Why Flux

Why brands choose Flux over other commerce agencies. For brands are ready for the next era.
We're not the biggest agency. We're not the cheapest. Here's what we are.
View our Work →
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MEL - LA - LON.
Three time zones.
One team. One focus.
Most agencies pitch "global" and deliver "one office with a Slack channel." We actually operate across Melbourne, Los Angeles, and London. That means your commerce stack has coverage when your US customers are shopping, your UK market is browsing, and your Australian warehouse is shipping. It also means we don't need to schedule a meeting to unblock your project - there's always someone working.

We design, engineer, and maintain commerce infrastructure for brands that have found product-market fit and are ready to scale. From conversion-focused UX to headless architecture on Hydrogen, our work spans the full spectrum of what Shopify Plus can do.

We work best with brands doing $5M-$100M+ in annual revenue. Brands that care about how their platform performs, not just how it looks. If you're building a category leader, we should talk.
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About us→

14+

Years in commerce

150+

Shopify builds

$1B+

In client revenue
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Bottle of Starward Stout Cask whiskey, a glass with whiskey, and a beer glass overflowing with foamy stout surrounded by roasted coffee beans.
You know the number before we start.
Fixed-price builds. Headless-native stack. Async sprint delivery. Commerce operations beyond the build.
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Fixed-Price Builds We scope a Phase 1 build. We price it. That's the number. No hourly billing that creeps up. No "we discovered additional complexity" emails at week 6. If scope changes, we discuss it openly and you decide. Headless-Native Our CTO leads builds on Hydrogen + Sanity + Algolia. This isn't a service we bolted on because the market shifted. It's our core stack. We'll tell you if headless isn't right for your business - because sometimes it isn't. Async Sprint Delivery Tuesday kickoff - scope locked. Friday delivery via Loom walkthrough. Monday-Tuesday, you review and give feedback. Your project manager Louis holds the scope gate. Your CTO Max leads the technical build. You get deliverables, not updates about deliverables.

UX architecture built around how your customers actually shop. Conversion-optimised layouts. Responsive design systems that look sharp on every device. Checkout flow engineering that reduces drop-off and increases average order value.


Advanced Engineering

Custom Shopify Plus builds, headless commerce on Hydrogen with Sanity and Algolia, complex third-party integrations, platform migrations from Magento, WooCommerce, and BigCommerce. Performance engineering that keeps your site fast under load.


Platform Partnerships

Ongoing retainers for feature development, integration maintenance, conversion testing, and strategic upgrades. Your platform evolves alongside your business. We stay close and keep things moving forward.
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View all Services→
Handee Paper Towel

The Coffee Company

Headless Commerce for 50 Years of Artisan Roasting
Strategy, UI/UX Design & Headless Engineering on Shopify
Handee Paper Towel

Quad Lock

Data-Driven Shopify Plus Redesign for Global Scale
Strategy, UI/UX Design & Shopify Plus Development
Beyond the build. We operate. When liquid isn't enough.
Most agencies ship a site and move on. We stay. Ongoing retainer, async weekly sprints, stack monitoring, integration maintenance. We care about what happens at 3 AM on Black Friday because that's when your commerce infrastructure earns its keep. 10 years in commerce. Brands like 2XU, Quad Lock, Thankyou, Lo & Co, Byron Bay Cookie. $5M to $100M+ in client revenue. 14 detailed case studies you can read right now.

Our headless stack runs on Hydrogen , Sanity , and Algolia . This combination delivers sub-second page loads, total design freedom, and a content workflow that marketing teams can actually use without developer support.

We've delivered headless builds for brands like Carwyn Cellars, Lo & Co Interiors, Coffee Company, and Projecta. Each project required a different approach to content architecture, product discovery, and checkout integration. The stack stayed the same. The implementation was bespoke every time.
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See our Services→
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Two pink notebooks with one labeled GOAL DIGGER, a black pen, and a wooden tray holding a cup of green tea, a tube of Aesop hand cream, and white wireless earbuds case on a beige cloth.
See if we're the right fit.
Book a 30-minute discovery call. No pitch deck. No sales pressure. We'll talk about your business, your stack, and whether we can actually help.

Distributed across Melbourne, Los Angeles, and London - Remote by design. Senior people who know the platform, available when your business needs them.
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Los Angeles
+1 628 285 3722
la@flux.agency
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London
+44 20 5176 6166
london@flux.agency
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Head Office - Melbourne
+61 421 832 713
hello@flux.agency
press@flux.agency

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Work with us→
Projecta Jump starter next to a tyre

Vitadrop

Shopify Commerce for Functional Hydration
UI/UX Design & Shopify Development
Projecta Jump starter next to a tyre

Smash

First-Ever DTC Channel on Headless Shopify Plus
Strategy, UI/UX Design & Headless Engineering on Shopify Plus

Frequently Asked Questions

If you have more questions, we're happy to answer them - just reach out.

Contact
How do you price projects?

Fixed-price Phase 1. We scope it, price it, and that's the number. No hourly billing. No surprise invoices. If scope changes, we discuss it openly and you decide whether to add or defer. Post-launch work runs on async retainers with sprint durations.

What tech stack do you build on?

Hydrogen + Sanity + Algolia. Our CTO validated this as the most future-proof stack for $5M-$100M+ commerce brands. Sub-second page loads. Content your marketing team can edit. Search that works. We didn't learn headless last year - we've been building it.

How does your delivery process work?

Async weekly sprints. Tuesday kickoff - scope locked. Friday delivery via Loom walkthrough. Monday-Tuesday you review and give feedback. No standing meetings. No status calls. Your project manager Louis holds the scope gate. Your CTO Max leads the technical build.

What happens after launch?

Most agencies ship a site and move on. We stay. Ongoing retainer, async weekly sprints, stack monitoring, integration maintenance. We care about what happens at 3 AM on Black Friday because that's when your commerce infrastructure earns its keep.

What size brands do you work with?

$5M-$100M+ in annual ecommerce revenue. Brands that have found product-market fit and are ready to scale. Brands that care about how their platform performs, not just how it looks. If you're building a category leader, we should talk.

Where are you based?

Melbourne, Los Angeles, and London. Three time zones, one team. Your commerce stack has coverage when your US customers are shopping, your UK market is browsing, and your Australian warehouse is shipping.