beauty |

“Clean beauty” has no single legally standardized definition, so check the complete ingredient list and the brand's testing, sourcing, and sustainability policies rather than relying only on the label.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

ILIA Beauty

Beauty

21 August 2026 – 4 October 2026 (scans 1–8)

4.1

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

147

Answers naming the brand

3600

Answers collected

4.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, ILIA Beauty ranks #18 among 66 tracked brands for Beauty · United States (21 August 2026 – 4 October 2026). Its visibility is 4.1%. It was named in 147 of 3,600 AI answers across 28 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.1% AI visibility for ILIA Beauty in Beauty · United States, measured over 21 August 2026 – 4 October 2026. It ranks #18 among 66 tracked brands.

How often does AI mention this brand?

ILIA Beauty was named in 147 of 3,600 collected AI answers, across 28 of 150 tracked questions, for Beauty · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming ILIA Beauty by all 3,600 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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ILIA Beauty

AI visibility and ranking for Beauty: United States

Clean-beauty makeup and skincare hybrid brand.

AI visibility scores and ranking