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Fenty Beauty

Fenty Beauty

AI visibility and ranking for Beauty: United States

Rihanna-founded makeup brand owned by LVMH's Kendo division.

Fenty Beauty
appears in
2.7
% of measured AI answers in this industry and market.

Found score

Track Fenty Beauty’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

3.8

October 25, 2026

Overall visibility

2.7

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

35

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Fenty Beauty's single-scan score moved from 3.1% to 3.8%, up 0.7 percentage points. Latest recorded scan 3.8% on 25 October 2026; combined-window score 2.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.7% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.1%
24 August 20262.2%
30 August 20262.2%
6 September 20262.0%
13 September 20262.4%
20 September 20262.7%
27 September 20262.2%
4 October 20263.6%
11 October 20264.3%
18 October 20261.6%
25 October 20263.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.8%

Perplexity Logo

Perplexity

2.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.1%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Fenty Beauty most often.

It appears in 3.8% of collected ChatGPT answers and 2.1% of Google AI Overviews answers: a difference of 1.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 18 of 150 questions.

Fenty Beauty appears in at least one collected answer to 12.0% of the tracked questions. That is question coverage; the 2.7% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.6% to 4.3%. The latest scan was 3.8% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • American dupes for expensive makeup
  • Best American beauty brands
  • Best American beauty brands on sale
  • Best American beauty brands to gift
  • Best American makeup brands
  • Best beauty gifts in America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American skincare brands (CeraVe, Paula's Choice, Neutrogena)
  • American alternatives to expensive skincare (SkinCeuticals, Paula's Choice, CeraVe)
  • Best American skincare brands 2026 (CeraVe, Vanicream, Paula's Choice)
  • Best clean beauty brands in America (100% Pure, OSEA Malibu, True Botanicals)
  • What American skincare brands do people actually recommend (CeraVe, Vanicream, Paula's Choice)
  • Which American skincare brands are worth the money (CeraVe, Vanicream, Paula's Choice)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best American beauty brands

From the recorded answer

Fenty Beauty: Rihanna's revolutionary brand renowned for an inclusive 50-shade foundation range and climate-adaptive formulas.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The top beauty brands in the USA span across drugstore, mid-tier, and luxury categories based on popularity, sales performance, and consumer trends.

### Top Drugstore & Budget Brands ($5 - $15)

- e.l.f. Cosmetics: Known for affordable, trendy, and 100% cruelty-free makeup and skincare hybrids. - Maybelline New York: An iconic mass-market staple famous for high-performance mascaras, lip products, and foundations. - NYX Professional Makeup: Celebrated for vibrant pigments, extensive lip collections, and pro-level staples. - Milani Cosmetics: Offers rich, high-pigment cream and liquid formulas that rival luxury names.

### Top Mid-Tier & Celebrity/Incisive Brands ($20 - $40)

- Fenty Beauty: Rihanna's revolutionary brand renowned for an inclusive 50-shade foundation range and climate-adaptive formulas. - MAC Cosmetics: A long-standing professional favorite celebrated for bold color ranges and studio-grade finishes. - Glossier: A cult-favorite brand that defined the "skin-first, makeup-second" minimal aesthetic. - Rare Beauty: Selena Gomez's line focusing on weightless, buildable textures and mental health advocacy. - Clinique: A dermatologist-developed icon known for gentle, allergy-tested, and fragrance-free skincare and makeup.

### Top High-End & Luxury Brands ($45+)

- NARS Cosmetics: Famous for high-impact color cosmetics, iconic blush shades, and sleek complexion products. - Estée Lauder: A heritage powerhouse offering luxury anti-aging skincare and prestigious makeup lines. - Pat McGrath Labs: Created by legendary makeup artist Pat McGrath, known for avant-garde pigment and luxury finishes.

You can browse a broader selection of trending products or shop bestsellers directly via Sephora Bestselling Makeup or check out comprehensive reviews at Beauty Brands.To help you find the right match, tell me:

- Are you looking for makeup, skincare, or haircare? - What is your budget range (drugstore vs. luxury)? - Do you have any specific skin types or concerns (oily, dry, sensitive)?

ChatGPT

The question asked

Best foundation for oily skin in America

From the recorded answer

!Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation | Space NK …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you have oily skin and you're looking for the best foundation to buy in America in 2026, my top recommendation is Estée Lauder Double Wear Stay-in-Place Foundation\. It is known for long wear, oil control, and a matte finish. If you prefer something affordable, Maybelline is an excellent place to start. www.allure.comwww.glamour.comwww.ulta.com

## Top 5 foundations for oily skin in the USA

!Estée Lauder - 1W1 Bone Double Wear Stay-in-Place Foundation | Ulta Beauty

### 1\. Estée Lauder Double Wear

(Best overall)

## \$52

Full, buildable coverage · Matte finish

Great for very oily skin, hot weather, and long days when you want your makeup to stay in place.

www.allure.comwww.glamour.comwww.ulta.comwww.ulta.com

Shop at Ulta Beauty

---

!Maybelline - Fit Me Matte + Poreless Liquid Foundation | Ulta Beauty

### 2\. Maybelline Fit Me Matte + Poreless

(Best budget option)

## \$8.99

Buildable coverage · Soft matte finish

A great affordable choice for everyday wear, helping reduce shine and blur the look of pores.

