Shopify Glossary Terms

Shopify B2B is a set of native wholesale and business-to-business selling features built into Shopify Plus. It lets you create company profiles, assign customer-specific price lists, set payment terms (net 30, net 60), manage multiple buyers per company, and run a wholesale storefront alongside your DTC store from a single Shopify admin.

Before Shopify B2B launched natively, wholesale on Shopify required third-party apps or a completely separate wholesale store. The native solution simplifies operations by keeping everything in one place - your DTC and B2B orders flow through the same inventory, fulfilment, and reporting systems.

Key capabilities include company-specific catalogues and pricing, quantity rules and order minimums, custom payment terms, draft orders and quick order lists, and per-company tax exemptions. For brands doing both DTC and wholesale, this eliminates the need for separate platforms and reduces the integration complexity that used to make B2B on Shopify painful.

Think: wholesale and DTC running from one admin, without the double-handling.