Shopify Plus

Flux, a Shopify Plus Agency for brands that take commerce seriously.
Strategic design. Advanced engineering. Long-term platform partnerships. We build Shopify Plus commerce for brands with product-market fit and serious growth.
View our Work →
Man sitting on a wooden stool wearing a blue shirt and cap, levitating a purple jacket with his hands against a pink background.
Close-up of a mustard yellow upholstered bed headboard with two off-white pillows and part of a wooden bedside table.
14 years of Shopify.
One focus.
Flux is a Shopify Plus agency, digital by default - distributed across Melbourne, Los Angeles, and London by design. We work exclusively on Shopify and Shopify Plus, and have since 2012.

We design, engineer, and maintain commerce infrastructure for brands that have found product-market fit and are ready to scale. From conversion-focused UX to headless architecture on Hydrogen, our work spans the full spectrum of what Shopify Plus can do.

We work best with brands doing $5M-$100M+ in annual revenue. Brands that care about how their platform performs, not just how it looks. If you're building a category leader, we should talk.
‍
About us→

14+

Years in ecommerce

210+

Shopify stores launched

$1.5B+

in client revenue
Man wearing sunglasses, a beige jacket, and white shirt standing on a city street holding a car key remote.
Bottle of Starward Stout Cask whiskey, a glass with whiskey, and a beer glass overflowing with foamy stout surrounded by roasted coffee beans.
What a Shopify Plus agency actually does.
The gap between a basic Shopify store and a properly engineered Shopify Plus platform is enormous. Here's what working with a specialist agency looks like versus figuring it out in-house.
‍
‍
Strategic Design

UX architecture built around how your customers actually shop. Conversion-optimised layouts. Responsive design systems that look sharp on every device. Checkout flow engineering that reduces drop-off and increases average order value.


Advanced Engineering

Custom Shopify Plus builds, headless commerce on Hydrogen with Sanity and Algolia, complex third-party integrations, platform migrations from Magento, WooCommerce, and BigCommerce. Performance engineering that keeps your site fast under load.


Platform Partnerships

Ongoing retainers for feature development, integration maintenance, conversion testing, and strategic upgrades. Your platform evolves alongside your business. We stay close and keep things moving forward.
‍
‍
View all Services→
Headless Shopify Plus. When the theme is the limit.

Some brands outgrow what a Shopify theme can do. Headless Shopify separates the storefront from the commerce engine, so you control speed, design and content while Shopify keeps running checkout, payments and orders.

As a Shopify Plus Partner, we build headless on Hydrogen, Oxygen, Sanity and Algolia for brands like Carwyn Cellars, Lo & Co Interiors, The Coffee Company and Projecta. Headless or theme, every build ships with structured product data so AI agents can find and buy from you.

See headless Shopify →
See our Services→
Woman sitting on wooden floor wearing a beige faux fur jacket and brown leather boots, with long black hair and leg tattoos.
Two pink notebooks with one labeled GOAL DIGGER, a black pen, and a wooden tray holding a cup of green tea, a tube of Aesop hand cream, and white wireless earbuds case on a beige cloth.
Global Reach.

Digital by default.

Teams in Melbourne, Los Angeles and London, so senior people who know the platform are online when your business needs them.

Work with us→

Frequently Asked Questions

If you have more questions, we're happy to answer them - just reach out.

What does a Shopify Plus agency do?

A Shopify Plus agency designs, builds, and maintains ecommerce platforms on Shopify Plus. This includes UX design, custom theme development, headless architecture, third-party integrations, platform migrations, and ongoing optimisation. At flux.agency, we cover the full lifecycle from discovery through to long-term partnership.

How much does a Shopify Plus build cost?

A Shopify Plus project with flux.agency typically ranges from $30,000 to $150,000+ depending on scope. A standard Shopify Plus theme build sits at the lower end. A headless build with custom integrations and complex product architecture sits at the upper end. We scope every project individually and provide a fixed-price proposal after discovery.

How long does a Shopify Plus project take?

Most Shopify Plus builds take 3-6 months from discovery to launch. Timelines depend on project complexity, content readiness, and the number of third-party integrations involved. Migrations can be faster if the source platform data is well-structured.

Is Shopify Plus right for my business?

If your revenue is approaching or above $4M a year, the lower transaction fees on Shopify Plus usually make it worthwhile. Plus also gives you multi-store management, checkout customisation through Shopify Functions and checkout extensions, native B2B, and catalogue syndication to AI shopping surfaces. We check fit during discovery and will tell you if standard Shopify is the better call.

What's the difference between a Shopify Plus agency and a regular Shopify agency?

Shopify Plus introduces complexity that standard agencies aren't equipped to handle. Custom checkout logic, headless architecture, multi-store internationalisation, and enterprise-grade integrations all require deep platform knowledge. flux.agency has worked exclusively on Shopify since 2012 and has delivered Shopify Plus projects for brands like 2XU, Quad Lock, Thankyou, and Cambridge Clothing.

Do you offer ongoing support after launch?

Yes. Most of our client relationships extend well beyond launch through platform partnership retainers. These cover feature development, integration maintenance, performance monitoring, conversion testing, and strategic platform roadmapping. We structure retainers around sprint durations rather than fixed dollar amounts, giving you flexibility in how support hours are allocated.