Shopify Plus

Shopify Plus is Shopify's enterprise commerce platform, designed for high-growth and high-volume brands. It includes everything in standard Shopify plus additional features: checkout extensibility, Shopify Flow automation, Shopify Functions for custom discount and shipping logic, multi-store management, and dedicated support.

For brands doing $2M-$100M+ in annual revenue, Shopify Plus offers the commerce infrastructure without the operational overhead of self-hosted platforms like Magento. Hosted infrastructure, automatic scaling during traffic spikes, and a massive app ecosystem mean your team focuses on the business rather than the platform.

Platform fees start at $2,300/month, which positions it firmly in the mid-market and enterprise space. The real value is in total cost of ownership - when you factor in hosting, security, and development costs, Shopify Plus typically comes in significantly lower than alternatives like commercetools or Adobe Commerce.

Think: the enterprise tier where checkout, automation, and API access actually open up.

Frequently asked questions

How much does Shopify Plus cost?

Plans start at $2,300 a month on a 3-year term, or a variable platform fee of 0.35% of D2C revenue and 0.18% of B2B revenue once that is higher, capped at $40,000 a month.

What does Shopify Plus include that Shopify does not?

Checkout extensibility, Shopify Functions, B2B, Launchpad, expansion stores, higher API rate limits and a dedicated Plus support team.

Who should use Shopify Plus?

Brands roughly in the $2M to $100M+ revenue range, or any brand that needs B2B, checkout customisation or multiple stores.

Related terms: Shopify Plus vs Shopify, Variable Platform Fee (VPF), Expansion Stores, Checkout Extensibility. For hands-on help, see Flux's Shopify Plus developers.