Found by Flux
Research

AI Visibility Reports 2026

Original data on which brands ChatGPT, Perplexity and Google AI Overviews recommend when shoppers ask what to buy. Collected weekly, published monthly, free to cite.

372,769
AI answers recorded since 9 August 2026
2,544
ecommerce brands tracked
66
category lists across Australia, the US and the UK
Weekly
scans on ChatGPT, Perplexity and Google AI Overviews
Reports
fewer brands named when shoppers ask AI for gift ideas
November 2026

ChatGPT Shopping Report, November 2026: AI Names 31% Fewer Brands for Gift Ideas

When shoppers ask ChatGPT, Perplexity or Google AI Overviews for gift ideas, the answers name 31% fewer brands than for any other shopping question: 1.47 brands per answer against 2.12. Found by Flux measured this across 372,769 AI answers and 2,544 ecommerce brands.

372,769 AI answers · 2,544 brands · 66 lists · AU, US, UK
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of ecommerce brands appear in fewer than 5% of AI shopping answers
October 2026

AI Brand Visibility Report, October 2026: 72.6% of Ecommerce Brands Are Nearly Invisible

Found by Flux asked ChatGPT, Perplexity and Google AI Overviews the same shopping questions every week across 66 categories in Australia, the US and the UK. 72.6% of 2,541 ecommerce brands appear in fewer than 5% of the answers, and 149 were never named at all.

313,600 AI answers · 2,541 brands · 66 lists · AU, US, UK
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Press and data

All Found data is free to reuse under CC BY 4.0 with credit to Found by Flux. Brand-level rankings for every list are on the Found lists, and the full method is on the methodology page.

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