Shopify Glossary Terms

Sanity is a headless content management system built on structured content. Unlike traditional CMSs that think in pages, Sanity lets you define content schemas - product highlights, promotional modules, FAQ blocks, hero sections - and your team assembles them into pages and experiences across channels.

It's our default CMS recommendation for headless Shopify builds. The real-time collaborative editor (Sanity Studio), live preview, and GROQ query language give both marketing teams and developers the tools they need without stepping on each other.

The structured content model is also inherently AI-ready. Every piece of content has a defined type, relationships, and metadata that AI agents can read, query, and act on. As Shopify's commerce MCPs mature, brands with structured content backends will be the ones positioned to use them effectively.

Read our full breakdown of why Sanity is the best headless CMS for ecommerce.

Think: structured content that your marketing team can edit and your developers can query.