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Shopify Plus Pricing

Shopify Plus Pricing Calculator

Estimate your actual Shopify Plus cost. The platform floor ($27,600 on a 3-year term), the 0.35% D2C Variable Platform Fee, the 0.18% B2B VPF, the $40K monthly cap, card processing, and gateway surcharges - all in one place.
Your annual GMV $10,000,000
Revenue mix 100% D2C / 0% B2B

Plus charges 0.18% VPF on B2B revenue vs 0.35% on D2C. B2B mix lowers your platform fee at scale. Leave at 0% if you don't sell wholesale.

Advanced
For scaling brands managing complex inventory and growing teams.
Monthly
$399 /mo
Card rates from 2.5% + 30¢
  • Online store + abandoned cart recovery
  • Up to 15 staff accounts
  • Up to 3 B2B catalogs
  • Live 3rd-party shipping rates
  • Standard reporting + Shopify Flow
  • Enhanced chat support
Sign up to Advanced
Plus
For high-volume merchants who need real B2B, checkout extensibility, and dedicated infrastructure.
From
$2,300 /mo
Platform floor at your GMV
Card rates from 2.15% + 30¢
  • Everything in Advanced, plus:
  • Unlimited B2B catalogs + partial payments + deposits
  • Unlimited staff accounts
  • Fully customisable checkout (Shopify Functions + extensions)
  • 9 expansion stores for international or wholesale
  • Up to 200 POS Pro locations
  • Priority 24/7 phone support + Merchant Success Manager
Talk to a Plus partner
At your inputs
Plus saves ~$4,788/year overall compared to Advanced at your GMV and B2B mix.
Plus's lower processing rate (2.15% vs 2.50%) more than offsets the VPF at this volume. The math gets better with higher B2B mix or negotiated processing rates.
Plus contract term
Payment processor
App + retainer monthly spend $0
How the Plus platform fee is calculated
3-year floor$27,600 / yr
D2C VPF (0.35%)$35,000 / yr
Capped at $40K/mo$480,000 / yr max
Platform fee applied (VPF beats floor)$35,000 / yr
Year-1 total cost: Plus vs Advanced
Plus platform fee$35,000
Plus card processing (2.15%)$215,000
Plus year-1 total$250,000
Advanced platform fee$4,788
Advanced card processing (2.50%)$250,000
Advanced year-1 total$254,788
Plus saves you$4,788 / year
What's driving your number

Estimates use Shopify's published pricing: Plus floor $27,600/yr (3-year) or $30,000/yr (1-year), VPF 0.35% D2C (3-year) or 0.40% (1-year), 0.18% B2B, $40,000/mo cap. Plus Shopify Payments 2.15% + 30¢ (US Visa/MC), Advanced 2.50% + 30¢. Third-party gateway surcharge 0.20% on Plus, 0.60% on Advanced. Plus rates are negotiable - high-volume merchants often secure 2.0%-2.10%. Real quote depends on your account team and processing volume. Full VPF mechanics breakdown.

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FAQ's about Shopify Plus pricing

How much does Shopify Plus cost?

Shopify Plus starts at $27,600 per year on a 3-year term floor, or $30,000 per year on a 1-year term. Above approximately $1.5M to $1.7M annual GMV, you move off the floor and onto the Variable Platform Fee: 0.35% of D2C GMV and 0.18% of B2B GMV, capped at $40,000 per month or $480,000 per year. Card processing is additional: 2.20% on Shopify Payments, or 2.20% plus a 0.20% gateway surcharge if you use a third-party processor.

What is the Shopify Plus Variable Platform Fee?

The Variable Platform Fee (VPF) is how Shopify Plus pricing scales above the platform floor. You pay 0.35% of D2C GMV and 0.18% of B2B GMV, billed monthly, capped at $40K per month or $480K per year. B2B at 0.18% is roughly half the D2C rate, which is why B2B-heavy brands often see lower effective platform costs at scale.

When does Shopify Plus pay off vs Shopify Advanced?

Plus pays off when one of three things is true: your card processing savings vs Advanced exceed the platform fee difference, you need Plus-only features like checkout extensibility or unlimited B2B catalogs, or you need to run multiple storefronts. Below roughly $1M to $2M annual GMV, Plus typically costs more than Advanced unless the features justify it.

How is Shopify Plus B2B pricing different?

Plus charges 0.18% VPF on B2B GMV vs 0.35% on D2C - roughly half. B2B brands on Plus also get unlimited catalogs, partial payments, deposits, customer-specific currencies, and sales rep workflows. Advanced B2B (added April 2026) caps at 3 catalogs with no partial payments or deposits.

Can I negotiate Shopify Plus pricing?

Card processing rates are negotiable between 2.0% and 2.25% based on volume, history, and category. Platform fees are largely fixed, but term length is a real lever - committing to 3 years drops the floor from $30,000/yr to $27,600/yr. Annual commitments around $200K+ unlock additional negotiation room on processing rates.

What's the difference between Shopify Plus and Shopify Advanced for processing fees?

Plus charges 2.20% on Shopify Payments vs Advanced at 2.50% - a 0.30% saving on every transaction. Third-party gateway surcharges are 0.20% on Plus vs 0.60% on Advanced. At $10M GMV that's roughly $30,000/year in processing savings on Shopify Payments, or $40,000/year if you use a third-party gateway.