A Shopify Plus Glossary by Flux Agency

301 redirects permanently forward one URL to another, preserving search rankings. Critical during Shopify Plus platform migrations.

Algolia is a search and discovery platform for ecommerce. Sub-50ms results, merchandising control, and faceted search for Shopify Plus stores.

Cart abandonment is when customers add items but don't buy. Averaging 70% in ecommerce. Shopify Plus tools and strategies to reduce it.

Checkout extensibility is Shopify's framework for customising the Shopify Plus checkout. UI Extensions, post-purchase offers, and custom logic.

Checkout UI Extensions are sandboxed React components for customising Shopify Plus checkout. Custom fields, upsells, and branding.

Composable commerce assembles best-of-breed components via APIs instead of using a monolithic platform. Learn how it works with Shopify Plus.

GraphQL is a query language for precise API data fetching on Shopify. Used across Admin and Storefront APIs for efficient ecommerce development.

GROQ is Sanity CMS's query language for fetching structured content. Precise data fetching with no over-fetching for faster headless storefronts.

A headless CMS separates content from presentation, delivering via APIs. Essential for headless Shopify builds alongside the Storefront API.

Headless commerce separates your storefront from your commerce backend. Learn what it means for Shopify Plus and when it makes sense for your brand.

A headless Shopify migration replaces your theme frontend with a custom React app. Timeline, cost, and decision framework for Shopify Plus.

Liquid is Shopify's open-source template language for rendering dynamic content in themes. Objects, tags, and filters for store data.

Metafields are custom data fields in Shopify for storing additional product, customer, and order information beyond the default data model.

Online Store 2.0 is Shopify's current theme architecture. Sections everywhere, app blocks, and JSON templates for flexible storefronts.

Sanity CMS is a structured content platform ideal for headless Shopify builds. Real-time editing, GROQ queries, and AI-ready content architecture.

Server-side rendering generates web pages on the server for faster load times. Essential for headless Shopify performance and conversion rates.

The Shopify Admin API manages store backend operations - products, orders, inventory, and integrations. REST and GraphQL for Shopify Plus.

The Shopify App Store has 10,000+ apps for extending Shopify functionality. Reviews, email, loyalty, subscriptions, and search integrations.

Shopify B2B is native wholesale selling on Shopify Plus. Company profiles, custom pricing, payment terms, and DTC + wholesale from one admin.

Shopify Editions is a biannual product release announcing 100+ platform updates. New features for Shopify Plus merchants and developers.

Shopify Flow is a visual automation platform for Shopify Plus. Trigger-condition-action workflows for inventory, orders, and customer management.

Shopify Functions run custom backend logic within Shopify's infrastructure. Discounts, payments, shipping, and checkout validation for Shopify Plus.

Shopify Hydrogen is a React framework for building headless Shopify storefronts. Built-in commerce hooks, SSR, and Oxygen edge hosting.

Shopify Launchpad is a Plus-exclusive tool for scheduling product launches, flash sales, and campaigns with automatic start and revert.

Shopify Markets enables international selling from a single store. Localised pricing, currencies, languages, and duties for Shopify Plus.

Shopify Multipass is a Plus-exclusive SSO feature for seamless customer authentication between external platforms and your Shopify store.

Shopify Oxygen is a global edge hosting platform for Hydrogen storefronts. Automatic deployment, SSL, CDN, and scaling for Shopify Plus.

Shopify Plus is Shopify's enterprise commerce platform for high-growth brands. Checkout extensibility, automation, and dedicated support.

Shopify Plus vs standard Shopify - the key differences in checkout, automation, API limits, and support that matter for growing ecommerce brands.

Remix is the React framework powering Shopify Hydrogen. Nested routes, server rendering, and data loading for headless Shopify storefronts.

Shopify Scripts are deprecated Ruby customisations for checkout logic on Shopify Plus. Now replaced by Shopify Functions for discounts and shipping.

The Shopify Theme Customiser is a visual editor for modifying your storefront without code. Sections, blocks, and OS2.0 capabilities explained.

Shopify Webhooks send real-time HTTP notifications when store events occur. Essential for Shopify Plus integrations with ERPs, 3PLs, and email.

Shop Pay is Shopify's accelerated one-tap checkout. Up to 50% higher conversion rates for returning customers across any Shopify store.

The Storefront API is Shopify's GraphQL API for building custom storefronts, mobile apps, and headless commerce experiences.