Jones Road Beauty

Recorded answer text · ChatGPT · 18 October 2026

# Best female-founded beauty brands in the US

If you're looking to support women entrepreneurs while discovering standout beauty products, there are some excellent female-founded American brands across skincare, makeup, haircare, and body care. I've curated this list based on founder stories, product focus, industry recognition, and the range of beauty needs they serve-not just social media popularity.

These are brands founded by women in the US, including several with Black, Latina, and other underrepresented founders. Note that female-founded doesn't necessarily mean women-owned today; some brands have outside investors or corporate parent companies.

## 1\. Makeup brands

!The Best Skincare Gift Sets of 2024

Saie

Founder: Laney Crowell

Known for: Skin tints, glowy blushes, highlighters, and lightweight complexion products.

Best for people who like fresh, dewy, everyday makeup.

Shop Saie

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!Danessa Myricks Beauty: Inclusive & Innovative Makeup for All | BeautyMatter

Danessa Myricks Beauty

Founder: Danessa Myricks

Known for: Multi-use complexion products, bold pigments, innovative textures, and products designed for a wide range of skin tones.

Best for makeup artists, creative looks, and versatile products.

Shop Danessa Myricks Beauty

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!Ami Colé Is the Cosmetics Brand for Deep Skin Tones I've Been Waiting For - Review | Allure

Ami Colé

Founder: Diarrha N'Diaye

Known for: Lip oils, complexion-enhancing makeup, and products created with melanin-rich skin in mind.

Best for understated, natural-looking makeup. Vogue has highlighted the brand among female-founded beauty favorites. www.vogue.comwww.elle.com

Shop Ami Colé

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!Jones Road: Bobbi Brown's Five-Minute Face Tutorial | Liberty

Jones Road Beauty

Founder: Bobbi Brown

Known for: What The Foundation, Miracle Balm, and pared-back makeup essentials.

Best for mature skin, minimalist routines, and a natural finish.

Shop Jones Road

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![Tower 28 Essentials Set | 5-Step Makeup Routine - Tower 28 Beauty](

Tower 28 Beauty

Founder: Amy Liu

Known for: SOS facial spray, lip jelly, and gentle makeup formulas.

Best for people looking for makeup and skincare designed with sensitive skin in mind. The brand is also featured in recent female-founded beauty roundups. www.vogue.comwww.elle.comshopfemalefounded.comwww.ipsy.comwww.newbeauty.com

Shop Tower 28

## 2\. Skincare brands

!Whole Foods Market | Whatever Makes You Whole

Cocokind

Founder: Priscilla Tsai

Known for: Barrier-supporting serums, moisturizers, and accessible skincare.

Best for: Budget-conscious shoppers who want a straightforward routine and ingredient transparency. The company's own philosophy emphasizes hydration and skin-barrier support. www.cocokind.com

Shop Cocokind

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!Topicals Discoloration Duo | Target Hyperpigmentation & Dry Skin

Topicals

Co-founders: Olamide Olowe and Claudia Teng

Known for: Faded, Like Butter, and skincare for discoloration and visible skin concerns.

Best for: People looking for targeted products and shade-inclusive skincare. The brand emphasizes clinical research and accessible formulations. mytopicals.com

Shop Topicals

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!OSEA® Malibu | Vegan Seaweed Skincare & Body Care

OSEA Malibu

Founder: Jenefer Palmer

Known for: Seaweed-based skincare, body oils, and hydrating treatments.

Best for: Premium body care and ocean-inspired skincare. OSEA says it remains family-owned and led by a mother-daughter team. oseamalibu.com

Shop OSEA

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!SOS Daily Rescue Facial Spray with Hypochlorous Acid | Tower 28 Beauty

Tower 28 Beauty

Known for: Sensitive-skin-conscious skincare and makeup, including its SOS facial spray.

Best for: People who prefer a smaller, multipurpose routine with products designed to minimize common irritants.

## 3\. Haircare brands

!Briogeo Don't Despair, Repair!™ Deep Conditioning Hair Mask 8 oz | Dermstore

Briogeo

Founder: Nancy Twine

Known for: Deep-conditioning masks, scalp care, and products for different textures and hair concerns.

Best for: Repair-focused routines and textured-hair care. Twine founded the brand after working in finance, drawing inspiration from her family's homemade haircare recipes. Briogeo was acquired by Wella Company in 2022. shop.briogeohair.comfemfounded.org

Shop Briogeo

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![Curly Hair Kits & Bundles For Natural Hair Care | PATTERN - Pattern Beauty](

PATTERN Beauty

Founder: Tracee Ellis Ross

Known for: Curl creams, conditioners, styling gels, and products for curly, coily, and tight-textured hair.

Best for: Natural curls and coils, with a brand identity centered on celebrating Black hair. www.inc.com

Shop PATTERN Beauty

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![Best Sellers - Ceremonia](

Ceremonia

Founder: Babba Rivera

Known for: Scalp oils, leave-in conditioners, and haircare inspired by Latin American ingredients and rituals.

