Across 8 recorded scans from 21 August 2026 to 4 October 2026, Fenty Beauty's single-scan score moved from 3.1% to 3.6%, up 0.5 percentage points. Latest recorded scan 3.6% on 4 October 2026; combined-window score 2.6%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.6% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
3.1%
24 August 2026
2.2%
30 August 2026
2.2%
6 September 2026
2.0%
13 September 2026
2.4%
20 September 2026
2.7%
27 September 2026
2.2%
4 October 2026
3.6%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
3.7%
Perplexity
2.1%
AI Overviews
1.9%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 3.7% of collected ChatGPT answers and 1.9% of Google AI Overviews answers: a difference of 1.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 16 of 150 questions.
Fenty Beauty appears in at least one collected answer to 10.7% of the tracked questions. That is question coverage; the 2.6% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 2.0% to 3.6%. The latest scan was 3.6% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
American dupes for expensive makeup
Best American beauty brands
Best American beauty brands on sale
Best American beauty brands to gift
Best American makeup brands
Best beauty gifts in America
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best female founded beauty brands in the US (Rare Beauty, Glossier, Tower 28)
Best skincare brands founded in the US (CeraVe, Clinique, Paula's Choice)
Best American skincare brands 2026 (CeraVe, SkinCeuticals, Neutrogena)
What American skincare brands do people actually recommend (CeraVe, EltaMD, Vanicream)
American alternatives to expensive skincare (Vanicream, CeraVe, The Ordinary)
Best American skincare brands (CeraVe, SkinCeuticals, Paula's Choice)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best American beauty brands
From the recorded answer
Fenty Beauty: Founded by Rihanna, widely praised for pioneering an inclusive 40+ shade foundation range and the Gloss Bomb.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
The American beauty market features top-tier brands ranging from affordable drugstore favorites to luxury icons renowned for innovation, inclusivity, and clean formulas.
### Affordable & Drugstore Favorites
- e.l.f. Cosmetics: Famous for vegan, cruelty-free makeup and viral items like the Power Grip Primer and Tubing Mascara.
- NYX Professional Makeup: Known for high-performance lip glosses (like Butter Gloss) and precise eyeliners at low price points.
- Maybelline New York: A legacy drugstore giant celebrated globally for classics like Great Lash Mascara and SuperStay liquid lipsticks.
- Milani Cosmetics: Delivers high-end quality cosmetics like Baked Blushes and concealers accessible in local drugstores.
### Prestige & Cultural Icons
- Fenty Beauty: Founded by Rihanna, widely praised for pioneering an inclusive 40+ shade foundation range and the Gloss Bomb.
- Rare Beauty: Created by Selena Gomez, famous for long-wearing liquid blushes and an uplifting community ethos.
- Glossier: Defined the "no-makeup makeup" aesthetic with cult items like Boy Brow and Cloud Paint.
- Anastasia Beverly Hills: The go-to authority for brow products and richly pigmented eyeshadow palettes.
### Clean & Indie Skincare Hybrids
- Tower 28: Specializes in clean, non-toxic color cosmetics specifically formulated for sensitive skin.
- ILIA: Celebrated for skin-centric makeup like Super Serum Skin Tint SPF 40.
- Saie: Delivers high-performing, clean "glowy skin" essentials like Glow Gel.
To help narrow down these options, would you like recommendations based on:
- A specific budget (drugstore vs. luxury)?
- Your preferred product type (skincare, base makeup, or lip products)?
- Specific skin concerns or preferences (vegan, cruelty-free, clean beauty)?
ChatGPT
The question asked
Is that celebrity-backed sunscreen brand any good
From the recorded answer
For example, celebrity-associated sunscreens include brands/products from entity["brand","Kylie Skin"], entity["brand","Fenty Beauty"], entity["brand","Kosas"], and others.
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
I can check - but I need the name of the celebrity-backed sunscreen brand you mean. There are several, and the answer varies a lot by formula. For example, celebrity-associated sunscreens include brands/products from entity["brand","Kylie Skin"], entity["brand","Fenty Beauty"], entity["brand","Kosas"], and others. dermapproved.com
Send me the brand name (or a photo/link of the sunscreen), and I'll look at:
- SPF and UVA protection
- ingredient list
- whether it's good for oily, dry, acne-prone, or sensitive skin
- whether you're mostly paying for the celebrity name or getting a solid formula.
Perplexity
The question asked
Best American beauty brands to gift
From the recorded answer
The best American beauty brands to gift are Tatcha, Estée Lauder, Fenty Beauty, Drunk Elephant, Glossier, Sunday Riley, Rare Beauty, and Kiehl's-with the ideal choice depending on the recipient's style and budget. Beauty gift guides frequently highlight curated sets from brands such as Sunday Riley and Estée Lauder.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
The best American beauty brands to gift are Tatcha, Estée Lauder, Fenty Beauty, Drunk Elephant, Glossier, Sunday Riley, Rare Beauty, and Kiehl's-with the ideal choice depending on the recipient's style and budget. Beauty gift guides frequently highlight curated sets from brands such as Sunday Riley and Estée Lauder.
- Tatcha - Elegant Japanese-inspired skincare; gift the Dewy Skin Cream or a mini ritual set.
- Estée Lauder - A dependable luxury choice, especially holiday collections combining skincare and makeup.
- Fenty Beauty - Excellent for inclusive complexion shades; try a gloss, highlighter, or mini makeup set.
- Rare Beauty - Popular, giftable makeup with easy-to-use liquid blushes and lip products.
- Drunk Elephant - Colorful, premium skincare sets suitable for someone who enjoys active ingredients.
- Glossier - Low-maintenance makeup and fragrance; good for a younger or minimalist beauty fan.
- Sunday Riley - Strong option for skincare enthusiasts; its sets can cover cleansing, treatment, moisturizing, and SPF.
- Kiehl's Since 1851 - Classic skincare and body-care gifts, with accessible discovery sets.
- Farmacy - Particularly good for cleansing balms and gentle skincare; it was included among recent editor-highlighted beauty picks.
- SkinCeuticals - A premium choice for someone focused on dermatologist-oriented skincare; consider a serum or starter set.
Safest gifts when unsure: a discovery set, hand cream-and-body-care trio, lip gloss set, or fragrance sampler. Avoid gifting strong retinol or exfoliating products unless you know the recipient's skincare preferences.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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Product fit
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Fenty Beauty ranks #42 among 66 tracked brands for Beauty · United States (21 August 2026 – 4 October 2026). Its visibility is 2.6%. It was named in 92 of 3,600 AI answers across 16 of 150 tracked questions, averaging position 2.8 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 2.6% AI visibility for Fenty Beauty in Beauty · United States, measured over 21 August 2026 – 4 October 2026. It ranks #42 among 66 tracked brands.
How often does AI mention this brand?
Fenty Beauty was named in 92 of 3,600 collected AI answers, across 16 of 150 tracked questions, for Beauty · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Fenty Beauty by all 3,600 answers in the published Beauty · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
