Shopify Glossary Terms

Shopify Flow is a visual automation platform built into Shopify Plus. It uses a trigger-condition-action model to automate repetitive tasks without writing code. When something happens in your store (trigger), Flow checks if specific criteria are met (condition), then performs an action automatically.

Common automations include tagging high-value customers, flagging suspicious orders for review, hiding out-of-stock products, sending Slack notifications when inventory hits a threshold, and segmenting customers based on purchase behaviour. Flow can also connect to third-party apps that support it, extending automation across your stack.

For Shopify Plus brands, Flow replaces a significant amount of manual operational work. The ROI is in time savings - tasks that would take your team hours of manual effort run automatically in the background. Combined with Shopify Functions, it covers most automation needs without custom development.

Think: the automation layer that handles the repetitive ops work so your team doesn't have to.