www.allure.comwww.glamour.comwww.ulta.comwww.target.comwww.goodhousekeeping.com

Shop at Target

---

!Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation | Space NK

### 3\. Fenty Beauty Pro Filt'r Soft Matte

## \$40

Medium-to-full coverage · Soft matte

A strong choice if you want shine control and a wide range of shades across different skin tones.

www.ulta.comwww.sephora.com

Shop at Sephora

---

!Lancôme - 115C Teint Idole Ultra Wear Natural Matte Foundation | Ulta Beauty

### 4\. Lancôme Teint Idole Ultra Wear

## \$53

Medium-to-full coverage · Natural matte

Ideal if you want a polished, smooth finish with long-lasting wear and coverage for uneven skin tone.

www.ulta.comwww.lancome-usa.com

Shop at Ulta Beauty

---

!Natural Matte Longwear Foundation, Long-Lasting Matte Foundation 30ml - Nars | MyOrigines Produit

### 5\. NARS Natural Matte Longwear Foundation

## \$55

Medium-to-full coverage · Natural matte

A good premium option if you want a soft, pore-blurring finish without an overly heavy appearance.

www.ulta.comshopping.yahoo.com

Shop at Ulta Beauty

## Which one should you choose?

- Very oily skin\: Estée Lauder Double Wear. - Oily skin on a budget\: Maybelline Fit Me. - Oily skin with visible pores\: NARS Natural Matte. - Full coverage for events\: Fenty Beauty Pro Filt'r. - A smooth, elegant everyday finish\: Lancôme Teint Idole.

Tip\: Apply a lightweight moisturizer, use a mattifying primer on oily areas, and set your T-zone with a little translucent powder. This can help foundation last longer without looking cakey. www.glamour.comwww.goodhousekeeping.com

One question so I can recommend the best match for you\: What is your skin tone?

1\. Your skin tone

Fair or light

Medium

Tan or olive

Deep or dark

---

2\. Coverage you prefer

Light, natural coverage

Medium coverage

Full coverage

---

3\. Your budget

Under \$20

\$20-\$40

\$40-\$60

Any budget

[Find my best foundation]

Perplexity

The question asked

Best American beauty brands to gift

From the recorded answer

The best American beauty brands to gift are Fenty Beauty, Rare Beauty, Glossier, Summer Fridays, Ouai, Pattern Beauty, Saie, Sol de Janeiro, Danessa Myricks Beauty, and Clinique. They offer attractive, easy-to-use products across makeup, skincare, fragrance, and haircare, with gift sets available at several price points.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best American beauty brands to gift are Fenty Beauty, Rare Beauty, Glossier, Summer Fridays, Ouai, Pattern Beauty, Saie, Sol de Janeiro, Danessa Myricks Beauty, and Clinique. They offer attractive, easy-to-use products across makeup, skincare, fragrance, and haircare, with gift sets available at several price points.

## Best picks by recipient

- Fenty Beauty - Gloss Bomb lip gloss trios and complexion products; ideal for inclusive shade ranges and makeup lovers. - Rare Beauty - Soft Pinch blushes, lip products, and curated sets; a polished choice for someone who likes effortless makeup. - Glossier - Balm Dotcom, lip sets, and minimalist everyday makeup; best for a low-maintenance beauty fan. - Summer Fridays - Lip Butter Balm sets; an easy, popular gift for teens and skincare enthusiasts. - Ouai - Travel haircare bundles and fragrance products; excellent for someone who enjoys salon-style haircare. - Pattern Beauty - Mini stylers and tools designed especially for curly and coily hair textures. - Saie - Glow and complexion kits; a good choice for natural-looking, dewy makeup. - Sol de Janeiro - Fragrance mist discovery sets and body-care bundles; fun, giftable, and generally easy to enjoy. - Danessa Myricks Beauty - Mini complexion and blurring sets for makeup enthusiasts who like artist-quality products. - Clinique - Black Honey sets; a particularly safe choice because the flattering tinted shade suits many ages and styles.

## Safest all-purpose choices

1. Sol de Janeiro discovery set - best under about $30. 2. Summer Fridays lip balm set - best small luxury gift. 3. Rare Beauty or Fenty Beauty makeup set - best for a makeup lover. 4. Ouai travel bundle - best for haircare. 5. Pattern Beauty mini stylers kit - best for curly or coily hair. 6. Glossier lip-care set - best for a minimalist or first-time beauty gift.

For the least risk, choose a discovery set, lip product, body-care set, or travel-size bundle rather than foundation, complexion shades, or a full-size fragrance.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Fenty Beauty

Beauty

21 August 2026 – 25 October 2026 (scans 1–11)

2.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

135

Answers naming the brand

4943

Answers collected

2.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Fenty Beauty ranks #35 among 66 tracked brands for Beauty · United States (21 August 2026 – 25 October 2026). Its visibility is 2.7%. It was named in 135 of 4,943 AI answers across 18 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.7% AI visibility for Fenty Beauty in Beauty · United States, measured over 21 August 2026 – 25 October 2026. It ranks #35 among 66 tracked brands.

How often does AI mention this brand?

Fenty Beauty was named in 135 of 4,943 collected AI answers, across 18 of 150 tracked questions, for Beauty · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Fenty Beauty by all 4,943 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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