About

We design and engineer Shopify Plus commerce platforms for brands that take their business seriously. Not websites - commerce infrastructure. The kind that holds up during a flash sale, doesn't require a developer ticket to update a banner, and keeps working when you add a new market or integration.

We've spent 14 years on this. Headless storefronts, CMS content architectures, ERP and 3PL integrations, custom checkout extensions. Every build is engineered for the brand it serves - not templated from the last project we shipped.
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Digital by default. Distributed across Melbourne, Los Angeles, and London - by design. Senior leaders who know ecommerce, available when your business needs them.

Fixed-price Phase 1 builds. No ambiguity on what you're getting or what it costs. We scope the core platform, design it, engineer it, and launch it. Then we stay on as your development partner through a post-launch partnership - shipping the features, optimisations, and integrations that come next.

We don't do big reveals after weeks of silence. You see the work as it happens. Decisions get made together, in real time. By launch day, nothing is a surprise. Most of our clients stay with us for years. Not because they're locked in, but because the work keeps delivering
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Commerce should be engineered, not assembled. Too many stores are collections of apps and plugins held together with custom code and hope.

We build integrated systems where every component has a purpose and every integration is monitored. Your team should be able to run the store without calling us. If a content update requires a developer, something went wrong in the build.

Here's what we're seeing right now: AI isn't just analysing your store anymore - it's starting to operate it. Shopify has already shipped MCP servers that let AI agents read your product catalogue, query inventory, and take actions programmatically. That's not a roadmap item. It's live.

The brands that will use this well are the ones with structured data, clean integrations, and API-first architecture - built that way from the start, not retrofitted. The brands that won't are the ones sitting on a monolith held together with plugins, where nothing talks to anything cleanly.Every store we build is designed with this in mind. Structured content in Sanity.

Clean metafields. Proper webhook architecture. Integrations that actually sync in real time. Not because it's trendy - because in 18 months, the gap between stores built this way and stores that weren't is going to be significant.

We're building for that. If you are too, we should talk.
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