Shopify UI/UX Design
Most ecommerce design starts with a mood board. Ours starts with data. Who's buying, where they're dropping off, what they're searching for, and what's stopping them from clicking checkout. The mood board comes later - but it's informed by what we've learned, not just what looks nice on Dribbble.
This is what separates design-led ecommerce from decoration. A beautiful store that doesn't convert is an expensive brochure. A strategic store that also looks incredible is a revenue engine.
Discovery and UX research
We dig into your analytics, customer feedback, heatmaps, and session recordings. We map user journeys, identify friction points, and benchmark against your competitors. This gives us a clear picture of what your store needs to do differently - not just look differently.
Information architecture
Before we design anything visual, we structure the experience. Navigation hierarchy, collection taxonomy, product page anatomy, content strategy, and conversion funnels. Getting the architecture right means every page has a job and does it well.
Wireframing and prototyping
Low-fidelity wireframes establish layout and content hierarchy. Interactive prototypes let you click through the experience before a single pixel gets polished. This is where we catch structural problems early, when they're cheap to fix.
Visual design
High-fidelity designs that bring your brand to life on screen. Custom typography, colour systems, component libraries, micro-interactions, and responsive layouts across every breakpoint. We design in Figma with developer handoff built into the process, so nothing gets lost in translation.
Design systems
For brands that need consistency at scale, we build design systems - reusable component libraries with documented patterns for product cards, collection grids, promotional modules, navigation states, and checkout flows. Your team (and ours) can build new pages without re-inventing the wheel.
We design complete Shopify storefronts from homepage to checkout confirmation. Product pages, collection pages, landing pages, editorial content, account flows, subscription experiences, and everything in between. Every design is responsive, accessible, and built to convert on mobile first.
Design and development aren't separate departments at Flux. Our designers understand Shopify's capabilities and constraints. Our developers have opinions about UX. This means designs that are technically feasible, performant, and don't require six rounds of compromise during the build.
Do you design for Shopify only?
Yes. We design exclusively for Shopify and Shopify Plus. This means our design decisions are always grounded in what the platform can actually do, and we don't waste your time with concepts that can't be built.
Can you redesign our existing Shopify store?
Absolutely. We redesign existing Shopify stores regularly. We'll start with a UX audit to understand what's working and what isn't, then design improvements that are prioritised by impact on conversion and customer experience.
Do you handle the development too?
Yes. Our design and development teams work together from day one. Every design we create is built by our in-house developers, which means no handoff friction, no lost-in-translation compromises, and a final product that matches the approved design.
How long does a design project take?
Design timelines vary based on scope. A homepage and key template redesign typically takes 4 to 6 weeks. A complete storefront design from scratch runs 6 to 10 weeks. This includes research, wireframes, visual design, revisions, and developer handoff.
What's your design tool of choice?
Figma. All our design work happens in Figma with structured component libraries, auto-layout, and developer handoff annotations. You'll have full access to the files throughout the project and after handoff.