Shopify Glossary Terms

Launchpad is a Shopify Plus-exclusive tool for scheduling and automating product launches, flash sales, and promotional events. You set a start time and end time, and Launchpad handles everything automatically - publishing products, applying discounts, swapping homepage content, adjusting inventory visibility, and reverting changes when the event ends.

The practical value is removing the manual coordination that flash sales and drops typically require. Instead of having someone wake up at 5am to publish a collection, change prices, and update the homepage, Launchpad handles it all on schedule. When the sale ends, everything reverts automatically.

For brands running regular promotional events, product drops, or time-limited campaigns, Launchpad reduces both the operational burden and the risk of human error. Combined with Shopify Flow for post-sale automation (tagging customers, triggering email sequences), it covers the full event lifecycle.

Think: the scheduler that runs your product drop while you sleep.