Shopify Glossary Terms

Shopify Plus is Shopify's enterprise commerce platform, designed for high-growth and high-volume brands. It includes everything in standard Shopify plus additional features: checkout extensibility, Shopify Flow automation, Shopify Functions for custom discount and shipping logic, multi-store management, and dedicated support.

For brands doing $2M-$100M+ in annual revenue, Shopify Plus offers the commerce infrastructure without the operational overhead of self-hosted platforms like Magento. Hosted infrastructure, automatic scaling during traffic spikes, and a massive app ecosystem mean your team focuses on the business rather than the platform.

Platform fees start at $2,300/month, which positions it firmly in the mid-market and enterprise space. The real value is in total cost of ownership - when you factor in hosting, security, and development costs, Shopify Plus typically comes in significantly lower than alternatives like commercetools or Adobe Commerce.

Think: the enterprise tier where checkout, automation, and API access actually open up.