Best for: Hair wellness and nourishing routines. Rivera founded Ceremonia to bring greater representation of Latinx heritage into beauty. www.vogue.comfemalefoundersfund.com

Shop Ceremonia

## 4\. Body care, fragrance, and beauty essentials

![WARM AMBER - BROWN GIRL Jane Fine Fragrance](

Brown Girl Jane

Co-founders: Malaika Jones, Nia Jones, and Tai Beauchamp

Known for: Fragrances and scent-centered wellness products.

Best for: Anyone looking for a distinctive fragrance from a Black-founded brand. Its Dawn perfume was highlighted by women founders in Vogue's beauty roundup. www.vogue.comwww.elle.comshopfemalefounded.comwww.ipsy.comwww.newbeauty.com

Shop Brown Girl Jane

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!beautyblender beautyblender original (1 piece) | Dermstore

Beautyblender

Founder: Rea Ann Silva

Known for: The original teardrop-shaped makeup sponge and complexion application tools.

Best for: Everyday makeup application and achieving a smooth, blended finish.

Shop Beautyblender

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![The Complexion Set

- MERIT Beauty](

MERIT

Founder: Katherine Power

Known for: Cream blushes, complexion sticks, and streamlined makeup essentials.

Best for: Minimalist beauty routines and polished, natural-looking makeup. MERIT also appears in 2026 female-founded beauty brand recommendations. shopfemalefounded.comwww.vogue.com

Shop MERIT

## Quick guide: Which brands should you explore first?

| If you're looking for… | Brands to explore | |--------|--------| | Affordable skincare | Cocokind, Topicals | | Sensitive-skin-focused beauty | Tower 28 | | Natural, dewy makeup | Saie, MERIT | | Creative, professional makeup | Danessa Myricks Beauty | | Beauty for melanin-rich skin | Ami Colé, Danessa Myricks Beauty | | Curly and coily haircare | PATTERN Beauty | | Hair repair and scalp care | Briogeo, Ceremonia | | Premium body care | OSEA Malibu | | Fragrance | Brown Girl Jane |

For more independent recommendations, see Vogue's female-founded beauty guide, IPSY's 2026 roundup of 58 women-founded brands, and NewBeauty's 2026 women-owned beauty selection\. www.vogue.comwww.ipsy.comwww.newbeauty.com

One important distinction\: If your goal is to support women-owned businesses financially, verify current ownership as well as who founded the company. Some successful female-founded brands have since been acquired or have outside investors.

Recorded answer text · Perplexity · 11 October 2026

Here are standout female-founded U.S. beauty brands, organized by category and known for strong products, distinctive missions, or broad recognition:

- Tower 28 Beauty - Amy Liu: Sensitive-skin-friendly makeup and skincare, especially the SOS Daily Rescue Facial Spray and cream blushes. - Summer Fridays - Marianna Hewitt and Lauren Ireland: Modern skincare with popular products such as the Jet Lag Mask and Lip Butter Balm. - Rare Beauty - Selena Gomez: Makeup brand emphasizing approachable products and mental-health advocacy. - Glossier - Emily Weiss: Minimal, everyday makeup and skincare that helped popularize the “skin first” beauty movement. - Jones Road Beauty - Bobbi Brown: Simplified, mature-skin-friendly makeup created by the renowned makeup artist. - Fenty Beauty - Rihanna: Inclusive complexion products with an especially broad foundation shade range. - Saie - Laney Crowell: Lightweight, “clean” makeup focused on fresh, natural-looking finishes. - Kosas - Sheena Yaitanes: Makeup known for skin-like complexion products and comfortable formulas. - Merit - Katherine Power: Streamlined luxury makeup designed around a small, easy-to-use routine. - RMS Beauty - Rose-Marie Swift: A pioneer in minimalist, natural-focused makeup. - Ceremonia - Babba Rivera: Haircare inspired by Latin American beauty traditions; it became the first Latina-owned haircare brand sold at Sephora. - Bread Beauty Supply - Maeian Nance: Accessible, texture-inclusive haircare created especially for curly and coily hair. - Pattern Beauty - Tracee Ellis Ross: Haircare formulated for textured hair, with a broad range of conditioners, stylers, and tools. - Briogeo - Nancy Twine: Clean-focused haircare with products for damaged, dry, curly, and sensitive scalps. - Saltair - Iskra Lawrence: Bodycare brand combining inclusive positioning with fragrances, body washes, and lotions. - Topicals - Olamide Olowe and Claudia Teng: Targeted skincare for concerns such as hyperpigmentation, eczema, and irritation. - Cocokind - Priscilla Tsai: Accessible skincare with a focus on barrier support and transparency. - Dieux - Charlotte Palermino, Joyce de Lemos, and Marta Freedman: Reusable skincare tools and thoughtfully formulated products. - Thirteen Lune - Nyakio Grieco: Inclusive beauty retail platform and brand ecosystem centered on diverse founders and consumers. - Chillhouse - Cyndi Ramirez-Fulton: Self-care brand offering beauty and wellness products inspired by its New York treatment space.

Best starting picks: Tower 28 for sensitive skin, Fenty Beauty for complexion shades, Ceremonia for textured or wavy hair, Topicals for targeted skincare, and Jones Road for simple everyday makeup.